The Five Minute Hustle

This is a Pricing Hustle. If you’ve ever lowered your price mid-conversation or tried to “make it work” for a client — this episode is your reset. Discounting isn’t about money. It’s about how you respond to pressure. In this episode, Terrica breaks down why discounting happens, what it’s actually costing you, and how to lead pricing conversations without compromising your standards. The Shift Ins...

How to Close Without Talking Yourself in Circles If your consults run long… If you walk away thinking, “Why did I keep talking?”… If you fill silence because you don’t want it to feel awkward… This episode is for you. In this Presentation Hustle, Terrica challenges the instinct to over-explain and reveals why clarity — not quantity — drives decisions. Because the moment you start talking in circle...

What to Listen For So You Can Connect Your Services Naturally If your consults feel warm… but inconsistent in conversion… The issue might not be your pricing. It might be your structure. In this Presentation Hustle, Terrica reframes the consult as a diagnostic conversation — not a casual chat. Because conversion doesn’t happen in the pitch. It happens in the clarity. When you listen strategically...

How Your Presentation Removes Friction (or Adds It) This is a Presentation Hustle. Sometimes your offer isn’t the problem— how you present it is. If your link in bio is a buffet, your services page reads like a menu with no “chef’s special,” and your CTAs all say “Learn more,” you’re adding friction right at the moment your client is trying to move closer. In this episode of The Five Minute Hustle...

Why Your First Impression Is Doing More Talking Than You Are This is a Presentation Hustle. Your brand has a “front door”: your Instagram bio, website hero, email signature, pinned post—anywhere someone meets you for the first time. If that first impression is vague, cluttered, or all vibes and no clarity, people won’t stick around to figure it out… even if you’re exactly who they need. In this ep...

This is a Pricing Hustle. If your rates haven’t moved much, but your career has, there’s a gap. You’ve: won awards been featured in magazines, blogs, and podcasts invested in courses, conferences, and coaching collaborated on styled shoots spent years building real experience …but your pricing still looks like the version of you from years ago. In this episode of The Five Minute Hustle , Terrica b...

Price Every Move Deliberately And Strategically This is a Pricing Hustle. If your prices still feel a little… made up, you’re not alone. Most service-based CEOs are guessing, copying what they see online, or adjusting their rates based on whoever’s in their inbox that week. No wonder it feels shaky. In this episode of The Five Minute Hustle , Terrica introduces her PEMDAS framework for pricing: Pr...

The 10–10–10 Lens for Confident Positioning This is a Positioning Hustle. A huge part of your positioning isn’t just your branding or your niche—it’s your decisions . Every yes and no teaches your audience, your clients, and your industry how to see you. In this episode of The Five Minute Hustle , Terrica shares the simple 10–10–10 decision lens (plus one powerful bonus question) she uses to move...

Why “I Do Everything” Isn’t a Position This is a Positioning Hustle. If you asked your audience what you’re known for, would they all say the same thing—or would you get five different answers? When people can’t clearly articulate what you do and why it matters, it’s not just a marketing issue. It’s a positioning issue. In this episode of The Five Minute Hustle , Terrica breaks positioning down in...

Busy Isn’t the Same as Productive This is a Process Hustle. In Episode 1, you mapped out your Focus Power Quadrant so you could see what kind of work is really on your plate. In this episode, Terrica zooms in on a single line of that list and reveals why your to-do list might still be lying to you. Feeling busy doesn’t always mean you’re making progress. Big, vague tasks quietly drain your energy...

This is a Process Hustle. If you feel like you’re working hard but not seeing the progress you want, the problem isn’t your drive—it’s that you’re treating every task like it pays your business the same. In the first episode of The Five Minute Hustle , Terrica kicks off the new, more intentional era of the podcast and introduces the Focus Power Quadrant—a simple way to sort every task on your plat...

Five Minute Hustle is a short-form podcast for ambitious wedding pros and creative entrepreneurs who want progress without burnout. In this trailer, Terrica shares what you can expect: focused, five-minute episodes built around the four Ps of growth — Positioning, Process, Pricing, and Presentation. New episodes drop every Tuesday and Thursday. Hit follow so you never miss your next five minutes o...

What giving away your best teaches you in life and business. Special announcement for the future of She Doesn't Even Go Here.

Let's talk about REAL support in this industry. If you've found a great support system-- honey, you are lucky. Everyone always talks about what they want, but never what they are . In this ep, we're going to chat about why this is important and why we need to make it a big deal.   Join the Mailing List: Enlist in the #MiliTerri • Get Advice: Tea Time with Terrica on YouTube

Our industry is so much more than the status quo. We need the space and opportunity to embrace every creative professional in it. We need you. So don’t give up.

How to handle the stress, pressure and overall WTF-ness of  COVID for your event business.  Resources quoted: Shine's Care for COVID Anxiety Toolkit SBA Disaster Assistance   Bookafy   Calendly Drift   Honeybook's COVID Resource Center Flodesk's COVID Webinar  #EVENTSTRONG

Here we are-- the end of the season!  This dip in activity allows us to reflect over the past year and make adjustments and enhancements. What are you going to do with the time "off"? How do you handle the off season with your business? Here are some tips on getting through The Dip.

Okay... that might be a little dramatic, but join me as I have a candid conversation with three wedding pros: Caitlin Lee of Caitlin Lee Photography (@thecaitlinlee), Tamara Gibson of Tamara Gibson Photography (@by_tamaragibson and @weekenedwithaview) and Paula Fields of Paula Fields Makeup Artistry as we spill a little tea on what drives them nuts on working with other vendors and how we can all...

Ready to expand but have no idea how, or even IF, to start?  Do the practicalities and legalities of building a team for your brand make your teeth itch?  Let's talk it out with these great tips and stories to get you in a good place.  

This industry is hard.   From impostor syndrome to comparison paralysis, there is enough to make you doubt everything you've ever done-- even if your accomplishments stare you in your face.  There will be several times where you feel overlooked and not good enough.  All of that is a lie!  Here's a heart to heart to get you through the tough times like the Boss you are. 

Snitches get stitches, but Sneetches make you rich. Tune in to learn how to boost your sales, courtesy of Dr. Seuss!

Jay Z said it, not me. But it’s true: your brand isn’t matching up with what you’re saying. Let’s fix that.

Your clients aren't trusting you for a reason. Then why are they coming to you, right? Dropping major gems on why you're being hired as skilled labor and not your creative genius.

Take care of yourself!

A brief answer to the question I’m constantly asked.