Traackr

The Fast Traack by Traackr

Business EN ↓ 31 episodes

Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

Be sure to visit the podcast's website and support the creator: thefasttraackbytraackr.buzzsprout.com

Author

Traackr

Episodes

What is the place of luxury brands in times of crisis? 13.05.2020 33:21

In this episode of The Fast Traack, we talk to influencer marketing expert Rachel Clay on her experience working with luxury brands. We ask the overarching question "what is the place of luxury brands in times of crisis?" Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@t...

How is the business model for influencers changing right now? 28.04.2020 25:19

In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing For Influencer Right Now? Answered by micro-influencer Tomi Obebe. How has quarantine changed her initial content plan for this quarter? Have any partnerships been cancelled as a result of the change in the world? Have any new/unexpected partnerships arisen as a result of COVID-19? How has the na...

What can you do now to come back from COVID-19 stronger than ever? 20.04.2020 34:11

In this episode of The Fast Traack, we speak with Lauren Thermos, Director of Global Integrated Media & Marketing Strategy. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.

What does the data tell us about influencer marketing in quarantine? 10.04.2020 31:50

Welcome back to The Fast Traack! In Episode 3, we speak to Holly Jackson , Director of Global Services at Traackr and our resident data-nerd. This episode is hosted by Mackenzie Newcomb, the Influencer Marketing and Social Media Manager at Traackr, micro influencer and book club president. In this episode of The Fast Traack podcast, we posed the question: What does Traackr data tell us about infl...

How Can Beauty Brands Transition From IRL to #StayHome? 30.03.2020 26:46

In this episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome? Should you pause your influencer activations? What type of #stayhome content will my audience respond to? How does supply chain impact influencer relationships? What are some keywords you should avoid right now? In the midst...

Reevaluating Your Marketing Strategy During a Pandemic 26.03.2020 21:46

Today, we launched our podcast The Fast Traack; micro conversations all about elevating our influencer marketing skills. Our first guest is Katie Martell , an unapologetic marketing truth-teller who has been named a top voice on LinkedIn three times! She provides strategic communications guidance to high-growth brands, and has partnered with firms like Adobe, Microsoft, and Oracle. Not to mention,...