The Freelance Fix

Sam from SEO consultancy, Float Digital, has joined me for this podcast episode with some amazing advice, tips and answers to your SEO questions. I'm so grateful to her for sharing her wisdom with us in this episode - I've made some notes myself during our chat and I'm really excited about some of these awesome tips. Head to https://www.float-digital.com/ to learn more about Float Digital and how...

This episode is my first ever 'proper' interview on this podcast, so please excuse the fact that the sound is far from perfect! I had a lovely sit down with Charlotte who runs a creative coaching consultancy here in Cornwall, discussing all things freelance life, balance and confidence. Charlotte runs workshops and networking events for creatives across Cornwall, as well as doing creative coaching...

It sounds dramatic, but during sleep our bodies and brains restore themselves, and if they're not able to do that properly, a whole range of issues can occur such as... Mood swings / anxiety / depression Microsleeping (where you fall asleep without realising - extremely dangerous if you are driving!) Your immune system won't have time to rebuild which will leave you vulnerable to more illness It i...

When you discover what your personality type is, you can get a better idea of your natural strengths and weaknesses, and how your personality affects the way you work. Once you realise that actually you’re someone who naturally prefers a flexible, less-structured routine, for example, then you can change the way you were to better suit your strengths. Or if you’re finding that you’re more introver...

Your ‘About’ page is where your customers go to form a connection and a reason to trust you. Don’t let them down! So many people end up writing up a lengthy essay about their childhood and biography, slap it up on their About page with a vaguely relevant image and call it a day. But the honest truth is that no one will read ever read all that. In this episode I'm sharing my best tips from working...

Olivia Bossert (fashion photographer) and I sit down in this episode to talk frankly about what it's like to be self employed whilst being an introvert. We also speak about having anxiety, and while the two aren't directly related by any means, they can sometimes go hand in hand, and are both worth discussing! Here we'll share our own experiences plus our tips for overcoming feelings of anxiety wh...

One of the best things I’ve done for my business is define ‘processes’ for everything really clearly. It sounds a bit boring and potentially intimidating to those of you for whom staying organised is not a strong suit, but trust me when I say that having defined processes in your business will not only save you heaps of time, it will save your sanity too! If you want to learn more about productivi...

Let's get clear on the language around your brand! Chances are you've heard people talk about the need for a tagline or a mission, a positioning statement or an elevator pitch - but what does it all mean? Each of these things have their own use and meaning, and are all super helpful for getting clarity around the personality of your brand and the message you're trying to get across. In this episod...

In this episode I’ll be talking about the 2 different ways you can price yourself as a freelancer, and the pros and cons of each, as well as how to work out the minimum of what you need to be paid and how many projects you need to take on to make your small business financially viable! I'll also talk about 'unbillable hours', 'value-based pricing', how to take payments, and upselling, as well an i...

It takes time and experience to develop great skills in content writing, but in this episode I'm going to share my best tips for crafting great quality blog posts for your business that are engaging AND SEO-friendly too. From creating intriguing headlines, to formatting and creating content upgrades, this episode is packed with actionable tips that you can use to write better blog posts TODAY!

Setting up your blog for your small business is actually the easy part - coming up with a regular stream of unique, useful blog topics and content ideas to post on a regular schedule, is the challenge! In this episode I explain how I plan my content in advance and my best tips for coming up with ideas for your business' blog. Mentioned in this episode: https://trello.com/ https://www.byrosanna.co....

I see so many people starting blogs without realising that there are actually some legal rules they need to adhere to just by owning website, let alone when it comes to creating content! In this episode, I cover the pages & policies you need to have in place when you own a website, as well as some basic information about Copyright law when curating content for your posts, and how to make sure...

Welcome to Part 1 of my 'Blogging Mini-Series'! This episode is all about why and how to start a blog for your small business, including advice on whether it's actually the right step for your business, and my tips on how to get set up to start blogging. Throughout this 4-part mini-series I'll also be sharing: - The legal considerations & rules of blogging - What to post and how to come up wit...

This episode is ideal for people who are planning or about to launch a new business or project! It's all about 'Business Plans'; why you might need one, whether it's right for you, what should be included in it for freelance businesses, and two examples of very different styles of plans depending on what kind of business you run and what you need your plan to achieve. Resources mentioned in the ep...

Fashion photographer and educator, Olivia Bossert (who also happens to be my closest friend and business buddy), joins me on the first FAQ Session on The Freelance Fix. In this episode we are talking about ALL things 'niche', including why it's important to 'niche down' in your business, how to choose a niche, how to know if your niche is right, and what to do if someone else is already in your ni...

In this episode I am talking about my true passion - branding! What even IS branding and what is a brand? It's not just a logo and a colour palette, it's so much more. I talk in depth about what it takes to create a real 'brand' and why your brand voice, brand design, and brand actions are so important for creating the business you want. As well as this, we go through what your brand touchpoints m...

There’s a reason why ‘understanding your target customer’ is the first step in pretty much any business or marketing related activity. They are the key person in your business - the hero in the story your business is telling. Did you know that in some countries, businesses are required to submit a customer profile in order to register as a legal company? Yeah, that's how important it is. WHY IS CU...

Whether you're building your business on the side of your main 'job', or you've already made the leap and are hopefully waiting for the momentum to pick up, finding your first clients can be a stressful time. In this episode I've included my 5 tactics that have helped me get my first clients when I was starting out, and that I've used since then when I've hit quiet periods and needed to get work i...

Hello and welcome to The Freelance Fix! In this episode I am taking the opportunity to properly introduce myself and explain a little about my background and 'freelance story'. I’ve always been interested in creating my own business. Even age 10 in Primary School I was trying to start a ‘playground’ biz selling my keyring making services to my friends. When I quit my uni course in Hospitality, I t...