The Futur with Chris Do

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redef...

In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and storytelling rather than cost-cutting. By breaking down familiar products like lettuce, money, and stoc...

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific researcher, educator, and author—highlighting how adversity became a catalyst rather than a limitation. Th...

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships. Through real-world examples, the conversation highlights how making people feel seen and included is often...

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many people interpret any suggestion for improvement as a personal attack. The discussion challenges the idea that feedback should...

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better o...

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conv...

In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand. The discussion highlights how effective...

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why si...

In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people liv...

In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative business. Daniel explains why top-tier clients are often easier to work with than small ones, revealing the mindset shifts required to overcome insecurity and move into higher-value work. Together, they disc...

In this episode, Chris Do and Drigo Tasca challenges creatives to confront the stories that keep them small and the habits that limit long-term growth. Drawing from personal experience as an immigrant, educator, and entrepreneur, Chris explores how identity, environment, and mindset shape success more than tactics ever will. The discussion highlights the importance of vision, self-awareness, and s...

In this episode, Chris sits down with entrepreneur and creator Dan Martell for a deep dive into personal brand building, creative discipline, and the decade-long journey behind Dan’s explosive growth. Dan unpacks the pivotal dinner conversation that pushed him from “reluctant creator” to going fully pro, ultimately adding millions of followers and hundreds of millions of monthly views. He discusse...

In this episode, Chris Do and Jule Kim dive deep into the meaning of true friendship and the different tiers that define closeness and trust. They explore how people move in and out of our inner circles over time, based on shared values and behavior. Chris shares his philosophy of offering friendship freely as a way to reveal true character. Jule reflects on her people-pleasing tendencies and how...

In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave. Together, they unpack the mechanics of “man on the street” videos, the role of tension, c...

In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach. Jodie explains why this single book has followed her across continents—literally part of her 23-kilo life—and how its central messages about agency, choice, and goal-driven behavior have shaped her...

In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective realities will reshape the way humans interact with the world. Don shares his journey from DreamWorks Animation to becoming a leading voice on accessible creativity, discussing the tools, interfaces, and p...

In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders. Anna shares how these experiences shaped her approach to brand strategy, relationship-build...

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation. Chris and Sean break down the importance of aut...

In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and challenges long-standing ideas about originality. Chris shares examples from design, film, and typography to show how every generation labels new tools as “cheating.” Jodie adds how AI expands creativ...

In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Philippines, San Diego, and Hawaii to becoming a standout high-school athlete with dreams of professional football. After an ACL tear ended his career, he stepped into entrepreneurship—launching a music...

In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it reshaped her understanding of family, identity, and emotional connection. Together, they explore the cultural pressures that discourage vulnerability, the struggle to feel deeply, and how grief forces...

In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY, where he learned the fundamentals of brand, culture, and retail experience before co-founding Base around the turn of the millennium. Together, they discuss how his marketing background shaped his ap...

In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s hardware store shaped his early design instincts, how a simple DIY idea turned into a global brand, and why imagination remains the ultimate business tool. Together, they uncover lessons from Umbra’s ic...

In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public “retirement” from online courses. Ryan unpacks his journey from selling eBooks in college to scaling a $200M portfolio and why he believes adaptability is the key to long-term success. They discuss wh...