The Floral CEO

On this week’s episode, we’re talking about something so many business owners, moms, and creatives feel deep in their bones: the pressure to do it all. People ask all the time, “How do you do everything?” And the honest answer? You don’t. In this episode, I’m sharing a more vulnerable look at what it actually feels like to juggle business, motherhood, relationships, personal goals, home life, and...

In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online. If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something...

Flower friends — this one is different. Today we’re diving into something deeper than business strategy… Because the truth is — a lot of business problems are actually life problems in disguise. If you’ve ever: held something in instead of saying it replayed a situation over and over in your head felt frustrated, hurt, or misunderstood avoided a conversation because it felt uncomfortable This epis...

Are you actually putting in the real work in your business… or are you just staying busy? In this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business. Because here’s the truth: busy does not equal productive and productive does not always equal profitable...

Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP. This is not fluffy advice. It’s a practical, sales-focused plan for florists who need momentum now. From following up with warm leads to reaching back out to planners, posting your availability, and even using your personal social media more strategically, th...

Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narratives everywhere). AI is a tool, an assistant that can give you back your most valuable currency: TIME. And if you're drowning in admin work, spending 45 minutes writing one Instagram caption, or reinventing the wheel with every single email? AI can help...

If you’ve ever scrolled Instagram and thought, “How are they so confident showing up like that?” — this episode is for you. Because here’s the truth: 👉 If people don’t know you, they won’t book you. Today we’re talking about what it really means to be the face of your business —and why hiding behind your work is costing you clients, confidence, and money. 💡 What You’ll Learn: Why posting only fl...

Let's talk about branding – but not the fluffy Pinterest version. Forget logos, fonts, and color palettes for a second (even though we love those things). Your brand is the feeling people get when they interact with your business. It's the experience, the expectation, the identity they associate with YOU. And if you're trying to attract better clients, bigger budgets, and create work that actually...

One of the questions Jen hears often from florists is: "How do you come up with creative ideas?" Whether you're designing a wedding, a styled shoot, or a workshop experience, creativity doesn't just magically appear. It’s something you actively cultivate. In this episode, Jen shares the tools and strategies she uses to develop creative event concepts—from saving inspiration to using AI to build id...

If you’re marketing yourself as “affordable” or “budget friendly,” you may be unintentionally sabotaging your business. In this episode, Jen breaks down why positioning yourself as the cheapest option will keep you stuck working harder for less money—and what to do instead if you want to attract higher-end floral clients. Because premium clients aren’t looking for the cheapest florist. They’re loo...

Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message. In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want. Because if your brand looks like a $2,000 florist, it’s going to be very h...

How to Attract Higher-End Floral Clients (Without Lowering Your Prices) If you’re marketing yourself as “affordable” or “budget-friendly,” you may be unintentionally sabotaging your ability to build a profitable floral business. In this episode, Jen breaks down the mindset shifts and strategic decisions that help florists attract higher-budget clients — without changing who they are creatively. Be...

Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice? In this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling. Because here’s the truth: If you want to pay yourself $100K as a florist… You need to know ho...

You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons florists struggle to make money (even with “good” revenue), and the practical shifts that turn a busy floral business into a profitable one. We’re talking pricing for profit, plugging the holes in your boat, tracking the numbers that matter, and building a b...

Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of  really like  the costs, not only  from a, you know.  Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magica...

Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life. If you’ve ever felt awkward charging what you’re worth, told y...

Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business. If you’re tired of white-knuckling holidays and hoping “next year will be better,” this...

Feeling overwhelmed, stretched thin, and still wanting your floral business to grow? You’re not broken—you’re human. In this minisode, Jen breaks down 10 simple, doable actions to help you regain momentum in your business even when life feels heavy. This episode is all about compassionate strategy: tiny steps, CEO-level thinking, and getting out of freeze mode without burning yourself out. You’ll...

🎧 SEO & Website Metrics for Florists (Simple Breakdown) Hey flower friends!  I get genuinely excited when I see that lightbulb moment go off for someone in business—when things finally start to click. So today, I want to break down SEO and website performance in a really simple, practical way. There’s so much noise around websites, SEO, and analytics. Let’s cut through it and focus on what ac...

How to Grow Your Floral Business Revenue (Without Guessing or Burning Out) Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity . In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings. After a full m...

In this minisode, Jen breaks down the 10 habits she consistently sees in florists who are thriving —financially, creatively, and mentally. Inspired by Atomic Habits and grounded in real coaching conversations with florists at every stage, this episode isn’t about doing more. It’s about doing the right things consistently. If you’ve ever wondered why some florists seem calm, confident, booked, and...

Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed. But the truth is this: you already have a brand. And if you don’t intentionally shape it, your clients will shape it for you. In this episode, Jen breaks down what a brand actually is (and what it isn’t), why your behavior matters more than polish, and ho...

If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for you. Jen shares her go-to installation workflow (including why she builds 90% in the studio ) plus the exact tools that make installs faster, safer, and way more confident. In This Episode, We Cover: Why building most of your install...

Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no ? In this episode, Jen breaks down what happened after she received three client no’s in a row , how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings). This is a must-listen for wedding florist...

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO , this minisode is for you. In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability. These aren’t fluffy goals. They’re CEO-level goals that help you s...