The Finance Cafe

Raising financial capital for a business is one of the biggest barriers we have to overcome as women entrepreneurs. While many of us are familiar with the idea of going to a bank for a loan, finding grants, or looking for private equity, pitch competitions are often overlooked for the important role they can play in finding the capital women need to start and grow a business. If you’ve ever wonder...

Financial independence, what does that look like and how do you get there? While it can look different for everyone, it is something that most of us value and aspire to as entrepreneurs and as individuals.  In this episode, Co-founder and CFO Shauna Frederick , discusses what that journey has looked like for entrepreneur, Ashani Missier.  Ashani presently co-owns and operates three autom...

This week's The Finance Cafe Podcast, hosted by co-founder, Shannon Pestun , talks about building a sustainable not-for-profit and how to weather financial, social and even COVID storms, with Chic Geek founder, Kylie Woods . Chic Geek is a not-for-profit, committed to building gender diversity and one of Canada's most well-known and beloved organizations for advancing women in tech. Kylie is a pas...

With everything going on in our world we can all use an extra does of inspiration and this episode is jam packed with good stuff. Grab something warm and delicious to drink and count the next half hour as really good self-care for your entrepreneur heart. This is an incredible feel good, success story about a women entrepreneur who is on a mission and created some incredible ways to support margin...

Scotiabank Women Initiative released a report in March of 2020, noting that understanding the financial worth (value) of businesses was at the top of the list for women business owners.  Co-founder of The Finance Cafe and CFO on the Go, Shauna Frederick , hosts this weeks chat with CPA, Laura Churchill, Senior Manager at Grant Thornton to talk about some of the reasons why understanding how t...

Our relationships with money can be complex, especially as women and women in business.   In this episode Host and Co-founder of The Finance Cafe, Shannon Pestun, and her guest, Stacy Yanchuk Olesky , CEO of Credit Counselling Canada, dive in some of the reasons why that is and why it's so important to develop a really great relationship with money.  Stacy is the interim CEO for Cre...

Studies show that small business owners are working longer hours, harder and putting less money in their own pockets. Shauna Frederick , who hosts this episode, was excited to be speaking with Kerri Riddle who has some excellent tips, tools and tricks to help women entrepreneurs set themselves up from the beginning of their entrepreneurial journey, to pay themselves.  Kerri, is a Business Adv...

In this episode, host, Shannon Pestun speaks with the EDC's Director of Inclusive Trade, Jenn Cooke.  As the Director for Inclusive Trade, Jenn leads a team that is focused specifically on helping more women and diverse Canadian entrepreneurs realize their global potential with confidence by removing barriers, creating an equitable playing field, and increasing accessibility to products and s...

Love is in the air and here at The Finance Cafe its all love, all the time... for women entrepreneurs.  This week co-founder Shauna Frederick, is joined by Marcela Mandeville, Chair of WEOC Canada and CEO of Alberta Women Entrepreneurs who shares how the ecosystem is connecting, supporting and collaborating with women entrepreneurs. Marcela has explored the world of business through a globall...

Last fall, Sara Blakely reminded us that an idea for a consumer packaged goods (CPGs) business can lead to a billion dollar opportunity for women entrepreneurs.  It's no secret that women-owned businesses are behind some of the most innovative consumer products on the market, are driving industry trends and reinventing product categories. But the path from product development to retail succes...

Women-owned businesses are behind some of the most innovative, game-changing products and services on the market, driving industry trends, reinventing product categories and changing the way the world embraces entrepreneurship. But despite their impact, barriers continue to persist. In this episode, Shannon Pestun, sits down with friend and colleague, petra kassun-mutch to talk about the rapidly g...

Welcome to another episode of The Finance Cafe Podcast presented by The Women Entrepreneurship Knowledge Hub . This week your host, Shauna Frederick , dives into a conversation on avoiding a CRA audit with The Tax Chick, Amanda Doucette.  Amanda is a problem solver who loves showcasing the human side of professional careers. In her day job, she's a lawyer helping her clients navigate the comp...

In this new episode kicking-off a new year and a new season, we are also celebrating a new sponsor for The Finance Cafe Podcast.  Thank you to the Women Entrepreneurship Knowledge Hub , a resource must for any women entrepreneur! In this episode your hosts, Shannon Pestun & Shauna Frederick have a conversation about the different barriers that women entrepreneurs face, but more importantl...

In this new episode kicking-off a new year and a new season, we are also celebrating a new sponsor for The Finance Cafe Podcast.  Thank you to the Women Entrepreneurship Knowledge Hub , a resource must for any women entrepreneur!  As we are transitioning to a New Year, Founders of The Finance Cafe, Shannon Pestun and Shauna Frederick wanted to take some time to reflect on what they have...

This episode is jam packed with honest, real insights that are sure to have you laughing, crying and totally inspired!  This week, The Finance Cafe's co-founder, Shannon Pestun , speaks with Founder, Biz Empowerment Expert & TV Entrepreneur Expert, Vivian Kaye. Among her many hard won accomplishments Vivian has bootstrapped her company, KinkyCurlyYaki to $6 Million! Vivian shares many val...

In part 2 of Shauna's conversation with Executive Coach and Entrepreneur Kristina Sammut, they get down to the nitty gritty with some tools to shift away from the money blocks and narratives that hold us back.   Kristina identifies some of the common challenges that she comes across in her work. She speaks to examples like: - what the impact can be if we aren't operating from a place of "due...

Host, Shauna Frederick is joined by Executive Coach and Founder of Frontier Leadership, Kristina Sammut.   Kristina helps women to negotiate their worth, clarify who they are and what they have to offer so they can make an impact as future leaders. A lack of financial literacy and access to funds are often the biggest barriers women entrepreneurs encounter. Shauna and Kristina discuss how bei...

This episode of The Finance Cafe Podcast is all about risk.    If you are like most people, the idea of risk is scary and something we'd typically avoid. But as this week's guest, Geeta Tucker, President and CEO of the Chartered Professional Accountants of Manitoba, says, "the very nature of entrepreneurship is risky", so we need to learn to get comfortable with it.   Geeta and Host...

A pure service business is one in which the service is the primary entity that is sold rather than a tangible item that people can physically see and touch. A business with a physical product, or products, can find pricing much more straightforward as there are many hard costs associated with producing and getting a product to market, then in a service based business Women are also more likely to...

In this episode, Shannon sits down with Patrice Mousseau , CEO and Founder, to talk about the journey from her crockpot in the kitchen, to a global stage. Patrice is a conscious entrepreneur and the owner/creator of Satya Organic Skin Care , a skincare company that delivers NPN-approved, USDA Certified Organic products to serve those with sensitive skin conditions. For years, Patrice was a news an...

In this episode, Shannon sits down with Michéle Soregaroli, Co-Founder, CEO and Master Certified Coach at Transformation Catalyst Corp to talk about how to use differentiation to increase market share. Michéle helps clients generate significant financial results by giving entrepreneurs the perspective they need to challenge business paradigms, become industry leaders, and champion excellence in th...

Women are more likely than men to be perfectionists, holding themselves back from answering a question, applying for a new job, asking for a raise, negotiating a contract, until they’re absolutely 100 percent sure they can predict the outcome. Women tend to apply for a promotion only when they met 100 percent of the qualifications. in contrast to men who will apply when they met just 50% of the qu...

There can be different motivations when starting a business. For many entrepreneurs, the bottom line is more than just profits, but rather a passion to make a difference in the world. In this week’s episode, Shannon sits down with Jenn Harper, Founder of Cheekbone Beauty , to explore her journey as a social entrepreneur and the growing impacts of social enterprises.  We take a deep dive into...

One of the most important components of building a financially viable business, that many women entrepreneurs often neglect, is to construct a budget for your business. In this week’s Finance Cafe podcast, Shauna chats with financial expert Alicia Fowler of mod Accounting & Tax,  to unpack some of the common budgeting mistakes women entrepreneurs make, how women can confidently navigate t...

For any entrepreneur the lines between personal and business are often blurred.  In this episode Shannon sits down with financial guru Mona Minhas to talk about how to create financial goals that build the business - and the life - you really want.  On the table - why setting financial goals around your personal aspirations and attaching to something in the business that’s bigger than yo...