Fexingo
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy
Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journal...
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Install for free
Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
Why Multi-Touch Attribution Still Fails Most Marketers 22.05.2026 8:21
In this episode of The Funnel Podcast, Lucas and Luna tackle the persistent problem of multi-touch attribution. Lucas explains why first-touch and last-touch models break down in modern customer journeys, citing a 2024 Forrester study showing 62% of marketers don't trust their attribution data. They dive into a specific case: a B2B SaaS company that switched from last-touch to a data-driven attrib...
The Lead Scoring Mistake Costing B2B Teams Millions 22.05.2026 7:28
Lucas and Luna unpack a specific mistake B2B marketing teams make with lead scoring: treating every engagement equally. Using a real case from a cybersecurity startup called FortifyEdge, they show how weighting demo requests the same as ebook downloads inflated pipeline by 40% but cratered conversion rates. Lucas explains why recency, frequency, and intent signals beat raw volume, and why most tea...
How Free Shipping Is Eating Retail Margins 21.05.2026 9:30
Lucas and Luna dissect the economics of free shipping in e-commerce, using the 2019 $7.99 minimum-threshold experiment at Walmart and the 2025 rollout of free standard delivery for Walmart+ members as a case study. They walk through the unit economics, the hidden cost of returns, and why Amazon's 2005 Prime bet changed consumer expectations permanently. Lucas cites a 2023 McKinsey study calculatin...
Why Mid-Funnel Content Is Where Marketing Dies 21.05.2026 7:35
Most marketers obsess over top-of-funnel awareness and bottom-of-funnel conversions, but the real leak is in the middle. Lucas and Luna break down a specific case: how a B2B SaaS company lost 60% of its qualified leads between demo request and sales call. They walk through the four specific stages of the mid-funnel—education, evaluation, validation, and intent—and explain why the biggest conversio...
Why Your Email List Is Worth More Than Your Instagram Followers 19.05.2026 11:22
In this debut episode of The Funnel Podcast, Lucas and Luna anchor on a startling stat: the average email marketing campaign generates $36 for every $1 spent, while organic Instagram reach has fallen below 10%. They unpack why a centuries-old owned channel — email — consistently outperforms rented social platforms, using case studies from The New York Times (5.5 million digital subs) and a DTC bra...
Similar podcasts
Listen to the The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy podcast in Replaio
Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.
