The Freedom Method Podcast

Most of us start our businesses in search of something more - more freedom, more creativity, and a life beyond the traditional 9-5. Today I’m joined by Kimberly , founder of The Uncommon Club , a membership community built to support creatives who are ready to escape the rigid expectations of work culture and find freedom in how they live and build their businesses. We chat about what it’s really...

Your packaging isn't just a box – it's part of your customer journey, brand identity, and conversion strategy. I'm joined today by Denisa Parker , founder of sustainable branding and packaging design agency Kind & Ivy . With a background in environmental science and a passion for meaningful design, Denisa helps conscious product-based businesses create memorable packaging that s...

If you've ever been curious about manifestation and how it can support your business journey – this episode is for you. I’m joined by the radiant Kira Matthews (aka @kirathebold ), a manifestation coach, podcast host, and soulful guide who helps creatives and entrepreneurs manifest their boldest visions through energetic alignment and self-belief. Kira and I first connected a few years ago wh...

This episode is a raw one – and honestly, one of the most unfiltered conversations I’ve had on the podcast so far. I’m joined by Lizzie , founder of B.X.M , and a former client of mine. We sat down to talk about her business journey, but the conversation quickly took a turn into some deep, honest territory that I think so many founders will relate to. We talk about the real emotional weight of lau...

Running a business can feel really lonely – especially when you're just starting out and don't have anyone to bounce ideas off of, vent to, or celebrate wins with. That’s exactly why today’s episode is all about the power of networking – and how to use it to truly support your small product-based business. I’m joined by my biz bestie Clare Alexander , founder of clare-alexander.co.uk , a...

Email marketing is one of the most powerful tools for ecommerce – but it’s often overlooked by small product-based business owners who feel unsure where to start. In this episode I’m joined by Elle , founder of The Ecommerce Assistant , who helps indie brands get the most out of their Shopify stores and email marketing with Klaviyo. We both know how impactful email can be when it’s used strategica...

Starting a fashion brand sounds exciting – but when you don’t have experience in the retail industry, the reality can feel overwhelming fast. In this episode I’m joined by Faye , founder of Fable Petite – a womenswear brand designed specifically for petite women. Fae is halfway through the process of developing her first collection and generously shares what she’s learned (and struggled with) so f...

If you're launching a business but don’t have the upfront capital to fund your idea – crowdfunding could be your answer. In this episode I’m joined by Kayleigh Beniot , founder of BIND London , a workout headwear brand that launched during the pandemic with the support of a successful crowdfunding campaign. Kayleigh used NatWest’s Back Her Business initiative to raise funding for her startup...

If you’re launching a brand – or holding yourself back from selling because it feels awkward – this episode is exactly what you need to hear. I’m joined by Elizabeth Stiles , fashion sales coach and the friendly face of the industry, known for helping brands launch with confidence and sell their products without ever feeling pushy. We dive deep into the real side of launching – what it takes to bu...

What happens when you go viral on LinkedIn while launching a fashion brand from scratch? For Laura , founder of The Shortlist , it was the start of something big. The Shortlist is a limited-edition fashion brand for petite women under 5'3 – created out of Laura’s personal frustration with not being able to find stylish, well-fitting clothing without constant tailoring. Like many great busines...

2022 wasn’t the year I set out to scale my business. It was the year I focused on myself – and funny enough, that shift taught me more about business than I ever expected. Sometimes stepping back gives you the clearest perspective. In this solo episode, I’m reflecting on 22 powerful lessons I learned about entrepreneurship, mindset, growth, and alignment – all from a year where I chose to slow dow...

Fabric sourcing can feel like an absolute minefield when you're just starting out - but it doesn’t have to be. In this episode I’m joined by Ciara Jennings , fabric agent and founder of Ciara Jennings Textiles , who brings years of experience in sourcing fabrics for major UK high street brands like River Island and Coast . Now running her own agency, Ciara represents eight fabric mills around...

What happens when your business is rooted in purpose - but your own wellbeing starts to suffer? In this episode, I’m joined by Tony O’Neil , founder of Animalia Apparel - a Glasgow-based fightwear brand with a powerful social heartbeat. Tony started Animalia after working in youth sports development and seeing first-hand how much his local community needed more support and connection. Now, he part...

Tried influencer marketing and got nothing but crickets? You’re not alone. So many product-based founders send out free product, pay for posts - and see zero return. In this episode I’m joined by influencer marketing expert Yash Chavan , founder of SARAL , to help you fix that. Yash shares exactly how to make influencer marketing work - without throwing money away. Whether you're looking to b...

Ever dreamt of launching a multi-brand ecommerce store - but have no idea how to get started, especially when working with big-name fashion brands? In this episode, I’m chatting with Carlene , founder of Kids Life Clothing , a luxury childrenswear platform stocking global premium brands like Juicy Couture, Calvin Klein, Hugo Boss, Tommy Hilfiger, and more. Carlene first reached out to me via Linke...

Running a business takes more than strategy - it takes confidence . The confidence to show up.  The confidence to take action.  The confidence to believe you're worthy of success. But what happens when that confidence wavers? In this episode, I’m joined by Sophie French , a confidence and self-trust coach who helps women identify and rewire the limiting beliefs holding them back from showing...

If you’re looking for creative ways to boost sales and connect with your audience - beyond just running ads - this episode is for you. I’m joined by Kat , founder of Vandal Kids , a children’s lifestyle brand designed for creative, mess-free play. We originally connected at the Let’s Get Down to Business event I co-hosted with @clare_alex_consults , and what started as a conversation about wholesa...

Running a business is no small feat - and if you’re not careful, it can run you into the ground. In this episode, I’m joined by Amalaya Rossi , a wellbeing guide and scientist who merges western research with eastern wisdom to help entrepreneurs build businesses that support their health - not destroy it. We dig into the reality of what happens when your health takes a back seat to your hustle, an...

All the best businesses start with a personal frustration - and that’s exactly what led Tracey , founder of Children of the Deep , to create a bold and practical swimwear brand for teenage girls. In this episode, we talk about the real behind-the-scenes of launching a product-based business - from sourcing struggles and unexpected challenges to the mindset shifts needed to grow when things don’t g...

Sustainability and ethics have become industry buzzwords — but for founders who care, they’re much more than that. They’re a commitment, a responsibility, and a core part of how modern fashion brands are built. In this episode, I’m joined by Sara Collins , an ethical production consultant and founder of Sister & Kin , who helps independent brands make sustainable manufacturing accessible and s...

How do you grow a product-based brand without pouring all your money into paid ads - especially when you’re juggling the challenges of ADHD, dyslexia, and doing it all solo? In this episode, I’m chatting with Sian Louise , founder of the award-winning sustainable skincare brand OBVS Skincare . Sian shares the personal (and powerful) story behind starting her business, how she’s navigated entrepren...

Thinking about selling your product overseas but not sure where to start? In this episode, I’m joined by my friend Hattie I’Anson , who shares her experience expanding her family-run businesses - British Horse Feeds and The Golden Paste Company - into international markets. If you've reached a point where you're seeing demand outside your home country, it's time to start thinking ab...

Running a business can feel like spinning a million plates - and somewhere along the way, it’s easy to lose sight of the goals you originally set out to achieve. In this episode, I’m joined by vintage fashion founder Barbaraella , creator of By Barbaraella , who shares her honest journey of building a business during the pandemic and unintentionally shifting away from her original vision. She laun...

If you’ve ever wondered how much money it really takes to launch a fashion brand - this episode is for you. I’m joined by my business bestie and fashion brand consultant Clare Alexander @clare_alex_consults , who works with founders on everything from product development to launching their collections. Together, we’re diving into one of the most common questions we get asked: “How much does it act...

If you want to grow your business without relying on social media alone, this episode is for you. I’m joined by Ellen Mooney , founder of streetwear brand by. ELN , who shares her journey from experimenting with product in year one, to focusing on growth and long-term sustainability in year two. We dive into two powerful ways Ellen is expanding her business — and how you can do the same. In this e...