Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn

The Franchise Leaders Forum Podcast

Business EN ↓ 58 episodes

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day. Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins i...

Author

Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jul 8, 2026

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Episodes

What Most Franchise Founders Get Wrong (& What Cathy Deano Did Instead) 23.07.2025

What does it take to turn a simple idea born in a barn into a nationally recognized franchise empire?  Cathy Deano, the visionary behind Painting with a Twist and co-founder of Twist Brands, takes us back to post-Katrina Louisiana, where a desire to bring joy to her community led to a business that now spans 400+ locations. But her journey wasn’t linear and it definitely wasn’t typical! From scrap...

How to Scale Your Franchise Without Burnout w/ Paul Preston 09.07.2025

Are you building a franchise and wondering how to scale without sacrificing your values, sanity, or family time?  Want to hear how the co-founder of the world’s largest swim school grew from a single pool to 170 locations and still finds time to coach Little League and be with his family? Today’s guest, Paul Preston serves as the Co-Founder and President of Aqua-Tots Swim School, where he oversees...

Using Data to Drive Growth for a Successful Franchise w/ Sam Ballas 25.06.2025

What does it really take to build a franchise brand where record sales, loyalty, and work-life balance all go hand-in-hand? Today’s guest, Sam Ballas, is a serious numbers guy (his license plate literally says EBITDA!). And he is diving into his trademarked philosophy “driven by unit level economics”. Sam shares why focusing on the numbers at each location beats chasing super-sized national growth...

Leading with Passion, Purpose & Loyalty w/ Paul Pickett 11.06.2025

What does it take to build a franchise brand that puts people first and thrives for over thirty-five years? In today’s episode, Paul Pickett, Chief Development Office of Wild Birds Unlimited (WBU), shares what has been key in making WBU successful over the last 35+ years. The first key to success is having a strong values-driven culture. Paul shares how his mantra of “How you do anything is how yo...

Power of Belief for a Successful Franchise with Robin Gagnon 28.05.2025

What does it take to build an unstoppable franchise and lift others up along the way? Today’s guest, Robin Gagnon, shares the transformative impact of having others believe in her talent before she believed in herself. And this personal insight is why she believes that belief is foundational to success. Robin’s leadership philosophy revolves around learning, and lifting and leading others, which s...

Franchise Growth Strategies with Clarissa Bradstock 14.05.2025

What does it really take to build a franchise brand rooted in excellence, innovation, and world-class customer experience? Clarissa Bradstock, CEO of Any Lab Test Now, shares a combination of strategies to really grow a franchise. It starts with placing franchisees within 1 of 4 quadrants which helps you understand where they are in their business and their mindset. As well as listening to feedbac...

Navigating the SBA Franchise Directory Changes with FRANdata’s Edith Wiseman 07.05.2025

Are you confused about the difference between the SBA franchise directory and the franchise registry and what recent changes mean for your brand's growth and funding?  We are diving deep into urgent changes in franchise funding, specifically around the SBA Franchise Directory, a topic you can’t afford to overlook. We are joined by Edith Wiseman, President of FRANdata. Edith is breaking down e...

Building Franchise Success Through a Growth Mindset with Jerry Akers 30.04.2025

How does a “farm boy from Iowa” grow one struggling salon into a thriving empire of 33 locations? Today on the podcast, we have Jerry Akers who is diving deep into the realities and opportunities within the franchise industry, and he’s getting straight to the point when it comes to the grit and growth mindset that is required to excel. Jerry is sharing how he took a single Great Clips location and...

Uncovering the Secret Sauce for Successful Franchise Leadership & Growth w/ Steve Beagelman 16.04.2025

What’s the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders? Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he’s diving into crucial insights for...

The Impact of EOS in Franchising Success with Justin Mink 02.04.2025

Are you a franchise leader feeling stuck and overwhelmed, searching for a system to help align your team and propel your business forward?  In today's episode, Justin Mink, is diving deep into the world of the Entrepreneurial Operating System (EOS). He is covering all things EOS - a strategic tool designed to streamline your business and increase your success. If you've ever wondered wha...

Paul Blavin's Approach to Franchise Growth & Impact w/ Love, Leadership & Legacy 19.03.2025

How can the intersection of franchise growth, impact and love create a powerful force for good? Today’s guest, Paul Blavin, is sharing his journey from a conventional money-minded career into a mission-driven path focused on love, service and his venture into the franchising space. Paul shares his realization that business success is not just about money but about the character and passion of the...

Elevating Employee Experiences for Franchise Growth w/ Author Scott Greenberg 05.03.2025

How can mastering your mindset, implementing proven systems and elevating others through your business end up transforming your franchise journey? Today's guest, Scott Greenberg, author of The Wealthy Franchisee and Stop the Shift Show, is sharing what sets successful franchisees apart from the rest. And it’s all about mindset, sticking to a proven system and using your business to elevate th...

The Intersection of Franchise Brokers, Leadership & Ethical Business w/ Sabrina Wall 19.02.2025

Are franchise brokers a secret weapon to successful business ownership, or are they an unnecessary middleman? When Sabrina Wall entered the franchise space and worked with a franchise broker she had a lackluster experience which she turned into an opportunity to create a better franchise broker system for everyone. Today, we dive deep into what exactly a franchise broker does, the importance of ma...

How Strategic Pivoting and Knowing Your Niche Leads to Franchise Success with Frank Fiume 05.02.2025

How do you turn a passion into a business empire? Today's guest, Frank Fiume, took his love of adult men’s softball and evolved it into a groundbreaking youth sports franchise.  Frank discusses the importance of focusing on a niche market and the pivotal moment he decided to pivot his franchising business. He shares some hard truths about why so many franchisors struggle to hit that 100-unit...

Maintaining Strong Relationships Through Rapid Franchise Growth with Josh Wall 22.01.2025

What’s the secret to building lasting, impactful relationships in the fast-paced world of franchising? And how does a whirlwind of acquisitions reshape an industry and serve families better? In today’s episode we are joined by Josh Wall. Josh serves as the Chief Operating Officer for Unleashed Brands, a leading franchise platform accelerator focused on youth enrichment and family-centric brands. W...

Navigating Unit Economics and KPIs in Franchising with Steve Murphy 08.01.2025

What does it take to turn a struggling franchise into a billion-dollar retail empire? Today, we have Steve Murphy, the mastermind behind Winmark Corporation's stunning transformation. Steve shares how inefficiencies in operations can significantly impact profitability and the importance of effective marketing and staff training in keeping inventory in check and maximizing margins. Steve also...

Thinking of Selling Your Franchise? Start Here w/ Alicia Miller 25.12.2024

Have you wondered how private equity can transform your franchising journey or why timing your exit strategy is as critical as choosing the right franchise? Today, Alicia Miller is sharing some golden nuggets on scaling your franchise, understanding private equity’s role and most importantly, planning your exit strategy ahead of time. And if you are confused when it comes to private equity, Alicia...

Why Empathetic CEOs Build the Most Profitable Brands w/ Catherine Monson 11.12.2024

What if the key to success lies in changing your mindset? Today's guest, Catherine Monson, shares invaluable lessons on leadership, the importance of a positive mental attitude, and effective communication within franchises. Catherine’s leadership journey is marked by dedication to franchisee profitability and a profound commitment to ethical leadership and meaningful franchise support. Cathe...

How Radical Transparency Turned a Franchise Around w/ Dustin Hansen 27.11.2024

Imagine launching a thriving global franchise during a period of personal loss and financial struggle.  How do you transform hardship into prosperity, not just for yourself, but for an entire network of franchisees? Today’s guest, Dustin Hansen, is diving into lessons he learned while building a thriving business, and diving into his philosophy of fostering community and transparency within franch...

Expect the Unexpected on Business Growth and Franchise Strategy with Steve Greenbaum 13.11.2024

How do you run a successful franchise? It often looks like identifying blind spots that inhibit growth, taking strategic pauses, and embracing the journey while expecting the unexpected.  Today’s guest, Steve Greenbaum, dives into the concept of “blind spots” in business which equates to those challenges that often pop up out of nowhere in our business. Steve shares how an emerging business, Tootl...

Building Franchise Systems with Predictable Cash Flows with David Barr 30.10.2024

Curious how an average person with average work ethic can achieve extraordinary success in franchising? With decades of experience navigating the complexities of the franchise landscape, our guest David Barr is bringing a wealth of knowledge and a candid perspective on the realities of franchising. David Barr is the Chairman and majority owner of PMTD Restaurants and sits on the board of directors...

Leadership Lessons from Jo Kirchner on Perfection, Progress, and Community 16.10.2024

Have you ever wondered how a working mom’s frustration led to a nationwide revolution in early childcare and a thriving franchise? Jo Kirchner joined Primrose in 1990 as Vice President and became President and CEO in 1999. Her lifelong mission is to deliver a nurturing environment and a quality learning foundation to help children become confident adults who love who they are and what they do. Und...

Franchise Success Through Heartfelt Communication & Visionary Leadership with Shane Evans 02.10.2024

What does it take to foster real trust and passion in a franchise?  Today’s guest, Shane Evans is an accomplished entrepreneur and franchisor, best known as the Co-Founder of Massage Heights, a premier membership-based massage and skincare company. With a passion for enhancing well-being, Shane has cultivated a culture of elevated wellness that touches the lives of people, members, and communities...

Franchise Growth Requires More Than a Good System w/ Stan Friedman 18.09.2024

If you don’t do something that differentiates you, you don’t even get a look, much less an opportunity. In today’s episode we are diving into strategies for franchise success. We are starting off with the importance of thinking outside the box and how we can be creative about drawing attention and sales into our business. As well as always being a life-long learner as a leader and the importance o...

How to Choose the Right Franchise with FranNet CEO Jania Bailey 04.09.2024

When it comes to owning a franchise the most important thing you can do to set yourself up for success is to do your due diligence. And the most effective way to do your due diligence is with FranNet's 7-step process that sets you, the potential franchisee, up for long-term success. Today, we are joined by Jania Bailey who joined FranNet in 2006 and in 2015 assumed the role of CEO of FranNet....

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