financiallyfitbusinesspodcast

The Financially Fit Business Podcast

Business EN ↓ 37 episodes

The goal of The Financially Fit Business Podcast is to give CPA’s, bookkeepers, CFO’s, business owners, and other financial professionals the ideas, tactics, news, and information that matters to the financial health of a business. The episodes are audio only – listen in the car, on an airplane, while working out, in the office or at home. The episodes are short – no more than 20 minutes each – discover one thing that you can implement immediately in your busin

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financiallyfitbusinesspodcast

Episodes

Financially Fit Business - Episode 12 -How to Market Your Business Without Sounding Salesy 12.01.2026 18:37

In the old days business just rolled in the door through referrals. You didn’t need to do any marketing. Times have changed and marketing is now important to generate business revenue. How do you do it without selling and looking like you are selling, My guest today, James Donovan, the founder of Nine Two Media and the author of Booked Solid, tells you how. Ruth King Facebook - https://www.faceboo...

Financially Fit Business - Episode 11 - Financial Review 05.01.2026 17:34

The seventh step to a financially fit business: monthly financial review. I cover the four P&amp;L metrics and the four balance sheet metrics to review every month. Ruth King Facebook - https://www.facebook.com/ruthking1650 LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 10 - How Do You Unplug? 29.12.2025 17:39

How do you unplug? How do you take a vacation without looking at email? My guest today, Brannon Poe, wrote the book, the Unplugged Vacation. He shows you how to really get away. How NOT to think about answering emails while you are gone. I realize that we are about to hit the busy tax season for the next four months. However, this process works for your vacation time in May. Ruth King Facebook - h...

Financially Fit Business - Episode 9 - Ruth King - Budgeting 22.12.2025 16:22

The sixth step to a financially fit business: Budgeting. I explain why looking at budgeting from the bottom up is a better way to budget. Ruth King Facebook - https://www.facebook.com/ruthking1650 LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 8 - Raises, Salaries, and Valuations Answered 15.12.2025 19:49

How much should I offer a potential new employee? Or, what do you say when an existing employee asks for a raise? How do you know it is a reasonable request based on the ranges of pay for that position? Or, a client comes to you asking for help valuing his business. Where do you go for what others have paid for similar businesses? My guest today, Heather Sperduto, Vice President, Sales Operations...

Financially Fit Business - Episode 7 - Ruth King - Metrics 08.12.2025 17:04

The fifth of seven steps to a financially fit business is metrics. Discover my top metrics to watch to ensure a business is trending in a health direction. Ruth King Facebook - https://www.facebook.com/ruthking1650 LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 6 - Stronger Teams Start Here: The Power of Assessment 02.12.2025 18:58

What if you could uncover the personal and professional strengths and areas for growth of your existing team members and prospective team members? You can. My guest today, Mark Ferris, CEO of Panalitix, will tell you how this assessment can help you. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-utt...

Financially Fit Business - Episode 5 - Ruth – FFB Steps – Pricing and Recurring Revenue 24.11.2025 15:53

The third and fourth of seven steps to a financially fit business: pricing and recurring revenue. I cover each in this episode. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 4 - Ruth – FFB Steps – Overhead and NP per unit of revenue 17.11.2025 15:44

The second of seven steps to a financially fit business: Overhead per unit of revenue and net profit per unit of revenue. I cover each in this episode. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 3 - Ruth – FFB Steps - Tracking 10.11.2025 15:11

The first of seven steps to a financially fit business: tracking. Businesses, from an overall perspective need to track revenue per unit, cash, and financial statements. I cover each in this episode. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Financially Fit Business - Episode 2 - Graphs Speak Louder than Numbers 03.11.2025 15:56

“You spoiled me. I don’t want to look at numbers anymore. I want to look at graphs.” This is the comment my guest, Brian Ahearn made to me when we were reviewing his financial statements. I asked Brian to explain why graphs were much more meaningful for his business. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedi...

Financially Fit Business - Episode 1 - How Do Companies Make Money? 27.10.2025 8:05

In this first podcast I discuss what you can expect while listening and a deep dive into how companies generate revenues. Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147