The First-Gen CEO Podcast: For First-Gen Women Creating Their Own Success

In this episode, I share a moment in my self-doubt-filled entrepreneurial journey. While listening to the preview of a corrido, I felt many mixed emotions—sadness, self-doubt, hope, and frustration. I also shared how being raised in a conservative and patriarchal family led me to always doubt my ability as an entrepreneur. I hope many Socias born into similar households relate to my story and cont...

In this episode, I interviewed Maideli Garcia from @mydailydinero. Maideli is a money coach and content creator. She shares her story about transitioning from teaching to a tech role, what sparked her personal finance journey, and how she helps WOC get straight with their finances. I hope you enjoy listening to Maideli's inspiring story. I am attaching the links to follow along Maideli's j...

In this episode, I enjoyed interviewing Beatriz Rivera from @BeABossCoaching. Beatriz is a business coach and podcast host from South Los Angeles. She talks to us about healing her childhood wounds, transitioning from social worker to full-time entrepreneur, and how she helps her clients grow their confidence as they enter entrepreneurship. I hope you become inspired by Beatriz's courage as sh...

In this episode, I recap how 2023 went for me as a serial business owner. I talk about diving entirely into my food business, opening our first brick-and-mortar, pivoting concepts, participating in our first Mole Festival, paying influencers for marketing, and the many other challenges I faced. I hope that you find inspiration and courage in this episode. If you have been thinking of starting a bu...

In this Episode, I talk about why I took a 2-month break from this podcast. Truth is this podcast was created when I was only running my food business for 3 days a week. Now we have two food businesses - one that runs 7 days a week and one that runs 6 days a week. And the most important thing? They are two different CONCEPTS! This episode documents what happened between those two months I stepped...

✨In this episode, I got to interview the one and only Alondra Palacio. Alondra is a walking embodiment of a South Central native mujer. She is the daughter of Mexican immigrants. She attended John C Fremont High School, became a teen mom, overcame domestic violence, and was able to be part of the 2% of teen moms that earn their college before the age of 30. And this is just the surface. Alondra i...

In this episode, I had the pleasure of interviewing Rita-Soledad Fernández Paulino, CEO and Founder of Wealth Para Todos, Money and Self-Care Coach. Soledad talks about the barriers they had to overcome as a Queer Mexican-American growing up in Los Angeles, their devotion to self-care, breaking stereotypes as a mother and woman, and their financial journey that led them to become a content creator...

In this episode, I delve into the crucial importance of reparenting yourself as a first-generation business owner. Wait, what? Many of us grew up without receiving guidance on navigating emotions or cultivating self-confidence. However, being a business owner necessitates profound self-assurance in your abilities, your venture, your mission, and more. Reparenting yourself emerges as a vital tool f...

As a first-gen business owner one thing that I have learned is change is inevitable and it happens faster than you think. I used to be scared of change because as a Latina, I was taught that change meant you couldn’t keep your word. As I became a business owner I realized that going against change was actually limiting myself from better opportunities, from prioritizing myself, and bettering my cr...

In this episode, my sister Ana Ortega talks to us about her experience with intimate partner violence during her teen years and how she overcame the abuse by age 22. Relationships and dating are still a taboo topic in many Latinx households. The lack of these conversations causes many to be trapped in relationships that are full of emotional, physical, and even sexual abuse. Ana shares the ins and...

In this episode, Alondra and I delve into my "mother" wounds. Join us as we talk about abuse, post-partum depression, mental illness, not seeing your mother as your mother, coming to turn about having mother wounds, therapy, and healing. I will also share why I didn't want to be an entrepreneur just like my mom. And at the end of the episode, we will find out the answer to the questi...

What factors are stopping you from embracing the identities of your present highest self? In this episode, we will go over how to embrace those identities. I will be very vulnerable about the factors that have affected me as a woman and entrepreneur. After this episode, I hope you start embracing those identities that bring out your most authentic and baddest self! If you are enjoying the podcast...

Despite being born into an entrepreneurial family, I never saw myself being capable of becoming a businesswoman. The different financial views of my parents and the constant economic instability affected how I saw and felt about money. After a family emergency in 2018, I realized the impact money had on my future. That was when I decided I was going to take control of my finances and start increas...

Welcome to "The Socia Effect: Breaking Barriers, Embracing Success"! I am your host, Lucy Ortega, a serial entrepreneur. In this podcast, we will not only delve into stories of triumph but also explore nuestra cultura and embrace our authenticity. Join our empowering community of socias—mujeres who embrace their unique power, support one another, and strive to make a positive impact. Joi...