The Friday Habit

Main Topic Notes Do you find that most business owners understand the value of copywriting? What do you say to business owners who don't value copywriting? What would you recommend to someone interested in getting started with copywriting? How can they learn the skill? How can they get their first clients? What should they do to increase prices and profits? Recap / Takeaways If you buy a website w...

Main Topic Notes Do you find that most business owners understand the value of copywriting? What do you say to business owners who don't value copywriting? What would you recommend to someone interested in getting started with copywriting? How can they learn the skill? How can they get their first clients? What should they do to increase prices and profits? Recap / Takeaways If you buy a website w...

Main Topic Notes 1. Have a mission that matters 2. Put your team first 3. Give feedback often 4. Be emotionally in touch 5. Trust your people 6. Welcome feedback 7. Correct problems quickly Action Item Look over these principles and see which one you need to work on most. Spend 15 minutes with a notebook and think about 1 practical way you could do better. Then do it! We invite you to go to TheFri...

Happy Friday everyone! This is the second part of a two-part episode recorded on Ben’s birthday, where we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen—this is it!  Main Topics How Ben won over his wife by joining a Jewish dance team.  Lessons learned from previous jobs The transition to becoming an entrepreneur How to b...

Happy Friday everyone! This episode was recorded on Ben’s birthday, so naturally, we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen. This is it!  Main Topics Ice breaker question, where you get weird insights into our guest & host’s minds. This week’s question, “Is a hotdog a sandwich?” We learn a little about Ben’s c...

Happy Friday everyone! Unfortunately, we don't have Ben with us today, he is off gallivanting the beaches of Maui, but we do have my friend And Mathisen who is the co-founder and CMO of GloveBox App. Andy welcome to the show!  Andy has done everything from working at a startup to joining the family business, to starting a business of his own designed to revolutionize the insurance industry, one gl...

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit.  Main Topic Notes How did you get into executive coaching? So how do you enhan...

Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit.  Main Topic Notes How did you get into executive coaching? So how do you enhan...

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Recap / Takeaways If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and wh...

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Recap / Takeaways If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and wh...

Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do...

Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do...

1. Build legitimacy How to build legitimacy with your website: Create a great impression with a professional design Show examples or case studies of your work Share your knowledge through blog posts Display quotes from happy customers Feature logos of respected companies you’ve worked with Show photos of your team with relevant bios Include a press section with places you’ve been featured 2. Help...

Main Topic Notes What are some of your first memories? Where did you grow up? What were you like as a kid What was your education like? What was your first job? What has your career looked like? How has your background informed who you are now? Where do you hope to go from here? Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to...

Icebreaker Question Would You Rather Live One Life That Lasts 1,000 Years Or Live 10 Lives That Last 100 Years Each? Would You Rather Be Without Elbows Or Be Without Knees? Main Topic Notes What are some of your first memories? Where did you grow up? What were you like as a kid What was your education like? What was your first job? What has your career looked like? How has your background informed...

Main Topic Notes Professional Whitewater Kayaking Athlete? You work with a family member, how is that going?  What is business process mapping and how do you incorporate marketing? Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline? What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business? What...

Main Topic Notes Professional Whitewater Kayaking Athlete? You work with a family member, how is that going?  What is business process mapping and how do you incorporate marketing? Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline? What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business? What...

This is the second part of Mark and Ben’s interview with Go Nimbly cofounder, Jason Reichl, so if you haven’t listened to the first part, go back to Episode 58 and get caught up! Jason says that there are two key questions you should ask yourself when it comes to setting goals: How do I enact change that sticks? How do I communicate about that change implementation? And why? He says that if you do...

Come on in and take a seat for part one of Mark and Ben’s conversation with Jason Reichl, cofounder of Go Nimbly, lover of design thinking, master of optimizing revenue operations, and a guy who has a love/hate relationship with the Eisenhower Matrix. If you have marketing, sales, or customer service staff in your business, Jason’s insights could be gamechangers. Jason came from a creative backgro...

When Joel started the creation process for Norman in 2012, he didn’t have many resources besides an idea and a dream. He thought at the time that he was working on a short film, but after the first few weeks of shooting it became apparent to him and the actor who played Norman that the film had the potential to be feature-length, so they shifted their mindset to fleshing out the story more. Most S...

On this episode of The Friday Habit, Ben and Mark talk with Joel Guelzo about how he bootstrapped a sci-fi film of such high quality that people are shocked to hear that it only cost $40,000 plus countless volunteer hours from Joel’s family and friends. Joel came up with the idea for a story about a time-traveling scientist who used his invention for his own selfish purposes, to escape his life ci...

Now that listeners have a pretty good understanding of where Jeremy has come from and what motivates him to keep innovating, the rest of the interview drills down more into business operations. Considering their rapid growth, Swag.com has had to be very adaptable and creative while ensuring that new employees are trained to catch the vision of the business and stay in touch with what consumers wan...

Jeremy Parker is the son of an entrepreneur, so that creative and daring spirit was engrained in him from an early age. So when he found himself winning a film festival with his documentary in college and still feeling unfulfilled, his logical next step was to finish his degree and then start his own business. He jumped into the high-end t-shirt industry with very few concrete plans, but through a...

Welcome back to The Friday Habit podcast for the conclusion of the interview with David Burkus, author of Leading from Anywhere. He explains that the source of a lot of confusion and contention regarding managing a remote workforce is misaligned expectations. Specifically, expecting that presence and responsiveness equal productivity, as is the common belief for managers of in-person teams. Howeve...

David Burkus started out his career as a business school professor who was inspired and intrigued by the narrative nonfiction books being written by people like Malcolm Gladwell. On this episode of The Friday Habit, David tells Mark and Ben about how that inspiration became action when he realized that he wanted to help people work and lead more effectively by using storytelling techniques combine...