The Future of Tourism

This week on the Future of Tourism, David is joined by Charlotte Moore, Digital Project Manager at RTO4, and Hannah Hintz, Account Director at Miles Partnership. The trio talks about the radically disrupted consumer buyer decision process, and the tools and opportunities destinations can access to meet the consumer where (and how) they shop.

This week on the Future of Tourism, David is joined by Tina Valdecanas and David Holder, founding partners of The Clarity of Place Consulting Group. They discuss why it’s important for destination organizations to speak the language of their community in order to deliver tangible benefits to residents. 

This week on The Future of Tourism, my guest is Kristen Jarnagin, CEO of Discover Long Island. Kristin joins me to discuss how destinations can embrace change in the wake of COVID-19 and align their values to meet the needs of their community.

This week on The Future of Tourism, David is joined by Simpleview’s Alton Wells to discuss the importance of digital influence and reputation management, and share some of the innovative tools Simpleview has developed for destination organizations to help their members and stakeholders drive business during this difficult period of recovery and beyond.

To commence season two of the Future of Tourism podcast, David is once again joined by Amir Eylon, CEO of Longwoods International. Tune in to learn how DMOs can measure and harness resident sentiment to move forward after COVID-19.

The final guest on Season 1 of the Future of Tourism podcast is Leonard Hoops, President & CEO at Visit Indy, who joins David to share his proprietary model for sustainable business success: the “3-4-5 model.”

This week on The Future of Tourism, David Peacock is joined by Elke Dens, Marketing Director at Visit Flanders and Chairman of the Marketing Group at the European Travel Commission. Elke shares her insights on why destination marketers should embrace the product development process to create sustainable growth and development. Read the blog: https://bit.ly/3lj0Tmg

This week on the Future of Tourism, David is joined by Maura Gast, Executive Director at Irving Convention & Visitors Bureau. Not only is Maura the brilliant mind behind The Destination Management Cycle, but she was also one of the driving forces behind the innovative Irving Convention Center at Las Colinas, which averages almost 300 events per year. Tune in to hear her thoughts on strategic v...

This week on the Future of Tourism, David is joined by Marsha Walden, President and Chief Executive Officer of Destination British Columbia. Together, the duo discuss how COVID-19 has changed the tourism industry forever, and how destination organizations will need to adapt to meet those changes.

This week on The Future of Tourism, David is joined by Mike Gamble, President and CEO of SearchWide Global, to talk about the effects on COVID-19 on employment within the tourism industry. It’s no secret that the pandemic has affected the travel and hospitality sectors particularly hard, and some of the industry's best talent have had their livelihoods and careers paused or interrupted. On this ep...

This week on the Future of Tourism, David is joined by Emmanuelle Legault, the Vice President of Marketing and Strategy for Tourism Montreal. Montreal, like many other cosmopolitan cities, has been hit hard by the COVID-19 pandemic. As travelers seek destinations where crowds are smaller and social distancing is easier, Montreal has had to adapt their marketing strategy to speak to a new audience....

This week on The Future of Tourism, David is joined by Signe Jungersted, the former Director of Development at Wonderful Copenhagen and the current CEO of Group NAO, to talk about “the end of tourism as we know it.” Signe was a driving force on Wonderful Copenhagen’s “Localhood for Everyone” campaign, where “locals and visitors not only co-exist, but interact around shared experiences of localhood...

This week on The Future of Tourism, David is joined by Paul Nursey, CEO of Destination Greater Victoria, to discuss the concept of sustainable tourism. For many, sustainability is synonymous with terms such as “green” and “environmental.” And while that’s definitely part of it, Paul challenges us to go deeper, and focus on creating cleaner, safer destinations with strong partnerships and a long-te...

This week on The Future of Tourism, David revisited some of our past episodes to highlight five consistent themes that have been shared by our previous guests: stakeholder engagement, destination alignment, DMO advocacy, digital disruption and destination development. Read the blog. 

This week on The Future of Tourism, David is joined by Flavie Baudot, the Head of European Cities Marketing (ECM). Together, the pair discuss what’s next for big cities and popular tourist destinations as they begin to enter the first recovery phase from COVID-19. Flavie emphasizes the importance of leaving behind the “growth at all costs” mindset, and encourages DMOs to consider both sustainabili...

This week on The Future of Tourism, David is joined by Greg Klassen, former CEO of the Canadian Tourism Commission, and current and a partner and principal at Twenty31 Consulting. Tune in to hear Greg’s thoughts on how destination organizations will need to shift their perspectives in order to propel themselves into the future of tourism, and how to embrace the tools and technologies that will get...

This week on The Future of Tourism, David is joined by Loren Gold, Executive Vice President at Greater Raleigh CVB. Tune in to learn how the team at Visit Raleigh has created an environment that enables seamless collaboration between internal and external stakeholders, and how other destinations can do the same.

This week on the Future of Tourism, David is joined by Jack Johnson, Chief Advocacy Officer at Destinations International. Together, they discuss the importance of taking a community-focused approach to destination marketing, and Jack explains the process behind the creation of Destination International’s new Tourism Lexicon.

This week on the Future of Tourism, David is joined by Bill Geist, the Chief Instigator at DMOproz. Together, they discuss three key attributes that will play a dominant role in the success of global tourism: stakeholder engagement, digital excellence programs and the creation of community-shared values around tourism activities and outcomes.   As destinations around the world begin to recove...

This week on the Future of Tourism, David is joined by Amir Eylon, President & CEO of Longwoods International, to discuss how consumer intent to travel has changed, how suppliers can support the industry, and collective the need for collaborative programs across interest, stakeholder and supplier groups.

This week on the Future of Tourism, Chris Hughes, Director and Master Experience Crafter of BCHuges Consulting, talks about his experiences navigating the troubled waters of past crises and how product development plays an essential role in recovery.

This week on the Future of Tourism, David is joined by Dan Holowack, CEO of Crowdriff. The duo discusses how tourism marketing may change as we adjust to the new normal of travel, and how user-generated content will fulfill travelers' cravings for authentic marketing experiences.

This week on the Future of Tourism, David is joined by Christine “Shimo'' Shimasaki and Terri Roberts of 2Synergize LLC, a Simpleview company. The trio talks about how this crisis gives CVBs the opportunity to emerge as leaders and help rebuild the industry through data-driven insights and stakeholder engagement.

The week on the Future of Tourism, David is joined by Rodney Payne, CEO of DestinationThink, to talk about the "reset" coming out of the COVID-19 crisis and how it is both a massive challenge and an opportunity for the tourism industry.

This week on The Future of Tourism, David is joined by Greg Oates, SVP of innovation at MMGY NextFactor and former senior editor and brand strategist at Skift, to talk about the evolving role of the destination marketing and management organizations in the time of COVID-19 and how leaders are reshaping their organizations in terms of stakeholder engagement.