thefreetoaster

The Free Toaster

Business EN ↓ 78 episodes

The Free Toaster is your best resource at the intersection of marketing, lending, and fintech. We deliver news, data, and insights to help you acquire more customers.

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thefreetoaster

Episodes

E003 - Why Play [Affiliate marketing] 09.01.2025 24:35

Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?” We cover: Size of publicly traded affiliate networks How many consumer loans are opened per year on affiliate networks Why your CMO, CPO, CRO, and CFO should care A 60-second elevator pitch for your CEO Timestamps: (00:43) Why Invest in Affiliate Marketing? (01:2...

E002 - The Game [Affiliate marketing] 09.01.2025 29:02

Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space. Additionally, we discuss: What mindset to bring to the game Ou...

E001 - How New Balance's CMO Turned Around A 15-Year Decline 06.01.2025 18:00

What we learned about brand marketing from New Balance's turnaround. TL;DR - For 15 years, New Balance watched its revenues decline. Consumers saw its sneakers as “dad shoes”—safe, comfortable, but uncool. Traditional direct-response marketing wasn’t reversing the trend. In April 2020, a new CMO, Chris Davis, arrived with a bold idea: flip the marketing mix from a 70% reliance on direct-response...