Lex Sokolin

The Fintech Blueprint

Finance is being pulled apart by the forces of frontier technology. From AI, to blockchain and DeFi, mixed reality, chatbots, neobanks, and roboadvisors — the industry will never be the same. Here is the blueprint for navigating the shift.

Author

Lex Sokolin

Category

Technology

Podcast website

lex.substack.com

Latest episode

Jun 22, 2026

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Episodes

Reinventing the credit card as a Fintech super app 10.03.2023

Lex chats with Siddharth Batra, Co-founder at X1 Card, about his experience in technology and software development. X1 is a FinTech company that has created a smart credit card and has become one of the top 100 credit cards in the US with a waitlist of 600,000 people. Together, they discuss how Sid has articulated his consumer product building learnings from his experience as head of engineering a...

Modern spend management systems for CFOs and employees, with Payhawk CEO Hristo Borisov 03.03.2023

Lex interviews Hristo Borisov, CEO and co-founder of Payhawk, a leader in B2B payments and expense management. Together, they discuss the evolution of product development, from mobile apps to platforms that solve customer problems. Touching on the 2017 trend of chatbots and the practical uses of this technology today via ChatGPT. Additionally, Hristo expands on the company he founded in 2018 - Pay...

How DAOs and Web3 organizations scale financial operations, with Utopia Labs CEO Kaito Cunningham 24.02.2023

Lex interviews Kaito Cunningham, Co-founder and CEO of Utopia Labs, the modern system for managing contributor payments, expenses, and more for your DAO, supported by communities such as FWB, Sushiswap, and PleasrDao. Together, they touch on what a DAO really is and how the theoretical concept has evolved over time. The true benefits of transparency and verification have not been brought to fruiti...

Integrating smartphone behavioural data to manage credit risk and fraud, with Credolab CSO Michele Tucci 17.02.2023

Lex interviews Michele Tucci, the Managing Director in North and Latin America and Chief Strategy Officer of CredoLab, the largest developer of bank-grade digital credit risk scorecards based on mobile device data. Together, they touch on digital banking, digital credit, as well as the intersection between financial services, telecoms, and technology more.     MENTIONED IN THE CONVERSATION   Credo...

Creating a B2C fintech marketing strategy 10.02.2023

Lex Sokolin continues his Build It Series, focusing on the differences between B2C and B2B strategies, and on the implementations of some foundational marketing principles. He discusses branding and the two ways of doing it right. Then he dives into the various programs that can be implemented to generate demand, from content, to social media, to paid acquisition. Finally, he touches on the import...

Software contracts and composability unlocking economic growth, with Agoric CEO Dean Tribble 03.02.2023

Lex interviews Dean Tribble, co-founder and CEO of Agoric. Agoric is a Proof-of-Stake chain utilizing secure JavaScript smart contracts to rapidly build and deploy DeFi, comprised of a team who are experts in smart contracts. Agoric was founded on open-source principles which look to build a public economy. Dean is considered a technical genius and a long-time developer around blockchain, smart co...

Powering the AI revolution from DeepDream to Dall-E, with Lambda Labs CEO Stephen Balaban 27.01.2023

Lex interviews Stephen Balavan, the CEO of Lambda Labs, a company that provides GPU servers, workstations and cloud services for training neural networks. Stephen talks about his background in computer science, economics, and deep learning, and how his interest in AI began with reading Neuromancer by William Gibson. He discusses the history of AI research, the concept of perceptron, and the breakt...

Combining payments infrastructure for merchants, digital lending, and DeFi, with Stronghold CEO Sean Bennett 20.01.2023

Lex interviews Sean Bennett, the co-founder and CTO of Stronghold, a Fintech company. Sean started out as an independent software developer, building software for clients. This experience led him to entrepreneurship and he used his skills to tackle the problem of remittance. He created Coinex, a stable coin issuer on the Ripple network, which allowed people to send money cheaply and quickly. Howev...

The $100B fintech custodian powering digital investing, with CEO of Apex Bill Capuzzi 13.01.2023

 In this podcast, Lex interviews William (Bill) Capuzzi, CEO of APEX, a Fintech company transforming financial services. Bill talks about his journey from studying environmental science to working in the financial industry, first at the banking and trading divisions of DLJ, then at Pershing where he learned the "bowels" of the industry, and then at Convergex where he learned about the importance o...

The Fintech Blueprint guide to designing your 2023 business model 06.01.2023

In this conversation, our Editor-in-chief Lex Sokolin walks through how 2023 is the year for executing on raw fundamentals, which means understanding how to design a Fintech or DeFi business model and understanding the shape of demand. Companies must focus on customer centricity and use a Lean Startup methodology to validate ideas and assumptions. This is done by testing products and services with...

Building digital assets into roboadvisor strategy, with Betterment VP of Crypto Investing Jesse Proudman 23.12.2022

In this conversation, we chat with Jesse Proudman, the VP of Crypto Investing at Betterment, who was also the co-founder and CEO of Makara. Proudman shares his journey of building a web-design business, which eventually morphed into a cloud computing service and was later acquired by IBM. He then explains his interest in blockchain and the business he built to manage crypto portfolios, which led t...

Scaling a core ledger for neobanks, processors, brokerages, and payment providers, with Twisp CEO Jarred Ward 16.12.2022

In this conversation, we chat with Jarred Ward, CEO and co-founder of Twisp. Ward has been tasked with building nearly every part of the modern financial ecosystem, from a greenfield core banking stack, direct integrations with Visa and the card networks for card issuing, and later, building a banking-as-a-service API on top of BBVA’s global core. Ledgers are the detailed records of transactions a...

The emerging problems in banking-as-a-service, with Lex Sokolin and Will Beeson 09.12.2022

In this conversation, we chat with Will Beeson, who currently works at Standard Chartered Ventures. Previously, Will was the Co-Founder & Chief Product Officer at digital bank BELLA, as well as, a Principal at Rebank, a fintech advisory firm. Will’s banking entrepreneurship streak doesn’t end there, he co-founded Allica, a digital bank for businesses in the UK. We discuss the evolution of the bank...

How to blow up a $32B crypto exchange, with Binance Labs MD of Token Engineering, David Shuttleworth 02.12.2022

In this conversation, we chat with David Shuttleworth, the managing director of token engineering at Binance. Prior to this, David was a Senior DeFi Economist at ConsenSys, where he focused on mechanism design, tokenomics, and protocol design. David’s experience is extensive and includes leading the development of the Medical Advanced Analytics team at GlaxoSmithKline and was a data scientist at v...

Adam Nash, Daffy CEO & former Wealthfront CEO, on using technology to improve people's financial lives 25.11.2022

In this conversation, we chat with Adam Nash, the co-founder & CEO of Daffy – a new fintech platform focused on charitable giving. Adam has served as an executive, angel investor, and advisor to some of the most successful technology companies to come out of Silicon Valley. He is currently on the Board of Directors for Acorns, the country’s fastest-growing financial wellness system, and Shift Tech...

Embedded custody services and crypto IRAs using fintech APIs, with Prime Trust CEO Tom Pageler 18.11.2022

Timestamp 1’24”: From the US Secret Service to fraud control at Visa - what kickstarted this journey? 3’58”: Transitioning from the public to the private sector and building an electronic crimes task force 6’15”: The goals of payment network VISA relative to the e-commerce in which it participated 9’15”: Dispelling the myths around risk in e-commerce and how these narratives evolved into crypto 14...

Metaverse-native virtual artists and their financial ecosystem, with Hume CEO David Beiner 11.11.2022

In this conversation, we chat with David Beiner, Co-Founder and CEO of Hume – a web3 entertainment company pioneering music in the metaverse. David’s background is in media strategy working with companies like Comcast/NBC and MGM. In 2017 he went down the Ethereum rabbit hole and never looked back. Hume’s community-building approach blends music, digital identity, and storytelling to develop virtu...

AI-based underwriting of small business insurance, with Coterie CEO David McFarland 04.11.2022

In this conversation, we chat with David McFarland, co-founder and CEO of Coterie Insurance – a US- based insurance entity focused on making risk transfer efficient for the small commercial P&C insurance space. Coterie uses industry-leading tech, deep insurance expertise, and product innovation to embed insurance into their partners’ existing products and workflows, leveraging data from multiple s...

Lex Sokolin's 2022 investing and building thesis -- the evolutionary relationship between Tech, Finance, and Web3 28.10.2022

In this conversation, we have a special episode where Lex Sokolin - Chief Editor of The Fintech Blueprint - walks us through some strong mental models for how FinTech works, how financial services is evolving, how technology is spreading into and out of financial services, and also how we consumers, people are getting reprogrammed or used to different modes of engagement entirely. Additionally, Le...

Creating the neobank and embedded finance industry, with Sila CEO and Simple Co-Founder Shamir Karkal 21.10.2022

In this conversation, we chat with Shamir Karkal, CEO and Co-Founder of Sila - a banking and payment platform for software teams building the next generation of financial products & services in regulated and unregulated industries. A true FinTech pioneer, Shamir played a crucial part in building the infrastructure that would pave the way for online banking. In 2009, he co-founded Simple, the first...

How Binance is investing $1B in the BNB ecosystem, with BNB Chain Investment Director Gwendolyn Regina 14.10.2022

In this conversation, we chat with Gwendolyn Regina, Investment Director at BNB Chain. Her main responsibilities include streamlining processes around deal sourcing, investment strategy, portfolio management and growth. As a part of her role she invests in promising projects in the web3 and MetaFi space (GameFi, SocialFi, NFTs etc.), and leads the MVB incubation program, which she set up. Gwen was...

Growing an AI-powered digital lender to $850MM in revenue, with Upstart's SVP of Business Development Jeff Keltner 07.10.2022

In this conversation, we chat with Jeff Keltner, the SVP Business Development at AI-powered digital lending fintech, Upstart. Jeff joined Upstart in 2012 after spending 6 years at Google. He launched and built the Google Apps for Education business, growing market share from zero to almost 70% in its first four years. Jeff spearheaded marketing efforts for Google Apps in Global 2000 accounts and l...

Eliminating payments fraud from Fintech and Web3 using AI, with Sardine CEO Soups Ranjan 30.09.2022

In this conversation, we chat with Soups Ranjan, the co-founder and CEO of Sardine. AI, a VC funded company with the mission to “confidently load money into a digital wallet”, where Sardine takes care of fraud and compliance issues related to money movement and instantly funds the money in the wallet. Prior to founding Sardine, Soups was head of crypto for Revolut and head of data & risk for Coinb...

Transforming art, private equity, and securities into tokenized assets on chain, with Securitize's CEO Carlos Domingo 24.09.2022

In this conversation, we chat with Carlos Domingo, is a senior executive, entrepreneur, investor, and currently the CEO and Co-Founder of Securitize, Inc. Carlos has 25+ years of experience in innovation and digital transformation. Before becoming the CEO of Securitize, Carlos co-founded and launched SPiCE VC, a fully tokenized VC fund. In order to ensure global compliance for SPiCE VC, Carlos and...

Implications of the Ethereum Merge for Web3, with Justin Drake of The Ethereum Foundation 16.09.2022

In this conversation, we chat with Justin Drake, Researcher at the Ethereum Foundation. He is also front and center of the biggest upcoming change to happen in Ethereum’s short history by transitioning from proof of work to proof of stake, commonly known as The Merge. A major engineering feat for what is the most active Blockchain in Crypto Justin lives in Cambridge, UK where he studied mathematic...

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