The Found Podcast with Molly Knuth

I know I'm usually here to offer up some hot takes or quick tips to master social media for your small business, but today is a little different.   Recently I received a DM on Instagram from a podcast listener: "Would you ever do an episode on taking time away from social media? How to take time for yourself and tips and tricks when you are feeling the time sucks of social media?"   While I'm not...

Our incredible line-up of guest interviews continues today with my friend Amy O'Connell of Sprinkled Confections and O'Connell Organic Acres in rural Eastern Iowa.    I'm not lying when I say that Amy is one of the most talented people I know. Whether making rice krispie treats look gorgeous or making a five-tier wedding cake that looks too good to eat, Amy brings her artistry into your home to ce...

Ready to get a little punchy? My friend and guest this week keeps it punchy a fun on all her socials and in life. Meet my guest Sophia Sulzner, aka: The Western Shop Specialist.   In the past year, she pivoted her small-town social media marketing/website design business, and rather than sharing her services oriented for everyone, she niched down. Now, she and her team specialize in increasing bra...

Today I'm here to tell you that I've only been teaching half of what you can do to make your business and brand stand out on social media. And for that, I am sorry. But we're righting the ship today on a short episode of the Small-Minded Podcast.   While I feel like I've helped you learn the in-depth how-to's of creating content for social over the years, I recently realized that the steps I take...

If you love your small town and you know that it is poised to thrive (which I'm sure is most of you if you're here at this podcast/blog), this episode is for you.    In today's episode of Small-Minded, I sit down with my friend Jason Neises. It's readily apparent that Jason LOVES what he does in helping small towns grow and capitalize on the assets in their communities.   Through his work as a com...

Guys, the podcast is half of a year old. We've recorded over 25 episodes…like, how did this happen so quickly?   With that in mind and a recent email I received, I thought it was a good time to revisit our purpose here at the Small-Minded Podcast and Molly Knuth Media, and what we believe about life in small towns.   Our Manifesto You hear this message at the beginning of every episode:   At Small...

Friend, trust me when I say you'll want a notebook as you listen to this one. Today I'm sitting down with my friend, Erika Hermsen of Sweat Inspire Sisterhood, and I know you're going to have so many takeaways from this episode.    Not only has Erika changed my life (no joke) with her at-home fitness and nutrition programs that are perfect for small-town women with limited access to gyms, but she...

Hey, there business owner! Do you feel overwhelmed about all the options available to you on Instagram when marketing your business?    We used to have just posts, where we shared cute photos and quippy captions and called it a day.   But over the years, Instagram has found ways to enhance the platform with messaging, shopping, Stories, IGTV, Reels, and Guides, and now our possibilities for market...

This episode is a fun one, friends! When I tell you this girl makes me smile with just her presence, I hope you can hear that smile come through your speakers in today's episode. Allison Corbin and I crossed paths a couple years ago, and in the years since, we have partnered on several projects professionally, she's taken photos of my family, and we can have an hours-long conversation over coffee...

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Jordan Trumm, a small-town gal who is a social media marketer, community volunteer, farm wife, and soon-to-be mama. When Jordan and I met in 2018, we were fast friends. Her active role in our community and entrepreneurial path as a social media marketer meant our paths crossed a lot. Add in her sweet, hardworking nature and love...

Did you know that 55% of the U.S. population has listened to a podcast - 37% of whom are monthly listeners and 24% of whom are weekly listeners?   56% of monthly listeners are men and 44% are women. Most listening is done from home, on the commute, or while performing tasks. More info here .   Podcasting is an up-and-coming marketing medium where you can share stories, provide education, and help...

Livestreaming. Did you just get a little anxious? Did your face turn red and your heart rate surge? This is common when I talk to small business owners about going live on their social platforms. Your first attempt may suck (mine did!), but going live have so many benefits that outweigh sharing prerecorded videos that it's something I strongly encourage you try. Pressing LIVE on your social feed i...

Business owners: you've got a lot on your plate.   But you don't really need me to tell you that do you.   From ordering new product to filling in your inventory spreadsheets to preparing 1099s to taking down the holiday decor to getting back into the swing of things to keeping up to date on the news to writing down your goals for the new year to trying to learn the newest social media platform wh...

  "This is my year!"   "Here's to 2021!"   "Let's do this!"   On Monday, January 4, I was inspired, lit up, and ready to tackle all my big goals for the new year.    Were you too?    Ready to kick 2020 to the curb?   Leave the election, social unrest, and coronavirus in last year?   By mid-week, it was clear that flipping the calendar to the new year did NOT leave anything in the past (not that I...

NEW, NEW, NEW! Hot off the mic this week is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 19 of Small-Minded.   Today's episode is all your small-business social media questions to help you get your 2021 marketing started off on the right foot. A LOT of questions revolve aro...

2020 doesn't have to be a lost year. For some of us it was hard, full of obstacles and ever-changing rules and challenges. And some of us had huge health battles to overcome. The closing of a chapter.   Others of us can use this year as a launching point, a teachable moment to steer us in a new direction and get clear on our bigger purpose.    I hope for most of you listening, 2020 will go down as...

How many of you have paused recently to look around and say "man, what a year?"   In this holiday season of 2020, we are facing some unique challenges and changes to our traditional holiday celebrations, but today on the Small-Minded Podcast, I am sharing all of the uplifting ways people in small towns are still coming together and inspiring hope.   Reflections on the River   Community Outreach: R...

Business Marketing Year-End   As we all say a collective goodbye to 2020 (and good riddance), there are a few things we need to do as business owners to get our marketing in line for '21.     Yes, it can be as simple as flipping the calendar and utilizing the same strategies as we enter January, but here are the tips and trends I'm seeing for small business marketing in the next 12 months:   Tip #...

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Dawn Kress, wife, mom, ag-vocate, virtual educator and chaos coordinator, to the podcast.   I first met Dawn in the spring of 2019 at social media conference in Iowa, then fast forward two months and I saw her again at RISE with Rachel Hollis. It was clear to me that this woman was devoted to personal development and empowering...

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Janene King, founder of Empower Her Co, a community of female entrepreneurs. When I first met Janene in early 2018, it was immediately apparent that she had a gift for bringing people together in a way that made them feel comfortable, welcome, and in community with one another. With a passion for making female business owners fe...

I admit it…I am a serial content consumer. I follow influencers, mentors, people in my same line of work, celebrities, local celebrities, to get an idea of what they're posting and how I can incorporate similar information on my own accounts. I love seeing the creative ways other people design and share information on social media, and especially as I was starting out, this strategy of follow and...

NEW, NEW, NEW! Hot off the mic is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 12 of Small Minded. From the accounts I love to follow on social media to the origins of Facebook to amenities I'd love to see in my own town to the small businesses on my own holiday list, we co...

Does social media marketing for your small business feel like a puzzle? Today our host Molly shares 3 important tips you can implement right away to help you maximize the effectiveness of your social media strategy.         -You are the guide for your audience Marketing that resonates with audiences does more than sell a unique product or well-priced service. It positions the audience as the hero...

Do you have a website for your small business? Have you updated your website in the last 9 months? If you said no to either of those questions, today's episode is just for you! This week at the Small-Minded Podcast by Molly Knuth Media we have our second guest interview with my friend Caryssa O'Connell of Franklin + Willow, graphic and web designer from Manchester, Iowa…and it is MUST-LISTEN. In 2...

This week at the Small-Minded Podcast by Molly Knuth Media we have our very first guest interview with my friend Andrea Mausser of Choose Your Journey Health & Life Coaching. When I first met Andrea a couple years ago, it was in a women's online fitness group. Not only was Andrea consistently showing up by completing the daily workouts and nutrition challenges, but she was offering encouragement f...