The Flooring Business Podcast

You will see why Floorzap is the best tool to run your Flooring Business with.  Chris Friest tells you as a store owner and as a rep for Floorzap how he used it to close more sales and protect his margins.  This is a no bs interview to see if Floorzap is the right tool for your Flooring Business.  🔥 Would you like to discuss what's going on in your Flooring Business?  Click the link below to...

Matt and I take a deep dive in his Installer Performance Program. How do you convince Installers to go from Sub Contractor to In House Employees? How do you convince them the pay will be better? How do you get Peak Performance from your installers? What are the advantages of In-House vs Subs? I asked him a lot of Challenging Questions. There were no softballs thrown here. I wanted to know for real...

Rachel created Cervos Kitchen Academy to help Flooring Dealers learn how to measure and sell Kitchen Remodels. This is a new venture for her, but it is very much needed in the Kitchen & Bath industry. The conversation was a mix of how she got started, what she is building for you, and a little coaching on how she should position her service. I’m excited to see what Rachel will do.  

Daniel from Flooring Pros Marketing and I discuss what you should really budget for marketing, why so many agencies fail at getting results, and what you can do to improve your results whether or not you hire Daniel.

 I love this guy. I’ve been working with Adrian for over a year now and he is growing an amazing business. His prices have nearly doubled and his closing rate his well over 70% now. Adrian was our first experiment with selling showers as a package deal and he knocked it out of the park. “You are so much more professional than the others” Customer’s quote after get 4 estimates. She went with Brevar...

In this episode Matt Garcia and I discuss the differences in hiring a sub contractor vs having your own In House Guys.  What's the difference in pay?  What's the difference in performance?  What's the difference in managing them?  How do you hire an in-house guy.  What size business should you have before deciding to hire an In-house guy.  Should you only hire in house if you specia...

Your Web Company is not doing their job. Why?  Is it because they sold you things you don't need?  Are they charging you too much money?  You aren't getting the leads you expected, right?  It's not the solution you were looking for is it?  None of these guys are bad people or looking to rip you off. The biggest problem with most web companies is they don't charge you enough. Th...

Matt Garcia and I go head to head in the battle of wits when it comes to Installers vs Flooring Dealers. We discuss who is responsible for increasing their pay. Is there really a problem in the industry? If so do we look to the industry to solve this problem or is it up to us as individuals?  It was a lively debate. 

How do we change the relationship between Installers and Flooring Dealers?  Is this an Industry problem?  Should Installers be paid more money?  What are installers really looking for?  What's fair?  Who's responsible for increasing installers pay and lifestyle?  Let's tackle these challenges and debate what's the real problem. 

A good fiery debate in which Roland was "so rude to me", according to his wife. LOL  Actually he was great and it was a good healthy discussion about what installers want and how Flooring Dealers can make improvements to their business model. 

If you are installer and you are ready to begin a retail business, or you have in the last couple of years, this Episode is for you.  You will discover, How to hire and trust people even though you can do a better job quicker.  Who should you hire first.  What you should be charging from a retail perspective.  The difference between a Markup and Margin, and why it's important you understand. ...

This was a fascinating conversation about why there are so many moisture issues and how easy it is to solve that problem.  A little scientific and geeky, but there is no reason to ever have a flooring failure if you understand what to do and how to do it. 

Wow! Some Amazing advice, tips and tricks to getting Commercial clients for your flooring store. Jason shared some of his best secrets for growing the Commercial arm  of McCroie, a Carpet One store that's been around for more than 60 years.  He shared the best strategy I've heard for selling retail using financing.  We talked about what you would or should do, as a start up, to get over...

What's it like to be a SoloPrenuer? What's it like to be a true craftsman? An Artists?  What would it be like to create your own rules? Choose your own jobs? Charge what your worth? Go by your own schedule?  Ken built a truly unique business for himself as well as a lifestyle very few have but many would love to learn. 

If you know her you love her. Everyone enjoys Rachel and all she has to offer the Flooring Industry.  We had a great conversation about her role as a Sales Manager while she continues to sell at a high level.  How does she handle her role as a leader?  How are they so busy every single Saturday with 15 to 20 leads coming through the door?  We discussed many aspects of the Flooring Industry that wi...

Cesar is one of the rising stars of the Flooring industry. He's a young guy who started his business and has rapidly grown Jay's Flooring.  He went from struggling to get suppliers to them beating down his door and wanting a piece of the action.  Cesar is always looking for ways to grow his business. He talks to everyone, he listens, and he takes action.  This was a great interview where...

Are we going to argue or are we going to work together to grow your business?  One of the greatest relationships you have is with your supplier. They can be a fantastic partner or it can be a nightmare.  "I don't pay for displays"  "I deserve better pricing"  "Why doesn't my rep come around more often"  "I'm not kissing their ass"  Tess and I...

The Great Debate! Can someone be successful selling flooring without being an expert? Can you ethically and honestly outsell the expert?  Does the guy with 20 years experience in the industry do a better job selling?  We discuss why you don't need that much experience, and I explained to Benny why I could out sell him in his own company. 

"Your like the female version of me." A woman of my own heart, lol. We speak the same language as we try to influence Flooring Dealers the opportunities they have to raise their prices.  "If you raised your prices by 10% you would have to lose 30% of your business just to break even."  We will go over many ways on how to raise your prices, why you should raise your prices, and...

Matt Garcia and I had a great conversation about the benefits of doing a proper site evaluation.  When is it necessary> Who should do it?  Should it be done every time?  What are the benefits ?  We will discuss how to make your installers job easier and more enjoyable which results in a better customer experience. 

Flooring Sales Pros can learn a lot from this one technique that Chris shares in this episode of The Flooring Business Podcast.  Chris wants a certain type of job and she is great at closing that job at the rate she wishes to command. She loves the cool challenging projects that require a little more skill. She gets excited to do the project and more important she gets excited for the customer and...

Matt Garcia has an installation background and he is now running a retail business. He has great insight on how to treat installers and how he can help build better relationships between Installers and Retailers.  It's not just about paying more money.  I really feel as if the quality of an installers life is his responsibility.  But it's the Retailers opportunity to teach the installer...

Want to grow a successful Flooring Business? You need to listen to this interview where we talk about what it takes to be a successful Entrepreneur in 2022.  It's so academic.  Brian sets the goals and figures out what he needs to do to reach those goals.  The fact is anyone can succeed in the Flooring Industry if you have the want and the will, the burning desire to be successful.  Learn fro...

Chris Friest of The Floor Doctors has always been one of my favorite Flooring Dealers because of his creativity and genius in creating original clever marketing content.  They aren't afraid of having fun and standing out.  The most important thing in marketing is to get noticed. No matter how good your special, offer, service, guarantees, etc are, unless you stand out from the crowd you don&a...

This is always a very interesting topic. Everyone Flooring Business Person should prepare their business for sale. Now you can decide to keep the business but if it's prepared for sale it is Profitable, Well Run, Doesn't require you to be there, and operates in case you get sick or you are on vacation.  We talk about how to value your business.  Who might buy your business.  How you shou...