Michael Nasser

The Focused View: Empowering Eye Care Professionals

Business EN ↓ 58 episodes

"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future...

Author

Michael Nasser

Episodes

EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia 01.07.2024 33:37

In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360 , to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth. ...

EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma 17.06.2024 39:18

In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (CPD) in adapting to change and creating new opportunities in optometry practice. During th...

EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice 03.06.2024 31:37

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you harness your staff's unique strengths and create a team that stands out. Thro...

EP5: Elevate Your Practice: Topic 2 - The Art of Mastering Business Review with KPIs & Demographics with Joanne Scott - Dostine 20.05.2024 29:20

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance and impact of understanding KPIs and demographics in strategic decision-making. During the conversation, Michael and Joanne tackled demographic shi...

EP4: Elevate Your Practice Series: Topic 1- Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine 14.05.2024 31:05

In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practice should address: "What is your point of difference?" Throughout the c...

EP3: Creating Better Service with Better Patients: Myopia Control and Scope Expansion of Optometric Practice with Andrew McKinnon (Part 2) 05.05.2024 27:03

In this episode, Michael Nasser and Andrew McKinnon, CEO of Optometry Australia NSW/ACT, discussed the critical topics shaping the future of optometry, including myopia control management, expanding optometric scope, and the evolving landscape of healthcare systems. Andrew provides valuable insights into the rising prevalence of myopia, emphasizing the importance of community awareness and practi...

EP2: Creating Better Service with Better Patients: Transitioning to Private Billing in Eye Care Practices with Andrew McKinnon (Part 1) 05.05.2024 27:47

In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry. Andrew highlights the importance of priva...

EP1: The Focused View - Introduction Episode 25.04.2024 9:24

Welcome to The Focused View Podcast! This podcast is envisioned as a space where we can foster a community of like-minded professionals who are passionate about advancing their careers and businesses in the optical industry. Through interviews and panel discussions, we will explore topics about decision-makers in independent optometry and eye-care businesses across Australia. We will uncover the s...