The Fan Engagement Pod

Surveying & Questionnaires: How to do it Definition: a method of data collection where a sample is taken from the population and researched via a standardized questionnaire Uses:  Post match Fan Experience Annual or mid-season Fan Engagement/Fan Experience Annual fan survey by a league or FA/federation  Done before season ticket campaigns  Step One: Preparations 1. Decide what y...

This week it’s Labour Party General Secretary and Chester fan and activist, David Evans. He tells us all about how he fell in love with the club off the back of a 0-0 draw at Aldershot, goes into his personal journey as a fan - including the Terry Smith era, the US owner who famously had Chester players chasing imaginary balls. David was involved in the reformation of Chester back in 2010, sat on...

Episode 61 is with Stuart Dykes from SD Europe’s Supporter Liaison (SLO) Project. SD Europe is one part of the legacy of Supporters Direct, and works across Europe with clubs, fans, leagues and federations on how to implement the role. Go to sdeurope.eu for more. The SLO role was first seen in German football, but can now be seen across all of UEFA’s member associations, including in men’s profess...

Episode 60 is a Fan Engagement Chat with Steve Wignall, Chair of Marching Out Together, the group for LGBT+ fans of Leeds United. You can find them at ​​ https://www.marchingouttogether.co.uk Although I had some conversations with members of Spurs group Proud Lilywhites some years back, it’s an area I’m not that familiar with and wanted to find out more about.  It’s easy to presume that being...

We’re taking a break until 7th September. You can catch up on 59 episodes of the Fan Engagement Pod, including Did They Ask The Fans, and Bas Chat via your favourite podcast app, search Fan Engagement Pod.  Or why not head to fanengagement.net where you can listen to the Pod, and also find out more about our work on the Fan Engagement Index, our new work in Rugby League, sign up for the Fan E...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  This one’s with Ryan Sparks, CEO of Bradford City AFC We’d already interviewed him back in Episode 11, but decided to have a second chat with Ryan after he was appointed as the youngest CEO in the country. He was appointed in November 2020, and this interview wa...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  Abhishek Singh runs the Arsenal Naigpur Supporters Club, and is based in Naigpur, India. He works for Think Fan Engagement, and also runs his own business, Sport Ed India, working with sports organisations including football clubs, in India, on social media and...

This is a chat with Ryan McKnight, CEO of the North of England Football Academy, former Stockport County CEO and adviser to a whole series of clubs, and ex-editor of FC Business Magazine. Ryan has been thinking a lot about the relationship between fans and clubs, and how that manifests itself in the practical - as well as emotional - sense. We talk about the mistakes clubs make in marketing, how l...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  Recorded in March 2021, this is a chat with Jonathan Bradley from Bang The Table. Their mission states that ‘Robust democracy requires real public participation. Our mission is to enable this participation as a fundamental pillar of well-functioning 21st century...

The latest Episode of BasChat, with Bas Schnater and Kevin Rye, focuses on Fan Journey Mapping.  We’ve provided a breakdown of the steps to take, some resources to do it, and some tips, below If you want to get in touch with us to discuss this further, drop us a line via the contact details on our website   Fan Journey Mapping: How to do it Step One: Preparations Find a model that could...

Recorded in Jan 2021, this is a chat with Darren Bernstein, Director of Bury AFC. Darren was previously in a number of senior Marketing & Communications roles at The EFL, FA, and British Squash and Racketball. He also teaches at the football university, UCFB at their Etihad Campus, and is an Independent Non Executive Director at British Orienteering. It’s a dig into the challenges that the clu...

The Fan Engagement Chat is where we hear about someone’s approach to Fan Engagement.  Recorded in Jan 2021, this interview is a conversation with US football (Soccer) activist, Paul Cox. Paul, who lives in Valencia, Spain, has been a fan of Seattle Sounders for years, and when in the States was involved in the formation of a couple of fan groups/organisations, including the Seattle Sounders F...

This week Sports Marketing Guru Tim Crow and TFE's Kevin Rye chat with Julian Jenkins, whose Simul Sports Group recently put in a bid for Wigan Athletic, and is looking to buy - and radically change - a football club, based on Fan Engagement, Corporate Community Activism and a radical approach to the finances.  Part One: Wrexham, Netflix and Thrills Part Two: Cardiff City - Aren’t we supposed...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  Until recently, Jacob Naish was Commercial Director at FC Nordsjælland - one of the most innovative sports organisations in the world and the youngest professional football team in Europe. The club - part of the Right to Dream Group - has a unique model for deve...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  This week we hear from Nick Hawker, Chair of the Exeter City Supporters Trust. We hear about how they managed to achieve top place in the Fan Engagement Index for the second year in a row, and in 2019/2020, put even more points on the board. We talk about why th...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement.  This episode is a chat with Howard Krais, former President of the UK Chapter of the International Association of Business Communicators, and co-author of Who’s listening? A research project exploring how organisations listen to employees. We talked about the sha...

Scott Goodacre runs The Online Rule, which publishes The State of Football Social Media (new edition out now), which examines the use of social media by football clubs globally, and thought to be 'the biggest survey of football social media staff in the world' (but he adds that if it's not, he's going to claim it is until someone tells him otherwise!) Whatever it is, it's a really important contri...

Welcome to the Fan Engagement Chat, the episode of the Fan Engagement Pod where we hear about someone’s approach to Fan Engagement. This episode takes a look at the fastest risers in the Fan Engagement Index for 2019/2020, Bristol Rovers, in a chat with Commercial Director Tom Gorringe, who you can also hear in Episode 5 . He comes with a richly deserved reputation for being one of the most effect...

This is a new episode of the Fan Engagement Pod called Did They Ask The Fans, where Sports Marketing guru Tim Crow and Kevin Rye from Think Fan Engagement, talk about why fans don’t get listened to in football, and why that has to change. Guest this edition is Ronan Evain from Football Supporters Europe, talking about the clown-car of Super League and the lack of business acumen shown by all clubs...

We're launching a new episode of The Fan Engagement Pod called Did They Ask The Fans, and the first one drops on 10/05/21. Sports Marketing guru Tim Crow and me, Kevin Rye from Think Fan Engagement, talk about why fans don’t get listened to in football, and why that has to change. Tomorrow starts with Ronan Evain from Football Supporters Europe, talking about the clown-car of Super League and the...

The Fan Engagement Pod is taking a short break this week, but will return for the launch of the Fan Engagement Index for 2019/2020 season next Wednesday 5th May. Support this show http://supporter.acast.com/fan-engagement-pod . Hosted on Acast. See acast.com/privacy for more information.

Episode 43 of the Fan Engagement Pod is a very timely chat with former CEO of sports marketing firm Synergy Global, Tim Crow. He now does a variety of things, including advising other sports, brands and clubs. In his spare time he’s a fan of Halifax Town. Given the talk of a European Super League, this episode is a great bit of insight into the world of sports marketing, the psychology of clubs an...

Episode 42 of the Fan Engagement Pod is a chat with Amanda Jacks. Since 2008, Amanda has been been working to improve the treatment of matchgoing fans in England & Wales for the Football Supporters Federation, and now the Football Supporters Association. On a practical level she works with supporters in trouble, assisting them through the complaints process & improving their access to just...

Episode 41 of the Fan Engagement Pod is a bonus episode, with Fiona Green from sports industry data experts Winners, chatting about the new edition of her book, Winning with Data, published by Routledge.  She’s well known in her field, and you can hear more about her and what Winners does in Episode 30. We’ve also got three copies of her book to give away. Listen to find out how! If you’re no...

Episode 40 of the Fan Engagement Pod is a bit of a special one. We’ve gathered together five fan facing communications, media and social media managers and officers from clubs in the Premier League, Championship, League One, Two and National League North.  They are: Alex O’Loughlin , Media Content Officer at Southampton FC, Elliot Byrne , Multimedia Journalist at AFC Bournemouth, Scott Demmer...