The Flatbed Podcast

#1 of Undercover Bosses, where we introduce you to some of the most influential people in the industry, that you might not even know.  You know the name, now you get to meet the people! Eddie Priefert and his family are quietly making huge impacts in the Western industry through their work in the steel business. Yes, they’re farm and ranch, but the plant is nothing short of a magical state-of-the-...

We probably all know the name Resistol, and most of us have heard the name Ricky Bolin. But this podcast goes way beyond the surface reputation and we get to meet the man who’s a contender for “world’s most interesting man in a cowboy hat”…NFR bull rider to the president and GM at Resistol hats. Hilarious and truly fascinating man and podcast, can’t wait for you to hear it!

Truly one of the most elusive people in our industry, Billie and Ken Bray own and run Equibrand which is the mothership for brands like Classic Equine, Classic Ropes, Cashel, Martin Saddlery, and Rattler ropes. One of my personal favorites in our industry, and a fantastic backstory of her life from a ranching family in Montana to running one of the most influential businesses in our sport you’re g...

There are people in this world who just seem to be successful at everything they touch, and that is Mike White to a T. From PRCA world champion bull rider, to PBR superstar, to the Mike White Pasture Roping, and now killing with his wife Hannah in the team roping world. This episode is also a MASTER CLASS on the relationship between endorsers and endorsees. Such a great episode; I know you’re goin...

One of the coolest behaving-the-scenes people and stories we have come across this year. Cole Williams with Williams Cattle Crew is making industry moves in one of the most unexpected ways.  When we met him in Tennessee we knew immediately it was a story worth telling.   We love stories from people with dirt on their boots, and Cole Williams is our kind of people.  

Truly truly one of the good guys in our sport, he and Samantha dropped by to discuss the challenges he’s faced since injury, and the road they’re taking forward from here. 

The wizard behind the “Oz” that is Cinch Jeans. A brilliant and super personable figure in one of our sport's most recognizable brands 

Truly a brilliant addition to the western world and we are all so lucky to have him in our corner as an industry. Bryan Edwardson has a background in agricultural commodities, and now he is at the helm of a feed company who is reintroduced us to one of our original core feeds…Beet Pulp. Unbeetable Feeds is driving down feed costs, increasing feed efficiency, building healthier horses and saving us...

The company that is changing the way we think about lighting, from her background in lighting offshore oil wells, to her stint as a Michelin star chef she’s now building lights that can bring visibility to any corner of our properties 

A lady who needs zero introduction, she’s changing the entire game for selling horses and she’s showing no signs of slowing down any time soon

Matt Cohen changed the way we think of storytelling in Professional Rodeo…hands down the most talented, and at times most controversial photographer our sport has ever seen. Now, years after a monumental showdown with the PRCA he shared top to bottom the story of his life. From his epic rise to the top of our game and life in the spotlight, to his life now life since leaving it. Truly one of the m...

When we say she needs no introduction it couldn’t be more true. 

Quietly one of the handiest horse trainers, cattlemen, and ranch rodeo contestants in our sport. A man of few words who’s also truly a great hang and a good podcast guest!

This is the bonus episode for Slick Robinson Quietly one of the handiest horse trainers, cattlemen, and ranch rodeo contestants in our sport. A man of few words who’s also truly a great hang and a good podcast guest!

This is the bonus episode for Jordan Allyn One of the good guys, and in my opinion a pretty under celebrated talent in the team roping horse training world. He’s spent time under programs like Jason Hershbeger, the Adams family, and Jd Yates. And now he’s the captain of his own ship. 

One of the good guys, and in my opinion a pretty under celebrated talent in the team roping horse training world. He’s spent time under programs like Jason Hershbeger, the Adams family, and Jd Yates. And now he’s the captain of his own ship. 

This is the Bonus Episode from David Sharp An up-and-comer in the world of training team roping horses, and a guy who has found a really cool niche being willing to go start to finish with them. Not opposed to riding two-year-olds, and a very solid guy

An up-and-comer in the world of training team roping horses, and a guy who has found a really cool niche being willing to go start to finish with them. Not opposed to riding two-year-olds, and is a very solid guy.

Episode 3 from our “podcast from the Cabin” The brain behind the social media accounts for brands like classic equine, classic ropes, and Martin Saddlery, and hands out the biggest fun haver in the  Western industry!! And the resident of said “Cabin”

Episode 2 of our “Podcasts from the Cabin” This will not be like most flatbed episodes you will hear, a little edgy, far more chaotic, and a super fun hangout with one of the most interesting talents in all of PRCA today. Everything from horses, to Jade Corkill Day (December 19th in Fallon Nevada.) listener beware, but a GREAT time.  

Episode 1 of our “podcast from the cabin”…be warned, if you’re easily offended please know this is the episode to skip Garret (2x PRCA announcer of the year) and fellow Rodeo announcer Garrison are making their mark in the rodeo world with their own unique perspective and voice. Great guys, and completely uncensored. 

One of the names we all heard, but a quiet guy who has found a home between Wickenburg and Utah. From his life growing up in Oklahoma to his years rodeoing out of Stephenville Texas he’s been a great addition to our little community out here 

We actually get a lot of questions related to the real estate market here in Wickenburg, we decided we would just introduce you to the gal we all use out here and discuss the business as a bonus episode! 

Names we need to get used to saying, these guys are making their marks in the team roping world around Stephenville Texas, with their sites set on the rest of the world.

(Spoiler alert….Jordan completely screwed up the audio!!!!!!!! Sorry to everyone but especially Camish! We are releasing this as a bonus episode as a result of the goof up) The man behind “usware” who’s been an absolute game changer in the media world connected to team roping.