Jay Aigner

The First Customer

Business EN ↓ 247 episodes

Ever wondered how to use your experience to start or grow a business?  The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business.  Buckle up … the rocket is taking off! 

Author

Jay Aigner

Category

Business

Latest episode

Jul 8, 2026

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Episodes

The First Customer - Turning Small-Town Hustle Into Big-Time Software with Founder Joshua Davidson 01.10.2025

In this episode, I was lucky enough to interview Joshua Davidson, CEO and founder of Chop Dawg. Growing up just outside of Atlantic City during the Great Recession, Josh saw firsthand how fragile traditional industries could be. Watching friends’ families lose homes and his father work multiple jobs gave him a survival instinct and a drive to create opportunities for himself. By the time he was a...

The First Customer - The Hidden Dynamics That Make Communities Thrive with CEO Rob Wenger 24.09.2025

In this episode, I was lucky enough to interview Rob Wenger, CEO and founder of Higher Logic. Rob shares how Higher Logic evolved from a LinkedIn-style networking idea into a powerful engagement platform serving over 3,000 clients worldwide. With a focus on professional communities—ranging from doctors and accountants to global corporations—Rob explains how the right mix of purpose, participation,...

The First Customer - The Practice of Longevity in Digital Product Work with Mile6 Founder Tim Haak 17.09.2025

In this episode, I was lucky enough to interview Tim Haak, founder and Vice President of Innovation at Mile6.  Tim shares how growing up in a small-town family business shaped his entrepreneurial mindset, and how his curiosity for technology led him to build his first websites as a teenager—before he even had his driver’s license. From those humble beginnings to leading a digital product agency th...

The First Customer - Turning Wearable Noise Into Boardroom Gold with ROOK Founder Marco Benitez 10.09.2025

In this episode, I was lucky enough to interview Marco Benitez, CEO and founder of ROOK, a company revolutionizing how wearable health data is integrated and used. Marco opens up about his entrepreneurial journey, from growing up in Mexico to moving his family to the U.S. to pursue bigger opportunities. He reflects on how his first startup shaped his path, how COVID-19 became the catalyst for ROOK...

The First Customer - Redesigning Work to Break the Hiring Game with CEO and Founder Umair Khan 03.09.2025

In this episode, I was lucky enough to interview Umair Khan, CEO and founder of Techamana. Umair explains that Techamana is a vetted talent marketplace designed to stand apart from traditional freelance platforms. Techamana ensures quality by rigorously evaluating technical skills, communication, and cultural fit before admitting freelancers to the platform. He explains that the company matches cl...

The First Customer - Building The Business of Invisible Chemistry with Founding CEO Melissa Sherman 27.08.2025

In this episode, I was lucky enough to interview Melissa Sherman, founding CEO of MOBILion Systems, Inc. Melissa shares how her Midwestern upbringing and early career at DuPont shaped her blend of science and business acumen, transforming her from a researcher into a CEO. She talks about discovering her passion for building businesses around complex technology, drawing on experiences ranging from...

The First Customer - How a 350-Year-Old Chocolate Brand Still Breaks the Rules with Dan Abel Jr. 20.08.2025

In this episode, I was lucky enough to interview Dan Abel Jr., the Chief Chocolate Officer of Bissinger’s Chocolate. Dan shares how his family grew up immersed in the candy business—starting from a small family-run operation in 1981 to acquiring and leading the iconic Bissinger’s brand today. Dan walks us through their unique family dynamic, how each sibling found their place in the business, and...

The First Customer - Mastering the Zero Harm Baby Formula with President and CEO Adam Dakin 13.08.2025

In this episode, I was lucky enough to interview Adam Dakin, President and CEO of Keriton. Adam’s entrepreneurial journey starts with selling hats and t-shirts in college before building multiple venture-backed startups and leading health tech investments at DreamIt Ventures. When Keriton’s investors seek new leadership, Adam steps in with a plan to stabilize finances, restructure the team, bring...

The First Customer - Turning Broken Systems into a Thriving Software Business with Paul Byrne 06.08.2025

In this episode, I was lucky enough to interview Paul Byrne, President of Razoyo, a Texas-based custom software development company.  Paul shared how growing up in an entrepreneurial family in Wichita, Kansas—where his mom ran a fabric shop and his dad tinkered with tech ventures—planted the seeds for his own journey. We discussed how the concept of entrepreneurship has evolved from packing circui...

The First Customer - Resilience, Niches, and the Long Game in Fintech with Founder Nicky Senyard 30.07.2025

In this episode, I was lucky enough to interview Nicky Senyard, CEO and founder of Fintel Connect.  Nicky shared the journey behind Fintel Connect—a digital acquisition platform that helps financial institutions across North America grow their customer base through affiliate marketing. She explained how the platform acts like the “plumbing” between banks and publishers like NerdWallet or Credit Ka...

The First Customer - Matchmaking in the Age of Neural Nets with Co-Founder Eric McHugh 23.07.2025

In this episode, I was lucky enough to interview serial entrepreneur Eric McHugh once again! Eric dives into his latest venture, dataing.io, an AI-powered matchmaking app built to challenge the typical swipe-based dating model. He shares how the Web3 space supports his builder mindset and leads to the creation of Hold On Labs, a platform that launches products focused on meaningful connection. Wit...

The First Customer – Bootstrapped, Burned Out, and Building Back Smarter with Keilian & Prags 16.07.2025

In this episode, I was lucky enough to interview Keilian Knudsen and Prags Mugunthan, co-founders of Pangea.ai.  Keilian and Prags explored their journey from university roommates in Scotland to building a global tech talent platform. Keilian described how growing up in Switzerland with an American mother and Norwegian father gave him a multicultural view of the world and a drive to create somethi...

The First Customer - Turning a High-Risk Market into a Scalable Business with Aubrey Amatelli 09.07.2025

In this episode, I was lucky enough to interview Aubrey Amatelli, Founder and CEO of PayRio—the first payment provider focused exclusively on alternative medicine. Aubrey shared how her roots in Silicon Valley and a traditional finance career at JP Morgan eventually led her to launch PayRio, combining her passion for cannabis and her expertise in payments. She walked me through the complicated reg...

The First Customer - How to Build a QA Army Without Drowning in Bugs with Founder Ben Fellows 02.07.2025

In this episode, I was lucky enough to interview Ben Fellows, CEO and founder of Loop QA. Ben shares how his company addresses the growing need for highly skilled, mid-to-senior QA professionals in a market lacking structured training and clear entry paths. Loop QA focuses on embedding experienced testers directly into teams at startups and enterprises, filling a critical talent gap with candidate...

The First Customer - Why You Should Bet Big on Starting Over with CEO Bill Douglas 25.06.2025

In this episode , I was lucky enough to interview Bill Douglas, CEO of Optic Wise, also known as “The Resilience Guy”. From buying his first car at 15 with money he made running a newspaper hustle, to surviving a coral snake bite and a paralyzing ski accident 30 years to the day later, Bill’s journey is a lesson in grit and perspective. He shares how these life-altering experiences pushed him to l...

The First Customer – How a Detour Became a Superpower with CEO Steven Webster 18.06.2025

In this episode, I was lucky enough to interview Steven Webster, CEO of asensei. Steven reflects on the importance of learning through iteration. He shares how some of the company's earlier choices—while later adjusted—were necessary stepping stones that shaped their current success. Rather than dwell on what could have been done differently, Steven focuses on how each decision sharpened thei...

The First Customer - Built Like a Startup, Written Like a Mission with Founder Gregory Shepard 11.06.2025

In this episode, I was lucky  enough to  interview a longtime friend and startup expert Gregory Shepard. Greg shares the story behind his new book, The Startup Lifecycle , which grew out of a four-year research project on why startups fail. With thousands of transcripts and 200,000 case studies, he saw the need to turn complex data into practical tools for founders. What began as a policy-focused...

The First Customer - Reinventing APIs for Legacy Systems with DreamFactory CEO Terence Bennett 04.06.2025

In this episode, I was lucky enough to interview Terence Bennett, CEO of DreamFactory. Terence shares his unconventional journey from a military intelligence officer to leading a developer-focused API company.  He explains how his entrepreneurial parents influenced his mindset and how his military background taught him to solve problems creatively. He also shares how dealing with dyslexia and join...

The First Customer - Why Picking a Niche Early Can Make or Break Your Agency with CEO James Griffin 28.05.2025

In this episode, I was lucky enough to interview James Griffin, CEO of Invene. James shares how he transitioned from a self-taught coder with early entrepreneurial tendencies to leading a successful healthcare-focused software firm. Raised in an engineering-driven household in McKinney, Texas, James initially pursued biomedical engineering before shifting to computer science, eventually leveraging...

The First Customer - Closing Inventory Gaps With A Tech Platform with Bevz Co-founder Jason Vego 21.05.2025

In this episode, I was lucky enough to interview Jason Vego, co-founder and CEO of Bevz, a digital platform helping mom-and-pop liquor and convenience stores go online and manage inventory.  Jason shares how growing up with an entrepreneurial father planted the seed for his own ventures, including an early attempt to build software for dog groomers. The failure taught him valuable lessons about un...

The First Customer - Positioning Yourself To Win in a Cutthroat Industry with Founder Brett Tiagwad 14.05.2025

In this episode, I was lucky enough to interview Brett Tiagwad, founder and CEO of Elevated Angles. Brett shares his unconventional path from finance to drone media. After a challenging personal journey, including recovery and the loss of his mother, Brett found solace and inspiration in flying drones. What started as a therapeutic hobby quickly became a business idea when he realized the visual i...

The First Customer - How Dissatisfaction Can Fuel Business Growth with Founder Christian Espinosa 07.05.2025

In this episode, I was lucky enough to interview Christian Espinosa, founder and CEO of Blue Goat Cyber. Christian shares his experience of growing up in poverty with an unstable home life, seeking structure in the Air Force, and eventually transitioning from a successful freelancing career to launching his first company, Alpine Security. Christian explains that boredom and the desire for growth p...

The First Customer - How to Stick with Your Vision and Resilience with Co-founder and CEO Dori Yona 30.04.2025

In this episode, I was lucky enough to interview Dori Yona, Co-founder and CEO of Simple Closure. Dori shares his entrepreneurial journey, which began with a childhood influenced by his entrepreneur parents and a deep connection to Silicon Valley. He first launched a dating app in Israel, but quickly pivoted to create Earny, a consumer fintech company that automated price protection refunds from r...

The First Customer – Mistakes, Mentors, and a Maverick Mindset with CEO Mark Wormgoor 23.04.2025

In this episode, I was lucky enough to interview Mark Wormgoor, CEO and tech coach at The Maverick CTO. Mark shares that despite a successful 25-year corporate career in IT, he felt unfulfilled after reaching his long-term goal early and ultimately chose to go independent. He candidly reflects on the decision-making process behind leaving corporate life, his early startup missteps, and how a faile...

The First Customer - What Most Startups Miss About Lead Gen with Founder and CEO Bert TerHart 16.04.2025

In this episode, I was lucky enough to interview Bert TerHart, CEO and Founder of LeadBrain AI.  Bert shares how his upbringing in a small Canadian town and the work ethic of his entrepreneurial father shaped his approach to business. From surveying frozen land with his dad on holidays to founding three companies in the tech and healthcare sectors, Bert emphasizes the importance of deep customer c...

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