The Floral CEO

Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-changer for Ace's floral career, allowing him to co...

Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you maintain a steady presence without the stress. Disc...

Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and mot...

Automate Your Floral Business: Tips to Save Time & Reduce Stress In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calendly, managing social media with scheduling too...

In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking has been the cornerstone of her success. This episod...

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing...

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing...

Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you. Episode Highlights Why Pricing Transparency Matters : Discover the importance of being upfront with your pricing and...

Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral business. They dive into valuable insights on finding a n...

Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable content, let's dive into the ways you can make Inst...

Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business that truly reflect your authentic self. Key Takeawa...

Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral business and operating it out of your home. Whether you're just starting your floral journey or looking to optimize your home-based studio, this episode is packed with valuable insights. Episode Highlights: Benefits of a Home-Based Floral Studio: Prox...

Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's not just about financial wealth. Discover how living in your purpose, investing in your passions, and surrounding yourself with the right people can make you the richest person you know. Key Topics Covered: Defining True Richness: Jen shares her perspe...

Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determine if your floral business is thriving by using a scorecard. Episode Highlights: Introduction to Scorecards [00:00:02] Jen introduces the concept of a scorecard and its importance in tracking business metrics. Understanding that progress needs measur...

Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to floristry, the creation of her successful silk flower...

In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in to learn valuable lessons and strategies for hand...

Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essentials of bridal consultations, pricing, contract man...

Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insights. Episode Highlights: Solid Relationships with...

Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigating the floral industry, managing client relati...

Welcome to this week's minisode of the Floral Hustle Podcast! In this empowering episode, host Jen dives into a topic many florists face but rarely discuss openly: anxiety. Discover how to manage anxiety effectively and thrive both in your floral business and personal life. Jen shares personal stories and practical strategies to help you shift your mindset, take control of your reactions, and prio...

Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding proje...

Episode Highlights: Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses. ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets. Practical Uses of ChatGPT in a Floral Business: Using ChatGPT for writing Instagram captions, clien...

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnership...

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just s...

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly. Key Hi...