The Fitness Business Podcast

Joey Gonzalez is the CEO of Barry's Bootcamp.  Barry's is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement.  In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retai...

In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United State...

How can we use pricing psychology to influence consumer behavior? This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor,  the fitness & wellness industry's leading source for lead generation.  Mike  is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.

The relationship between group fitness and member retention The effect virtual fitness has on the member experience Why its important to go back to basics with our class names and schedules How to use group exercise to optimize retention Amy B Thompson is a national account executive for Les Mills USA, she is experienced  in leading operations, sales, training and programming for her own studio, s...

Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent accomplishment is becoming a franchisor and he is far from an overnight success. Travis had to overcome a decade of incarceration to get to where he is at.

Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City's Original Personal Training Center, in May 1986.  Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry's most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs. 

Zack   Bell  is a wellness professional, coach, and educator.  During this episode Zack shares:  the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

Ryan Holiday  is the bestselling author of  Trust Me, I'm Lying ;  The Obstacle Is the Way ;  Ego Is the Enemy ;  Conspiracy  and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company,  Brass Check , has advised companies such as Google, TASER, and Complex,...

How to turn employees into stakeholders How distributed decision making can transform your fitness business How to measure performance in a business using distributed decision making Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries...

As Brand President for Anytime Fitness, Stacy Anderson steers the world's largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents. Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader select...

Why should a fitness business be on You Tube?  How to set up a You Tube channel?  When loading a video what should we include in the decryption, tags?  How can we help the Search Engine Optimisation of our videos?  Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with on...

Topics discussed in this show: Essential skills that Personal Trainers need to succeed Tips on Time Management for PT's Advice about operating on multiple platforms  Ben   Coomber  is a nutritionist (BSc, CISSN), Coach, speaker and writer.  Ben  has the UK's #1 rated health and fitness podcast on iTunes ' Ben   Coomber  Radio'.  Ben  run's The BTN Academy, an online nutrition education company.  B...

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.  In October 2017, she publish...

In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time. Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, 'Beyond The To-Do List' podcast where he talks with real people who practically implement productivity strategies...

A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown's eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago. During the show, we go behin...

Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President's Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick. During this show we discuss, What will we see on the age...

In this weeks show: The difference between a customer and an advocate How we can help our team understand the importance of customer service How a customer advisory board can help you get great insights on your business The role of technology for customer experience And she shares 3 ways to immediately improve the customer experience in your business Amanda Stevens has dedicated nearly two decades...

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company's sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also work...

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was vot...

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video...

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today's special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his rol...

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video...

Michael Piercy is the owner of  The LAB  in Fairfield, New Jersey. He is the recipient of the  2017 IDEA Personal Trainer of the Year  award and has also been awarded the  2013 TRX FACEUP award for Overall Instructor of the Year . Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organiza...