Liza Goetz
The Flower Files: The Wildly Native Podcast
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’...
Author
Liza Goetz
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Ep 97 - Wedding Trends For 2026 - What Are We Seeing? 20.01.2026 28:00
Wedding flowers are shedding the script and growing wild again. Think whites with nuance, stems that curve instead of behave, blooms chosen for season, heat, light, and how a room actually moves. From peony look-alikes that keep the feeling alive to ceremony flowers that wander into the reception and then out into the community, this is farm-to-aisle design rooted in intention, texture, and timing...
Ep 96 - Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip) 13.01.2026 37:38
Seed catalogs make it too easy to fall for every pretty bloom. We zoom out and show you how to choose cut flowers that truly fit your space, season, and goals—so your garden gives you usable stems, steady color, and fewer disappointments. Joined by Kenley, we break down vase behavior (hello, “dirty” stems), conditioning tricks for sappy flowers, and why some favorites are stunning in the field but...
Ep 95 - How Do I Set Goals For My Garden 06.01.2026 12:37
If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. Ready to grow with intention instead of impulse? Tap play, then grab our Garden Guide from the link in your app or at Wild...
Ep 94 - How to Make Changes as a Flower Farm 31.12.2025 22:51
The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting j...
Ep 93 - Our Year In Bloom - Spotify does it, why shouldn't we? 23.12.2025 10:22
Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention e...
Ep 92 - Wed Society Unveiling Night - What it was Like To Be There for the First One! 17.12.2025 16:45
A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm as Wed Society unveiled their first look book in the Delaware-Eastern Shore area that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo...
Ep 91 - Inside The World’s Most Precious Spice: Growing, Harvesting, And Using Saffron 09.12.2025 33:06
A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. I...
Ep 90 - A Simple Money System Discussion with the Budget Besties Team! 02.12.2025 36:11
Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like...
Ep 89 - Building Lush, Natural Holiday Wreaths 25.11.2025 37:31
Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season. Whether you’re crafting solo, hosting a wreath party, or selling at a market, this guide helps you design pieces that...
Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down 18.11.2025 36:25
Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat. If...
Ep 87 - Wed Society's Look Book - Print Isn’t Dead—It’s Your Wedding Superpower 11.11.2025 35:54
Planning a wedding shouldn’t feel like wrestling a never-ending feed. We sat down with Wed Society Delaware to unpack how a curated, human-first platform helps couples cut through the noise, discover trusted local vendors, and fall back in love with the process. From the farmer’s field to the florist’s bench to a photographer’s lens, this conversation celebrates the people who make celebrations si...
Ep 86 - All About Elderberries - A Talk with Heartland Elderberry Farms 04.11.2025 45:39
Sick of watered-down wellness and candy masquerading as care? We sit down with elderberry farmer Russell Carter to unpack the farm-to-bottle truth behind one of the most hyped immune boosters and why fresh-pressed juice changes everything. You’ll leave with a smarter shopping checklist—flip the label, watch for added water and fillers, and favor same-day pressed juice when you can. Want to go deep...
Ep 85 - Funeral Flowers: Meaning, Memories, and Modern Traditions 28.10.2025 43:59
Grief doesn’t come with a manual, but flowers come close to a language. We open the studio door on how funeral and memorial flowers actually work—what families ask for, what those designs mean, and how small choices can turn a service into a tribute that feels true. From casket sprays and easel arrangements to personalized scenes built with antlers, feathers, boots, or fishing lures, we explore th...
Ep 84 - Why Eucalyptus Wins: History, Growing Tips, And Design Uses 23.10.2025 22:12
The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap tha...
Ep 83 - From Farmer's Market to Amazon: Scaling Your Floral Brand 14.10.2025 46:32
What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace. Ready to transform your flower business? Start by examining your own purchasing patterns and creating a "most list" of product ideas. R...
Ep 82 - Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms? 07.10.2025 20:18
What if your next chapter starts with a handful of seeds and a sunny corner of the yard? We walk through the surprisingly simple path from backyard blooms to a real, family-powered side hustle—no acres, no greenhouse, and no debt spiral required. You’ll hear how quick-win crops like zinnias, sunflowers, cosmos, and marigolds can deliver early confidence and steady sales, why kid-friendly tasks tur...
Ep 81 - The Breaking Point: When Success Costs Too Much 30.09.2025 37:31
What happens when your passion project grows beyond what you ever imagined – and starts suffocating you? Lindsay Krick never set out to be a business owner. She just loved indoor cycling and noticed Delaware needed more of it. So she started trucking bikes to parking lots, wineries, and breweries for pop-up classes. Within months, those weekend events had transformed into a brick-and-mortar studio...
Ep 80 - Flowers, Farms, and Female Cycles: Nature's Perfect Rhythms 23.09.2025 43:48
Your menstrual cycle isn't just a biological function—it's a blueprint for maximizing your productivity, health, and wellbeing. This eye-opening conversation with Alyx, co-founder of The Agenda app, reveals how tracking your cycle can transform every aspect of your life. Ready to transform your relationship with your cycle? Visit theagendaperiod.com to learn more about cyclical living an...
Ep 79 - When Flowers Become Medicine: A Gardener's Mental Health Journey 16.09.2025 22:12
Have you ever noticed how your shoulders relax and your breath deepens when you step into a garden? There's something profound happening in that moment—something that goes far beyond pretty flowers and vegetable harvests. Whether you have acres of land or just a pot of basil on your windowsill, your garden can become sacred ground for mental wellness. Every time we dig, water, prune or harves...
Ep 78 - Preserving Your Flowers In Resin - Chatting with Andrea Cole About How to Preserve Your Bouquet 09.09.2025 35:16
What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkable flower preservation artistry. In this captivating conversation, Andrea reveals how a Valentine's bouquet and the discovery of her husband's grandmother's pressed flower hobby sparked...
Ep 77 - Ghosted, Rejected, and Undervalued: Why Potential Clients Walk Away 26.08.2025 37:32
Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep into why couples don't book with flower vendors—and why that might actually be the best thing for your business and mental health. Listen in, share with a fellow flower friend, and remember: you...
Ep 76 - The Power of Reviews: Growing Your Business Through Social Proof 19.08.2025 26:40
Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews matter so much, especially for emotionally-driven businesses like floristry and farming where connection and beauty are everything. Ready to put these insights into action? We challenge you to r...
Ep 75 - Talking About Orchids With the Largest Wholesale Supplier in the US! 12.08.2025 34:40
Ever wonder how those stunning orchids end up in your local grocery store? This eye-opening conversation with Toine Overgaag, president of Westerlay Orchids, reveals the fascinating journey from Dutch immigrant orchid growers to building one of America's largest sustainable greenhouse operations. Whether you're a backyard grower with a single orchid on your windowsill or building your ow...
Ep 74 - Confessions of Accidental Plant Killers 05.08.2025 41:52
Ever caught yourself apologizing to a withering houseplant? You're not alone. The myth of the "black thumb" has discouraged countless would-be plant parents from bringing green life into their homes. But here's the liberating truth we unpack in this episode: nobody is born with a universal talent (or lack thereof) for growing plants. Whether you're hesitantly considering y...
Ep 73 - Flower Farmers: It's a Real Job 29.07.2025 30:24
The muddy, exhausting, and deeply rewarding reality of flower farming doesn't match the idyllic images you see on social media. When you picture flower farmers, you probably imagine whimsical figures floating through fields in flowy dresses, effortlessly gathering perfect blooms. But as Kenley and Lizzie of Wildly Native Flower Farm reveal, the truth involves 5:30 AM starts, battles with inti...
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