The From Scratch Podcast | Business and Marketing Strategy for Entrepreneurs

You know when you post something and think… that was really good — and then it just disappears? No one repeats it. No one references it. No one comes back to it. That’s not a content quality problem. It’s a memorability problem. In this episode, we’re talking about why your content isn’t sticking — and what actually makes people remember you. I’ll break down the psychology behind why some messages...

Everyone is excited when they start. There’s energy. Vision. Possibility. But staying excited? Staying connected when things feel slow, hard, or unclear? That’s the real work of entrepreneurship. In this episode, we’re talking about what happens when the spark starts to fade — when content feels like pressure, selling feels heavy, and you find yourself quietly wondering, “Is this even for me?” I’m...

Most entrepreneurs think their content needs to constantly say something new. A new hook. A new angle. A new idea every time they show up. But the brands that actually build trust and drive sales do the opposite. They repeat the same core ideas again and again. In this episode, we’re talking about why repetition is one of the most powerful strategies in marketing and why constantly changing your m...

Everyone thinks brand growth comes from better visuals. A sharper logo. A prettier feed. A more polished website. But if your brand feels stuck or smaller than you know it could be, the real issue usually isn’t design or posting frequency. It’s identity. In this episode, we’re talking about why your brand will never grow beyond the identity you’re operating from. If you still see yourself as “figu...

You can be consistent, trusted, and deeply connected to your audience — and still feel like your sales are unpredictable. In this episode, I’m breaking down five sales readiness checkpoints that reveal what’s actually keeping trust and visibility from turning into consistent income. Not from a hustle lens, but through sales psychology, buyer behavior, and systems that support real life. We’ll talk...

If you’re showing up consistently, building real connection, and doing all the “right” things — but your income still feels unpredictable — this episode will put words to what’s really missing. Because presence builds trust… but presence alone doesn’t create consistency. In this episode, I’m continuing our sales series by unpacking the moment most entrepreneurs hit without realizing it: when showi...

If you’ve ever had people read your sales page, watch your content, or even join your email list… and still not buy, this episode will change how you think about selling forever. Because the truth is, most people aren’t saying no to your offer — they’re saying not yet. Not because they don’t want it, but because they don’t feel ready, safe, or certain enough to move forward. In this episode, I’m b...

Selling is changing — and if the old tactics are starting to feel exhausting, awkward, or misaligned, you’re not imagining it. In this episode, I’m breaking down why 2026 marks a new era of selling — one where pressure, hustle, and “be louder” strategies are officially outdated. The future of sales isn’t about pushing harder. It’s about building soulful, scalable systems rooted in connection, clar...

If you want to take a real break this holiday season without losing momentum, visibility, or sales… this episode is your permission slip and your plan. Because you do not have to grind through December to grow — and you do not have to disappear in order to rest. There is a middle path that actually supports your business and your energy. In this episode, I’m sharing the exact strategy I used the y...

If you’ve ever felt like you’re carrying a whole universe while trying to build a business… this episode will feel like a long overdue exhale. Because the invisible load is real — the mental tabs, emotional labor, hormonal cycles, caregiving, household expectations, and everything you hold silently while still trying to be ambitious. And the truth is, you’re not overwhelmed because you’re incapabl...

If you’ve ever wondered why people love your content but don’t move forward… this episode will give you the missing piece. Because it’s not that you need more offers — you need a buyer journey. A simple, intentional path that guides your audience from curious to committed, without confusion, pressure, or constant reinvention. In this episode, I’m breaking down the three core steps to designing a b...

If people aren’t buying from you, it’s not because you’re doing something wrong — it’s because your audience isn’t ready .  Brand clarity isn’t just about aesthetics or cohesion. It’s a powerful sales tool that shapes how people perceive your value, understand your role, and decide whether you’re the person they want guiding their transformation. In this episode, I’m breaking down the three clarit...

If you’ve been posting with purpose—showing up consistently, creating valuable content, doing everything right —but the sales still aren’t coming in, this episode is your wake-up call. In this episode, I’m breaking down the five hidden leaks in your sales funnel that keep your audience stuck at “interested” instead of “invested,” and showing you exactly how to fix them so your content starts conve...

If your content feels stuck — not because you don’t know what to post, but because you’re scared to actually post it — this episode is for you. We’re going deep into the real reason you’re holding back online (and it’s not the algorithm). In this episode, I’m breaking down the three hidden fears that keep you from showing up — rejection, being misunderstood, and being “too much” — and how to final...

If content creation feels like a full-time job you didn’t sign up for, this episode is going to be your game changer. In this episode, I’m walking you through the exact 90-minute content planning method that helped me end creative burnout, save my sanity and plan 30 days of content with clarity and ease—and you can literally do it with me as you listen. You’ll learn my 3-step method that helps you...

If you’ve been following every guru and content creator on the internet—trying their hooks, posting their trends, copying their captions—and still wondering why your content isn’t bringing in clients or customers… this episode is for you. In today’s episode, I’m breaking down why posting like a guru is actually hurting your business and how to fix it using a simple, sustainable content strategy th...

If your content feels scattered, repetitive, or off-brand no matter how much you post—you’re not the problem. Your content pillars are. In this episode, I’m breaking down why your content pillars aren’t working and how to fix them once and for all, so you can finally create content that feels clear, consistent, and converts. You’ll discover: • Why “educate, entertain, inspire” isn’t a real content...

If your content keeps getting ignored, you're not alone—and you're definitely in the right place. In this episode, I'm sharing the ONE messaging secret that completely transformed my content from crickets to "OMG, are you reading my mind?" DMs. This isn't about posting more or chasing trends—it's about finally understanding why your perfectly crafted posts get sc...

Most people think their content isn't working because of the algorithm—but after analyzing 1,000 Instagram posts from entrepreneurs, I can tell you with certainty: that's not what's holding you back. I'm Kary Perry, brand strategist and business coach, and in this episode, I'm sharing the five biggest mistakes that are actually killing your growth, plus the exact five-part...

Have you ever felt like you’re doing everything right—posting, staying on-brand, trying to be consistent—yet still feel invisible?  ike you’re blending in, attracting the wrong people (or no one at all), and wondering if you even have that “it factor” everyone else seems to? This episode is your permission slip to stop blending in and start being magnetic. I’m pulling back the curtain on the three...

Still giving away your best content for free and wondering why it’s not translating into sales? You’re not alone. So many entrepreneurs think passive income only works if you have a massive audience, a signature course, or a complicated funnel. But here’s the truth: you don’t need any of that to start making money now. In this episode of From Scratch , I’m pulling back the curtain on the single st...

Ever wonder what it’s actually like to work with me? Maybe you’ve been watching my content, nodding along, but secretly wondering: Would this actually work for me? I get it—because I’ve been there too. I once wasted $5K on a coach who handed me fluff and formulas that didn’t fit my business. That experience changed how I coach forever. When you step into my world, you’re not just getting strategie...

“Posting on Instagram is starting to feel pointless.”  I read that on Threads recently—and hundreds of people agreed. And honestly? I get it. Since coming back after my 10-month break, my own likes and comments are lower than they used to be. But here’s the thing: posting isn’t pointless. Because while my vanity metrics dipped, my posts are generating more DMs than ever—people bingeing my content...

Right now, your brand might be blending into the noise—and not because you’re not talented enough, experienced enough, or posting enough. It’s because you haven’t built the foundation that makes people stop scrolling, lean in, and remember you. In this episode of The From Scratch Podcast , I’m pulling back the curtain on the five brand pillars that turn “just another option” into the only option—y...

Ever feel like you’re doing everything right on social—posting consistently, giving value, showing up in all the ways—and yet… you’re still blending in? It’s not that your content is bad. It’s that your brand isn’t sticking in people’s minds when it matters most. In this episode, I’m breaking down the real secret to magnetic branding—the kind that makes your ideal clients feel like they know you,...