The Freak Show

The grand finale of our rebrand anniversary series is here, with the third ring of my Three Ring Confidence framework: Development. And THIS is where all the work, effort, energy and time you’ve put into this massive project actually starts working for you & bringing the results you crave (instead of just a shiny Google Drive folder). In this episode, we’re unpacking how I brought my rebrand f...

Time for the second ring of my Three-Ring Confidence framework: Design. Today is all about taking that big top brand energy we uncovered last week and turning it into a visual identity that screams me. Spoiler: designing my own brand wasn’t the smooth ride you’d expect from someone who does this for a living. It was a chaotic, stomach-butterfly-inducing tightrope walk, full of self-doubt and big d...

This episode kicks off a 3-part mini-series called “Brand Designer Gets (re)Branded”, diving into my own rebranding journey —from Eva Couto Design to Flying Colours Creative®  — one year after the fact. With my 6th Brandversary on the horizon, I’m giving you the good, the bad and the ugly of what rebranding yourself looks like (spoiler: it’s a wild ride). Using my Three Ring Confidence framework,...

Personal branding isn’t just about showing your face on camera, and it certainly isn't influencer-exclusive. As an online service provider, your audience isn’t just buying your service… they’re buying YOU. So let’s unpack how to make your personality the star of your show, so you can avoid the commodity trap and create a brand that’s unmistakably yours. You wouldn’t be here if you weren’t brave, s...

The other day, I got a DM that sounded wayyyy too good to be true. Interact, a quiz platform that I absolutely LOVE, slid into my DMs asking if I wanted to partner with them. At first, I thought it was a scam, but no. It actually led to something I've been dreaming about for over a year: creating a quiz that actually helps you figure out what the hell is going on with your brand. In this episode,...

Ever feel like you're fighting your own content every time you sit down to create? Like no matter how many templates you buy or tips you save, nothing feels quite right anymore? You're not behind, you're not broken, and you definitely don't suck at this. You've just outgrown your brand — and that's actually a massive flex. In this episode, we're diving into why that res...

We've all poured our hearts into brilliant content, hit publish, and then received 2 likes on a carousel post that took 2 hours to design. If you’re feeling frustrated with your IG content lately, you’re not alone! And if you want to get out of this rut, here's the uncomfortable truth: no one is reading your brilliant content if your design is working against you. It's not the algorithm, it's not...

We're halfway through the year, and while you're probably checking your revenue numbers and updating those Notion dashboards, there's one thing most people forget to audit: their brand. Whether the past six months went exactly to plan or left you quietly panicking over your unfinished goals, your brand deserves a check-in. With time, your brand, your business, your industry, and you have all evolv...

We’ve all been there: saving yet another “low-lift content” tip to a folder we’ll forget about, hoping it’s finally the thing that makes content feel easier. But what if the problem isn’t your templates, your workflow, or your posting schedule? In this episode, we’re breaking down the low-lift content illusion — why it sounds dreamy in theory but falls flat without the one thing that actually make...

It’s our 20th episode, troupe!!! And what better way to celebrate this milestone than with a good ol’ fashioned Q&A, straight from you ? This past week, I opened the virtual curtain and invited you to toss your boldest, most chaotic, and curiously specific brand questions into the ring… and let’s just say, you delivered. In this solo episode, I’m answering everything from how to build a brand peop...

Tired of sounding like everyone else on the internet? Eleanor Mollie (aka Ellie Kime) is here to stage a full-blown messaging intervention. This episode is a joyful roast of the cool-girl copy era and your permission slip to ditch the corporate-speak, bring the weird, and enjoy talking about your business again. We’re diving into what makes a truly magnetic brand intro, why enthusiasm is a power m...

You ever open a restaurant menu and immediately lose your appetite? Not because of the food, but because the design is an absolute mess of fonts, spacing, and layout chaos? (No? Just me?) Well, that’s the exact feeling your audience gets when your visuals, voice, and vibe aren’t telling the same story. In this solo episode, I’m putting on my designer hat (my favorite one, obviously) and dishing up...

Have you ever wondered where the line is between being “real” online and being fake? Today I’m joined by the iconic Sarah Kleist — Showit web designer, Broadway actor, unapologetic musical theatre nerd, and multi-hyphenate brand queen — for a deep and wildly validating convo on the blurry (and often misunderstood) space between authenticity and performance. We dive into what it really means to “sh...

When’s the last time you wore your favourite colour — not the “safe” one, the real one? The one you loved back in elementary school? In today’s show, we're diving into how colour (or the lack of it) shows up in our homes, our wardrobes, our brands, and what it really says about us deep-down. From the "White Cube" trap of curating ourselves into invisibility, to why adding a pop of unexpected red m...

Ever found yourself editing the edge out of your brand to fit some “timeless” aesthetic? In this rant-slash-sermon, I’m coming for the minimalist branding obsession, the “clean” studio photo shoots, and every blank canvas that’s ever made you feel like your personality was too much . We’re talking about the White Cube (yes, the art gallery concept) and how it’s sneakily become the go-to model for...

If showing up authentically online feels like offering your nervous system as a sacrifice to the algorithm gods, press play! In this episode, I’m joined by the brilliant and refreshingly real Tori Sprankel — brand & web designer, champion of CEO moms, and walking Pinterest board of business wisdom. Tori and I talk about everything from ditching corporate life and designing a business that trul...

You rebranded. You threw confetti. You posted your beautiful launch posts in Instagram. But now what? In this episode, I’m peeling back the glittery curtain and talking about the unsexy but oh-so-important next step in your brand journey: implementation. Because while the high of a rebrand is real (and deserved), the magic doesn't happen just because your brand looks cute. It happens when you...

What does it really mean to own your voice? To show up fully as yourself online? To shout your message from the digital rooftops and know that it's not just welcome — it's needed That’s what we’re diving into in this very special (and slightly emotional!) finale of the Spotlight Series, featuring none other than podcast manager and launch strategist Adrienne Cruz. She's the behind-the-scenes magic...

Your brand isn’t just how your business looks — it’s how it works. It should attract the right people, support your growth, and make it easier (not harder) to scale. But what happens when it stops keeping up? When your business outgrows the brand you built? That’s exactly what today’s guest, Polly Lavarello, experienced firsthand. Polly is a scaling strategist and mentor who helps already in-deman...

Your brand should do more than look good. It should attract the right people, support your sales, and give you the confidence to show up like the expert you are. But what happens when it doesn’t? When something feels off, even if you can’t quite put your finger on it? That’s exactly what today’s guest, Nikki Trailor, realized before stepping into her rebrand. Nikki is a funnel strategist and copyw...

This episode kicks off The Freak Show’s first-ever Spotlight Series! In honor of International Women’s Day, we’re dedicating March to celebrating bold, inspiring women who have stepped into their brand with confidence and clarity. And who better to start with than Natalie McCandless, founder of Reconnect Sisterhood? Natalie is a confidence coach, psychotherapist, and mindfulness teacher with nearl...

This is your full backstage pass to what actually happens in a rebrand. You probably already know that a rebrand is way more than just picking a new logo and colours. But what does the process really look like? How do you go from "something feels off" to "this brand finally feels like me?" In this episode, I’m walking you through the step-by-step breakdown of a rebrand inside T...

If you think a rebrand starts with a new logo or trendy font, think again. Before you even touch design, there’s a whole lot of clarity work that needs to happen first. Otherwise, you’ll end up with a gorgeous brand that still feels off. So, if you’re considering a rebrand (or just feeling that itch to change everything again), this episode will walk you through exactly how I’d prep before a singl...

Today we’re talking about something that might feel counterintuitive but is so important: the biggest risk your brand can take isn’t being bold, it’s playing it safe. Ever find yourself softening your edges, second-guessing your branding decisions, or trying to be “professional” at the expense of actually standing out? When you dilute your personality and try to appeal to everyone, this has the un...

Let’s talk about the word “strategy” and how it has become one of those overused, jargon-filled words that makes branding feel way more complicated than it needs to be. Truthfully, strategy is just a fancy way of saying having a good plan, one that guides your decisions so you can grow with confidence instead of second-guessing every little thing. In this episode, I’m breaking down why branding ha...