Liza Goetz
The Flower Files: The Wildly Native Podcast
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’...
Author
Liza Goetz
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Ep 22 - A Wedding Recap: Annie and Al's Wedding 14.05.2024 24:47
Wedding setups can whirl you through a storm of emotions faster than the unruly winds we braved on one unforgettable April day. Amber and I share a laughter-filled recount of a special day that tested our mettle, from the sweet victory of delivering squeal-worthy bouquets to the bridal party, to the elaborate dance with the elements as we adorned a pergola strong enough to withstand Mother Nature&...
Ep 21 - Elegance in Ink: The Transformation of Wedding Stationary 07.05.2024 36:43
Embarking on a path from the high-octane hustle of New York City's corporate events to the intimate craft of bespoke wedding invitations, Miss Carrie of Turnage and Watts shares her transformative story. We wander through her captivating tales of rubbing shoulders with celebrities at the Time 100, to the pivotal life moments that nudged her towards the serene artistry she now pours into every...
Ep 20 - Planning Trends for 2024: A Wedding Planner’s Perspective with Allie Yoder 30.04.2024 43:01
Allie Yoder, the Texan event planner with a knack for infusing southwestern charm into every celebration, swings by the Flower Files to share her evolution from birthday party maestro to hospitality management guru. Recapturing the magic of our childhood softball days, she dishes on her career blossoming post-Alabama University and her love for the luxury that venues like the Four Seasons bring to...
Ep 19 - The Essence of Hospitality: Crafting Memories with Hannah Warsh at Hyatt Place 23.04.2024 38:36
Embark on a captivating exploration of hospitality's heart with Hannah Warsh of the Hyatt in Ken Island, a beacon of event coordination. From her humble beginnings at Hyatt Place Dewey Beach's front desk to her rise as the director of sales and marketing, Hannah's story is not just a career chronicle but a testament to the enchanting allure of select service hotels. Our exchange unv...
Ep 18 - Dressing Dreams and the Art of Bridal Fashion 16.04.2024 33:54
Stitching together memories of prom with threads of today's bridal fashion, we're elated to have Mackenzie from Mia Rose Bridal join us, sharing her heartfelt journey from healthcare to haute couture. As I reminisce about finding that perfect prom dress from Mackenzie's boutique, we celebrate Mia Rose Bridal's third anniversary, now a sanctum of wedding gown splendor. Mackenzie...
Ep 17 - Enhancing Ambiance: Creative Ways to Use Candles 09.04.2024 19:24
Ever wondered how the soft flicker of a candle could transform an event from simple to spectacular? That's exactly what we're unpacking today as we navigate through the enchanting world of candles in event planning. We delve into the allure of different candle types, from the regal taper candles that bring a room to life with their stately elegance, to the trendy floating candles that ad...
Ep 16 - Tales from the Tidewater Inn 02.04.2024 11:13
Ever find yourself biting your tongue at the glossy perfection of social media event showcases? Well, not on my watch. Settle in as I, your seasoned florist confidante, whisk you away to the charming Tidewater Inn for a wedding that's as real as it gets. No filters, just raw behind-the-velvet-curtain accounts of a budget-conscious bride who dared to mix faux with fresh. And if the aroma of a...
Ep 15 - Events with Greenery: Garden Dreams to Lush Scenes 26.03.2024 36:33
Get ready to nurture your knowledge on transforming ordinary spaces into botanical banquets! We're peeling back the petals of greenery installations to reveal how you can avoid the dreaded 'sad hula hoop' of event design and instead elevate your next wedding or celebration with lush, verdant touches. From the practicality of logistics and expenses to the aesthetic triumphs of statem...
Ep 14 - Unleash Your Creativity: Designing Cakes with Edible Flowers 19.03.2024 39:20
Picture commanding a research vessel, then swapping the helm for a spatula to whip up masterful cake creations. That's the life of Abby, our guest on the show, whose metamorphosis from Merchant Marine to cake artist extraordinaire reveals that it's never too late to chart a new course. We explore Abby's fascinating journey, where she shares her evolution from childhood wall painter...
Ep 13 - Your Wedding Color Scheme: How to Pick Flowers by the Season 12.03.2024 41:31
Ever wondered how to capture the essence of each season in your wedding florals? This episode is a treasure trove of inspiration, guiding you through the vibrant tapestry of seasonal wedding flowers. From the delicate daffodils of spring to the rich textures of autumn's bounty, we reveal how the right flowers at the right time can elevate your celebration to an art form. We take you on a stro...
Ep 12 - Content Creation: Instagram vs. Reality - Styled Shoots 05.03.2024 46:16
They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare...
Ep 11 - From Insects to Hurricanes: The Climate Change Chronicles in Agriculture 27.02.2024 36:36
Promised is a trail of fascinating insights that takes you through the eccentricities of nature and farming. Prepare to be mesmerized as we delve into the surreal world of changing flower cycles due to global warming, and the unexpected increase in insects brought about by a mild winter. We even have a thrilling tale to share about a European hornet that ended up in a car on its way to a wedding. ...
Ep 10 - The Art of Weaving SEO and Web Design with CJ Price 20.02.2024 40:47
When life handed CJ Price lemons in the form of a global pandemic, she didn't just make lemonade—she built a digital empire. Join us as the SEO and web design maven takes us on her personal odyssey from event rentals to digital strategy, while also juggling the roles of entrepreneur and mother to two children on the autism spectrum. CJ's heartfelt narrative promises a blend of profession...
Ep 9 - Whispers in the Petals: Tracing Valentine's Traditions from Roman Roots to Romantic Roses 13.02.2024 37:29
Discover the secret messages hidden within petals as Amber and I trace Valentine's Day back to its raucous Roman roots and reveal how the language of flowers whispered unspoken desires during the Victorian era. Roses may be the reigning monarchs of February 14th, but we debate whether their thorny embrace is truly the epitome of romance or just a masterstroke of marketing. Stroll with us thro...
Ep 8 - Behind the Blooms: Unraveling the Floral Industry 06.02.2024 1:03:39
Have you ever imagined the hustle and heart behind the bouquet you hold on your big day or the centerpieces that catch your eye at a lavish party? Join us as we unravel this world with our special guest, Coleen, a seasoned florist who walked the path from bridesmaid to floral industry maven. Brace yourself for a journey where we tackle the early struggles in the flower industry, the climb to succe...
Ep 7 - So we Planted Some Flowers; Now what? 30.01.2024 37:30
Ever wondered how a seed transforms into a work of art in a vase on your kitchen table? Join us at Wildly Native Flower Farm, where we peel back the petals of the floral industry, from our sustainable seed-to-dried-bloom cycle to the whimsy of wedding bouquets. This episode is a vibrant tapestry of stories and strategies, showing how we blend the raw beauty of nature with the grit required to run...
Ep 6 - Flower Farmer Reality 23.01.2024 31:42
Ever wondered if flower farming is just about frolicking in fields of endless blooms? Think again! This week on The Flower Files, we're pulling back the green curtain with Liza, Lizzie, and Amber to reveal the true grit behind the beauty of flower farming. Embark on a journey through the soil and thorns as we navigate the rewarding complexities of our daily grind, from the meticulous planning...
Ep 5 - Field to Photo: Getting from Point A to Point B with Flowers 16.01.2024 42:59
Imagine waking to the dew-kissed dawn on a farm, the air rich with the scent of blooming flowers, and a day filled with the promise of crafting nature's beauty into art. That's our life here where the vibrant worlds of farming and floristry collide. We're peeling back the curtain on the organized chaos of running a family business where every sunrise brings a delicate balance of toi...
Ep 4 - Kenly's Chronicles: What We're Growing Now 09.01.2024 36:12
Ever wondered about the hard work that goes into those blooming Instagrammable flowers? This episode of the Flower Files is your ticket to the world of flower farming, where we are joined by our special guest and seed expert, Kenly. She takes us through her journey of turning a pandemic situation into an opportunity, as she got started on the farm amidst COVID-19. Kenly shares the ins and outs of...
Ep 3 - Cultivating Passions: The Art and Earth of Flower Farming with Liza from Wildly Native 06.01.2024 44:03
Embrace the earthy fragrance of our blooming conversation with Liza, the horticultural heart behind Wildly Native. This episode promises a rich harvest of insights into the complexities of flower farming, debunking the idea that it's just a bed of roses. Liza's team opens up about the structured chaos of nurturing diverse blooms for bridal bouquets, battling the whims of weather and pest...
Ep 1 - Navigating Event Planning: Insights from Carlos Lopez 02.01.2024 45:56
Discover the extraordinary journey of Carlos Lopez, the self-made entrepreneur whose story is as captivating as it is inspiring. From his humble beginnings as a dishwasher to the proud proprietor of the charming Sherman Inn, Carlos's story isn’t just about achieving success, but it's about the resilience of the human spirit. Brace yourself to be moved by the tale of a man who transformed...
Ep 2 - Sprouting Social Media: The Journey of a Flower Farmer 02.01.2024 13:29
Ever thought about the magic hidden in a tiny seed? How it blooms into a beautiful flower and, sometimes, even becomes edible? Join us on a captivating journey as we unravel the realities of being flower farmers and florists. As Wildly Native, we started with a thousand seeds and have grown into a flourishing garden with thousands of varieties. Listen to our growth story, how we clear misconceptio...
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