The Fitness Marketing Agency Podcast

In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sa...

In this episode, we're joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes...

In today's episode, we're joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interes...

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the m...

On today's podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved a...

In today's episode, we're back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We...

In today's episode, we're joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains...

In this episode, we're joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sa...

In this episode, we're joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he's implemented in his gym, allowing kids and teenagers to sta...

In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call Close method and how to structure your calls. Fin...

In today's episode, we're joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom's journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom's sales process and how he manages his time and delegates his fitness business. F...

In today's episode, we're joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cycles as well as the culture surrounding caffeine a...

In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent's past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and outs of his gym and what he did in the 3 years of...

In this episode, we're joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creates a positive energy for himself by doing things t...

In this episode, we're joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness business, looking at topics such as financial transparenc...

In this episode, we're joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as adapting and adopting new systems. Dan gives many use...

In this episode, we're joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help gym owners scale their business. JC joins us to g...

Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share their journey, revealing the lessons, strategies, and...

Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the internal pain and struggles he faced trying to find...

Meet James Bramwell, FMA client since 2021 and a North London gym owner. Join us and James as we discuss the journey of growing a fitness business and the challenges that come with building it from scratch. James has 13 years of experience within the fitness industry  specialising in small-group personal training and excels as a performance coach for other fitness business owners at FBDA. James ta...

Join us and Ben Coomber where we dive deep into the world of fitness entrepreneurship. Ben is a No.1 bestselling author, public speaker, and founder of Awesome Supplements and the BTN Academy. With a remarkable background that includes having a number-one-rated podcast of his own with twenty million downloads, Ben shares a transformative journey fueled by internal pain. Discover the incredible pow...

Meet Nicky Sehgal, owner of Fitness Business Development Academy. Find out how Nicky built and sold his own fitness business and how he now uses his 23 years of experience to help other fitness entrepreneurs succeed. Not enough fitness businesses show profit and Nicky is on a mission to help improve that. He starts by figuring out your goals and purpose and moulding your business around that. This...

In a world where every client counts, Sean McKirdy, the owner of Elevate98, shares invaluable insights into building a successful fitness business. With over 180 recurring monthly clients, Sean unveils exactly how he got there and what he is doing now to take it to the next level. Dive into the nuances of owning a small group training facility that prioritises personalised attention, where four-to...

Meet Dan Moore, a former pro-footballer turned gym owner and FMA client of over 3 years. From selling his car to fund his PT certification to mobile PT sessions to now opening his second facility, Dan shares his journey and invaluable lessons for fitness business owners. Discover Dan's secrets to success: the underrated power of email marketing, the necessity of periodic price raises, and his shif...

Gavin Denning, owner of GWD Performance and FMA client since 2018 shares a wealth of knowledge on the critical elements of building a successful fitness business. Covering everything from making swift decisions to overcoming the fear of debt, he dives into the psychology behind consumer decision-making and business growth. His take on reframing debt as an investment and the importance of pursuing...