The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

If you’re a new Myofascial Release (MFR) therapist, getting offered a job in someone else’s practice can feel like a dream come true. But before you say yes, it’s important to pause and make sure that dream job won’t turn into a nightmare. In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist o...

In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring...

Should You Move or Stay? How to Decide Before Signing a New Office Lease Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn’t grounded in facts and data, it might actually reduce your profit and increase your stress. In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whethe...

At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted. In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consist...

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR wit...

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you. These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most. This is open to any therapist who wishes to participate, regardless of how long you knew John...

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable. Key Takeaways Biggest week to date. Three packages sold for $4,125 in one week...

In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks! Listen in as Katherine shares her experience of navigating the challenges of transitioning her business, the fears she faced, and the...

In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hu...

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity. Key Lessons for L...

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust. Key W...

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more...

If you're feeling stuck in your myofascial release practice, this episode is a must listen. Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving.  Throughout the conversation, Jessica emphasizes the importance of aligning b...

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online. As an SEO strategist for female service providers and female-founded small businesses, Lau...

In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies. Throughout the conversation, Molly emphasizes the importance of creating s...

Are you an MFR therapist dreaming of launching a second offer?  Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential benchmarks that must be met before considering a secon...

Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement. In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares her personal experiences, including the bitterswee...

Are you letting perfectionism hold you back in your MFR practice? In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find themselves delaying important actions, such as raisi...

Are you struggling with the belief that you might be a burden to your clients?  Here is a classic example of how limiting beliefs can keep you from taking action. A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of confidently presenting this plan, you hesitate, fear...

Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect!  Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services. Tune in as Heather breaks down the four stages of the Dunning Kruger curve: the Peak of Mount Stupid, the Valley of Despai...

Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into. While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure that your practice thrives. Tune in to learn how to s...

Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books?  In this episode, Heather reassures you  that readiness comes from taking action. You’ll learn and grow more in the first few months of seeing clients than in years of wa...

In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round.  Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collaborations. She explains why guessing or “hoping it...

Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author. Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which chronicles her 35-year career in healing and her que...

In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coaching Program , the challenges she faced, and the i...