Bjork Ostrom
The Food Blogger Pro Podcast
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Where to listen?
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Episodes
How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign 22.07.2025 52:55
Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality. ----- Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality. How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign Kate first started food...
How Storytelling Helps Creators Stand Out Online with Brita Britnell 15.07.2025 59:03
The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell. ----- Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling (who also happens to be our Social Media Video Expert !). How Storytelling Helps Creators Stand Out Online with Brita Britnell In this episod...
How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years 08.07.2025 49:18
Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread. ----- Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread. How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years Am...
Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri 01.07.2025 57:05
Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri. ----- Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri . Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri In this episode, Sandie Markle shares her journey from working a...
How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms 24.06.2025 49:52
Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life. ----- Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary's Whole Life. How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms This week is our th...
Turning Followers into Revenue with Ben Jabbawy from Grocers List 17.06.2025 1:01:46
Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List . Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week's episode, we're continuing with our Grocers List mini-series with Be...
How Pinch of Yum Uses Instagram to Grow Their Email List 10.06.2025 50:09
Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum. ----- Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum. How Pinch of Yum Uses Instagram to Grow Their Email List Welcome to the kickoff episode of our new mini-series, spon...
Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again 03.06.2025 59:01
Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot. ----- Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot . Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again In this week's episode, Joanie gets real about the not-so-glamorous side of turning a creativ...
What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin 27.05.2025 50:26
Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin. ----- Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin. What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin In this episode, we are thrilled to welcome back Erin Clarke (after 9 yea...
How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers 20.05.2025 49:35
The power of consistency, community, and time management with Christina Leopold from Addicted to Dates. ----- Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates . How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers This week's episode dives deep into the journey of...
How Molly Thompson Grew Her Email List from 15K to 100K 13.05.2025 49:14
Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made. ----- Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made. How Molly Thompson Grew Her Email List from 15K to 100K Tired of the ever-changing Google algorithms, Molly Thompson decide...
Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook 06.05.2025 1:05:00
Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook. ----- Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami. Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook This...
Diversifying Income Series: Monetizing Your Email List with Matt Molen 29.04.2025 45:56
Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush. ----- Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush . Diversifying Income Series: Monetizing Your Email List with Matt Molen In this episode, Matt shares email marketing pr...
Diversifying Income Series: Mastering Brand Partnerships with Candice Ward 22.04.2025 1:00:25
Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with Brands In today's crowded content landscape, with t...
Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef 15.04.2025 57:28
Making decisions about diversifying your business and launching and running a cooking camp for kids with Jess Smith from Inquiring Chef. ----- Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef. Diversifying Income Series: Cooking Classes Jess Smith launched her blog, Inquiring Chefs, in 2010 and h...
Diversifying Income Series: Membership Sites with Adam Sobel 08.04.2025 57:25
Generating recurring revenue through membership sites, the power of community, and how to scale your business with multiple income streams. ----- Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel. Diversifying Income Series: Membership Sites with Adam Sobel In this week's episode, Adam Sobel of Cinnamon Snail shares his journey from ownin...
How to Balance Creativity and Consistency in Blogging 01.04.2025 54:03
Balancing creativity and consistency, maximizing productivity, and navigating food trends with RIz Asad from Chocolates and Chai. ----- Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai. How to Balance Creativity and Consistency in Blogging This week, we're chatting with Riz from Chocolates and Chai, who shares...
The Cost of Content and Why Carla Lalli Music left YouTube 25.03.2025 59:33
Finding success as a personal brand, balancing creative work with financial sustainability, and leaving YouTube for Substack with Carla Lalli Music. ----- Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music. The Cost of Content and Why Carla Lalli Music left YouTube Carla Lalli Music has been a fixture of food media for the last 15 y...
Publishing a Fan Cookbook for A Court of Thorns and Roses with Chelsea Cole 18.03.2025 52:11
Reinventing your brand, transitioning from self-publishing to traditional publishing, and developing a cookbook for a fan base with Chelsea Cole from A Duck's Oven. ----- Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck's Oven. Publishing a Fan Cookbook for A Court of Thorns and Roses This is Chelsea's third (!!!) appe...
Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis 11.03.2025 1:00:19
Prioritizing providing authentic value to your readers, updating old content, and choosing the right marketing channels for your content with Elena Davis from Cucina by Elena. ----- Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Da...
How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business 04.03.2025 56:49
Understanding active passive income, creating authentic content, and navigating brand partnerships with Britney-Brown Chamberlain from Britney Breaks Bread. ----- Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread . How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business This week...
Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette 25.02.2025 1:02:28
Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette. ----- Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette. Key Strategies for Taking Your Blog Full-Time In this podcast episode, Alexan...
How to Grow Your Audience as a Food Creator on Reddit 18.02.2025 53:23
Understanding Reddit's community dynamics, Reddit posting strategies, and how to maintain a work-life balance with Jacqueline Schell. ----- Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook . How to Grow Your Audience as a Food Creator on Reddit In this episode, Jacqueline Schell from Crafty Cookbook talks all...
Maximizing Affiliate Revenue with Deep Linking 11.02.2025 52:36
Using deep links, understanding your audience's behavior, and tracking links with Scott Allan from URLgenius. ----- Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius . Maximizing Affiliate Revenue with Deep Linking Ever wondered how to squeeze every last drop of revenue from your affiliate links? In this week's episode, S...
From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food 04.02.2025 49:58
Using data to navigate helpful content updates and drive social media success and taking your blog full-time with Mika Kinney from Joy to the Food. ----- Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food. From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food Mika and her husband Dan launched...
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