The Footballco Business Podcast

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup. For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-po...

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution. Download the EA SPORTS APP: Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn APPLE: https://apps.apple.com/app/id6670217137

On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). This clip features Footballco CEO Juan Delgago discussing how Footballco operates as a modern football media company, the growth of women's football, and how Footballco harnesses AI. The Excellent Leadership Podcast interviews sports and entertainment...

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including... Where does gaming sit within a marketing strategy Roblox, Fortnite, EAFC? Which games should...

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players. From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside...

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are: Turning Beckham into 'soft British power' Beckham and the Olympics Taking David the LA Galaxy The tabloids of the 00s versus the soc...

In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion. The panel includes: How Brighton have becom...

Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors. Also on the show... Why Arsenal are dominating football fashion CP Company and the rise of terrace culture-inspired clothing Why the Arnault family bought Paris FC and did they buy the wrong Parisian club...

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom. Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to...

We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'. Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and the...

On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit. With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi...

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'. Including: How the club chooses its fashion partners The role of fashion in growing the club in the US Who is really buying AC Milan clothing

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable. We also look at competition from outside of football, how the rise of women's sports has a...

On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Mancheste...

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez. Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most i...

Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC. On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's li...

We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career. Michael also talks to us about what got the agency into the football business, their goals for World Cup 2026 and his dream client.

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament. Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany. This episode was recorded on July 11th, before the fina...

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billion...

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media. Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video maker...

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV. Before any of these major franchises, the Las Vegas Lights was one of...