The Future of Fandom

Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri . StockX is known for sneakers, streetwear, accessories, collectibles and everything in between. It’s also...

Today on The Future of Fandom , we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore . As you probably know, this world of live shopping was started on television years and years ago. While live streamed content became...

Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable experiences for its investors and die-hards, all with the help of Rob Petrozzo , their Co-Founder and Chief Product Officer. We've chatted with a few fintechs and investing brands on this show. You know that. We know that. But Rob is a...

Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name of protecting product, with their founder and CEO, Woody Levin . On the show, Woody refers to Extend as the AppleCare for everything, and our conversation drifts into what a best-in-class e-commerce purchasing experience might look like in th...

Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities of small businesses and its similarities with consumer efforts via their Head of Brand and Content Marketing, Cameron Maxwell . Think about it for a moment. How many people that you know, have started up a side hustle over the last few years?...

Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with Age of Learning and their Chief Innovation Officer, and Head of Mastery and Adaptive Product, Sunil Gunderia . It's no secret that one of the most disrupted arenas over the last few years has been the classroom. Alongside that, tech ha...

Today on The Future of Fandom , we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody . Ever notice how most fintechs or financial apps you see gain popularity, target investing and other actions fre...

Today on The Future of Fandom , get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with Ladder and their VP of marketing, Olivia Borsje . Ladder lets you get a life insurance policy in as little as five minutes, which is obviously a great pull, but it got me thinking. If you can get your customer to make a lifelong decision i...

Today on The Future of Fandom, we craft brand love, find a common enemy and talk a little bit about SpongeBob. Together we'll explore how Betterment is setting up the next generation with a long-term investing focus, and building a fandom regardless, with our guest, their Chief Marketing Officer, Kim Rosenblum . Most folks in their 20s and 30s will deeply appreciate Kim's contributions a...

Today on The Future of Fandom, we quit chasing memes and level up our understanding of the market. On this episode, we get a look at how Public.com is differentiating within one of the most commoditized financial services out there, stock trading, via their GM of IR innovation, Katie Perry . App-based stock trading has gone from virtually non-existent to everywhere within the last seven to eight y...

Today on The Future of Fandom, earn some cash! Or earn some back, anyway. On this episode, we go shopping with Rakuten to learn about might be on the horizon for online and in-store shoppers alike via their Chief Marketing Officer Dana Marineau . Obviously over the last two years, we've seen shopping change a lot, being forced out of stores similarly, forced brands to think harder and fast ab...

Today on The Future of Fandom , we make ourselves at home -- or at least make a portfolio of them. In this episode, we rent some time with Roofstock and their Chief Marketing Officer, Suresh Srinivasan . In a world where job and city hopping alike is often met with better opportunity, so too has buying a home lost a fraction of its luster. Today, we talk about the rise of home investorship as a pr...

Today on The Future of Fandom , we diversify our understanding of investing and provide some alternatives to watching stock tickers with Yieldstreet via their Chief Marketing Officer, Wittney Rachlin . Yieldstreet gives regular folks the ability to invest in assets like art in short-term notes. Between the explosion and stock trading app use and the rise of crypto, it's no secret that investo...

Today on The Future of Fandom, we'll tiptoe into crypto and its passionate worldwide following with Ledn Co-Founder and Chief Strategy Officer, Mauricio Di Bartolomeo . Mauricio grew up in Venezuela where he learned about Bitcoin and truly understands its global applications. Heads up if you're in North America, where media-forward, Ethereum-based NFTs and simply HODLing coins forever ru...

Today on The Future of Fandom , get invested in the ways cheering for your favorite performer has evolved over time, from idol worship to surrogate coaching and quasi friendship, through the eyes of Pete Vlastelica from Elysian Park Ventures , the private investment arm of the LA Dodgers ownership group. Pete made a splash in sports journalism as the founder of Yardbarker before being acquired by...

Today on the Future of Fandom, we one click check out how consumers around the world are shopping faster, and what that means for fans here in North America, with QisstPay via their co-founder and CEO, Jordan Olivas . Jordan launched QisstPay in Pakistan and expanded through South Asia before his entry into the U.S. market. As it happens, fans and customers abroad are much more tech savvy in the w...

Today on the Future of Fandom, we step into the batters box with the Boston Red Sox and their Chief Marketing Officer, Adam Grossman . Adam explains how a broadening of content and advertising since has brought a more bespoke approach to the way in which fans both new and long-standing interact with their favorite franchise. Adam Grossman on LinkedIn: https://www.linkedin.com/in/grossmanadam/ Here...

Today on the Future of Fandom: how'd you like to get paid for being fit? Today we predict the future with Joel Lieginger, Founder & CEO of Paceline. Paceline is pioneering unified wellness and giving its fans real compensation in exchange for their healthy habits. In a world where most consumers get rewarded based on expenditure, today we explore a future in which they can also and should...

Today on The Future of Fandom, ride along as one motorsports brand races ahead in the digital landscape. My name’s Adam Conner, I’m your host, and our specific focus on this episode is how NASCAR is building a next-generation fan experience. In particular, you’ll hear from Tim Clark who is their Chief Digital Officer. You might not know it, but NASCAR was the first sport to return to the airwaves...

As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out: What is the future of fandom? After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between. Whether it’s shopping, watching sports, or even taking a cooking class, consumers are...