Zachary Colman

The Fit to Grit Cast

Business EN ↓ 324 episodes

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.  We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

Author

Zachary Colman

Category

Business

Podcast website

creatitive.com

Latest episode

Dec 9, 2025

Where to listen?

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Episodes

Focus on Building a Community, Not Just Chasing Leads 20.02.2025

Send us Fan Mail What happens when you stop chasing leads and start nurturing real connections? Discover the answer as we navigate the delicate balance of personal authenticity and brand evolution. Reflecting on my own journey, I share how aligning my content with my core values transformed my brand from a relentless pursuit of external validation to fostering genuine community connections. By emb...

Are Referrals Still Worth It in Today's Market? 18.02.2025

Send us Fan Mail Discover the secret to building business connections that last. Join us for an engaging conversation on the importance of networking and relationship-building in the photography and branding industries. Tune in as we discuss how attending events, like the Professional Photographers of America convention, can open doors to new opportunities and help you understand client visions fo...

Stand Out Now! Make Your Business Unforgettable 13.02.2025

Send us Fan Mail Picture presenting yourself as a work of art or a luxury brand—how does that impact your perceived value? We promise you'll discover the fascinating synergy between value and personal branding in our latest episode. Through the lens of iconic artworks like the Mona Lisa and luxury brands like Ferrari, we explore the significant role of language and presentation. Whether you&a...

Breaking Free from the Sprint Cycle: Work Smarter, Not Faster 12.02.2025

Send us Fan Mail Unlock the secrets of blending speed and strategy for sustainable business growth. Join me, Zach Coleman, as I engage in a riveting conversation with a partner from Superfit Grow, where we analyze the traps of sprint-oriented goals that numerous businesses under the million-dollar mark often fall into. Through my own journey at Creative and Gym Mart, I unravel the crucial role of...

Elevate Your Business by Embracing Change 11.02.2025

Send us Fan Mail Unlock the secrets to balancing leadership, mental health, and business growth with insights from Zach Colman, an experienced CMO and marketing firm owner. Discover how acknowledging and managing mental health challenges can be a game-changer for scaling your brand. Zach sheds light on the crucial mindset shift required when moving from doing everything yourself to confidently del...

Strategies for Thriving Beyond the Niche 06.02.2025

Send us Fan Mail What if the key to entrepreneurial success wasn't about finding the perfect niche from day one? In this episode, we challenge the conventional wisdom of niching down immediately and explore the untapped potential of embracing failure as a stepping stone to success. Join us as we navigate the treacherous "valley of death" that many entrepreneurs face—a phase where pe...

Is It Time for You to Niche Down? 05.02.2025

Send us Fan Mail Ever faced the "valley of death" on your entrepreneurial journey? This episode of Gym Break Cast promises insights on navigating this crucial phase, where growth demands overcoming daunting challenges. We challenge the conventional advice of niching down too soon, offering a fresh perspective on the importance of risk-taking and embracing the potential for failure. As we...

Marketing, are you doing it right? 04.02.2025

Send us Fan Mail Unlock the secrets of impactful communication and branding as we draw inspiration from industry titans like Alex Hermosi and Grant Cardone. Discover how the power of concise and confident messaging can transform your personal and professional life. Through engaging anecdotes and insights, we explore the art of storytelling, emphasizing the importance of simplicity in resonating wi...

Redefining Marketing with Trust and Expertise 28.01.2025

Send us Fan Mail What if understanding client psychology could transform your content marketing strategy and propel your business forward? This episode unpacks the profound impact of connecting with your audience on a psychological level, all while avoiding the burnout often fostered by hustle culture. Reflecting on personal experiences, we explore the delicate balance between strategic planning a...

Unraveling the Psychology Behind Client Decisions 21.01.2025

Send us Fan Mail What if the secret to business success lies in the short breaks you take during your workout? Join us on Gym Break Cast as we promise to transform your downtime into a treasure trove of visionary ideas. This episode marks the exciting start of a new chapter for us, where we shift our focus toward creating content that resonates deeply with our audience. We pledge to bring more aut...

Is Your Studio in the Perfect Location? 24.12.2024

Send us Fan Mail Are you ready to unlock the secrets of gym marketing success? We've got an expert guest who shares how to choose quality leads over quantity, revealing why cold calling largely flops and how warm marketing strategies can revolutionize your member conversions. Plus, learn why gym location and stellar customer service are non-negotiable, as modern gym-goers crave a community vi...

Should you be worried about AI? w/Jake Chappell 10.12.2024

Send us Fan Mail Imagine a world where AI-generated videos blur the line between what's real and what's fabricated. As we navigate this evolving landscape, I've realized that genuine connections have taken a backseat to superficial metrics in digital marketing. In this episode, I recount my journey of rediscovering the importance of personal and brand values and how meaningful relat...

Harnessing Online Reviews for Fitness Growth w/ Kylie Bergeson 26.11.2024

Send us Fan Mail Discover the secrets behind employee engagement and customer retention in the boutique fitness industry as we bring you a conversation with Kylie Bergeson, EDGE's marketing manager. Kylie reveals how a strong internal culture can serve as a catalyst for unparalleled business growth. Learn about the pivotal role employees play in crafting unique customer experiences, especiall...

Empowering Wellness Professionals w/ Kathleen Ferguson (Coach360) 12.11.2024

Send us Fan Mail Kathleen Ferguson shares her inspiring journey from the corporate world to becoming a transformative leader in the health, fitness, and wellness industry. Motivated by a personal tragedy, Kathleen left her corporate career to help others avoid chronic diseases and lead healthier lives, ultimately founding Coach360. Her story is a testament to how personal pain can fuel passion and...

Navigating the Future of Gym Management 22.10.2024

Send us Fan Mail What if you could revolutionize your gym's success using AI and community-building strategies? Join us on the Gym Break Podcast as we chat with Kyle Anderson from FitPath Consulting, a fitness industry veteran with over 22 years of experience. Kyle shares his journey from a personal trainer to a trusted consultant, offering insights into the educational gaps in gym management...

Organic Growth Tactics for Gyms Pushing Beyond Ads w/Drew Saenz 08.10.2024

Send us Fan Mail In this video, we dive into effective growth strategies for gyms, emphasizing the importance of organic marketing. Discover how to attract new members without relying heavily on paid ads. We’ll share actionable tactics to enhance your gym's visibility, engage your community, and generate leads organically. Whether you’re a gym owner or a fitness entrepreneur, these insights w...

Boost Your Gym: Leveraging Social Media and Tech for Success with Benjamin Donhardt 25.09.2024

Send us Fan Mail In this episode, our guests dive into the world of the gym space and share valuable insights on how gym owners can leverage the internet, social media, and mobile technology to enhance their presence and attract more clients. Discover practical tips for using these tools effectively to boost your gym's visibility and drive growth. Whether you're looking to refine your on...

Raising the Bar on the Gym Brand Experience w/Jason Meland 02.09.2024

Send us Fan Mail Join us on this podcast episode as we dive into outdoor gyms and the broader gym industry. Our host and guest discuss the latest trends, practices, and innovations shaping the fitness landscape. Whether you're interested in the benefits of outdoor workouts or curious about industry practices, this conversation offers valuable insights and expert perspectives on creating effec...

Working Through Your Gyms Financials w/CPA Ashley Shepherd 06.08.2024

Send us Fan Mail Welcome to another insightful episode of our podcast! In this episode,  we dive deep into the gym industry's dynamic world, exploring key growth and expansion strategies. Whether you're a seasoned gym owner or just starting out, this episode offers valuable insights to help you scale your business effectively. Join us as we navigate the complexities of gym growth and dis...

Expansion Strategies w/Cuoco Black 18.06.2024

Send us Fan Mail Gym owners, this podcast episode is for you! Join us as industry expert Cuoco Black shares proven strategies to expand your gym, from finding the perfect location to building a winning team. Learn how to market effectively, secure funding, and scale your operations for explosive growth. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Going from a Me to an US w/Amine Hammou 07.11.2023

Send us Fan Mail In this episode, we're joined by Amine Hammou, personal brand strategist, community orchestrator, and founder of Brand Orchestrate. Amine shares his insights on how to build a successful community brand, from developing a strategy to building and engaging a community to monetizing your brand. Whether you're a solopreneur, a small business owner, or a large enterprise, bu...

Starting Over w/ Cal Soccer Player Kim Brady 31.10.2023

Send us Fan Mail Do you have a passion for sports and want to build a business around it? In this episode of the podcast, we interview Player Kim Brady, a professional athlete and entrepreneur who has built a successful business around her sports methodology. Kim shares her insights on how to identify your unique selling proposition, develop a business plan, and market your services to potential c...

Being Healthy & Awake w/Mike Vera 24.10.2023

Send us Fan Mail Mike Vera and Zach Colman explore a wide range of topics related to physical and mental health, nutrition, fitness, mindfulness, and personal and brand development. With a genuine passion for well-being, The Brand Power podcast invites experts, professionals, and thought leaders to share their insights, tips, and strategies for living a healthier and more awake life. Support the s...

Building an Online Fitness Brand with Personal Values w/Devin Garcia 17.10.2023

Send us Fan Mail "Fitness Unleashed: Crafting Your Online Fitness Journey with Devin Garcia" is an inspiring episode of brand power where Devin Garcia, a renowned fitness coach, shares her insights on building an online fitness presence rooted in personal values. Devin's approach focuses on going beyond mere aesthetics and encouraging individuals to align their fitness journey with...

Developing Personal Connection and Creativity W/Adrian Boysel 10.10.2023

Send us Fan Mail Developing Personal Connection has been a transformative journey for many. Dive deep with Adrian Boysel as he unravels the secrets behind harnessing the power of genuine connections and enhancing one's creativity.  Learn about the importance of building strong personal ties, the techniques to foster them, and how they can be a catalyst for unlocking unparalleled creative pote...

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