The Facebook Group Revival | Social Media Marketing, Make Money Online, Marketing Strategy, Course creator

Charlie Kirk's death impacted so many Christians around the world. And it was a wake up call for me. In this episode, I'm chatting honestly and completely unscripted about what his death has meant to me and how it's affecting my business moving forward. I'm talking about what God's calling me to in this new era of business and the shifts I'm making to walk in obedience to His calling.   Happy List...

Welcome to the “Launch Your Group” Podcast series Part 5! Your group launch isn’t just a date on the calendar... it’s an event. In this episode, I’ll walk you through the “party strategy” that gets people excited, engaged, and ready to stick around. We’re talking workshops, prizes, and an invite list that actually makes sense (hint: not “everyone you’ve ever met”). If you want your group to feel a...

Welcome to the “Launch Your Group” Podcast series Part 4! Here’s the truth: posting into a brand new group with zero members is basically shouting into the void. In this episode, I’ll share the smarter approach → what to have ready before you invite anyone, and the exact types of posts that make new members feel instantly welcomed and ready to engage. No awkward “Is anybody out there?” moments......

Welcome to the “Launch Your Group” Podcast series Part 3! Think you know Facebook Groups? Think again. There are hidden settings quietly sabotaging your growth, and most people have no clue they exist. Today, I’m revealing 3 sneaky toggles you must check (including one you should turn off immediately before it tanks your reach). These aren’t your usual “change your cover photo” tips. These are the...

Welcome to the “Launch Your Group” Podcast series Part 2! Forget fancy funnels for a sec. Your Facebook group setup alone can either pull in dream clients on autopilot… or make them scroll right past. In this episode, I’m breaking down 4 small but mighty tweaks that will turn your group into a magnet for the exact kind of people you want. Including why the “boring” group name is actually a power m...

Welcome to the “Launch Your Group” Podcast series Part 1! You’ve probably heard “know your ideal client” so many times it’s practically a drinking game. But what if you’re looking at it all wrong? In this episode, I’ll show you how to create a member avatar so specific it’s like you could spot them in a crowded airport. We’ll go beyond demographics into 3 often-overlooked details that will complet...

You’ve been lied to, friend. Engagement isn’t the secret sauce to a profitable Facebook group—strategy is. In this episode, I’m flipping the script on one of the biggest myths in online business: that low engagement = low sales. Spoiler alert: it doesn’t. If you've been spiraling every time your post gets 3 likes and a pity comment, this one’s for you. I’m breaking down: Why the algorithm isn’t yo...

With all the shifts in buyer behavior lately, you might be wondering—does high ticket still work? Today on the podcast, I’m joined by high ticket sales coach Camie Wilke to unpack this exact question. Spoiler alert: yes, it still works—but only when it's done right. In this honest and high-energy conversation, Camie breaks down what sets high ticket apart from mid or low ticket offers, why it’s no...

PSA!! I’m calling out the button that’s secretly sabotaging your Facebook group (yes, really). If your members are skipping your questions, your engagement feels off, or your email list isn’t growing—this sneaky little feature might be to blame. In this episode, I’m breaking down exactly what this button is, why it’s causing chaos in your group, and what to do instead so your group attracts the ri...

Are Facebook groups still worth it in 2025? Or has the algorithm officially killed them off? In this episode, I’m tackling the BIG question I know many of you are quietly asking: Should I even bother with my Facebook group anymore? Spoiler: YES. Facebook groups are still one of the best places to build trust, foster community, and generate consistent revenue—when you know how to use them strategic...

Is your content feeling flat? Like you’re doing “all the things” and still not seeing the engagement, leads, or conversions you used to? In this powerful conversation, I’m joined by Cheyenne K. Clayman—social media strategist, faith-filled business owner, and co-founder of Kuleana Connect—to unpack 5 silent signals that could be sabotaging your content without you even realizing it. We’re talking...

I'm pulling back the curtain of the reality of going 'all in' on your Facebook group. Because the truth is, most people just aren't dedicated to their groups, and that's ultimately why they don't succeed.   So in today's episode, I'm talking about what full commitment looks like to your Facebook group, and some of the amazing results I've experienced because of this dedication.   Happy Listening!...

Running a Facebook group shouldn't feel like a part-time job—and it definitely shouldn’t steal time from your family, faith, or the business you’re building. If you’ve ever wondered how to keep your group growing and profitable without being glued to your phone 24/7, this episode is for you.   Inside this quick and powerful episode, I’ll walk you through the 4 core systems that make a Facebook gro...

New look, new me?    Nah, new look, more authentic me. I just rebranded my entire business. Head to toe, new everything. And why?    Because I hit a point where my branding was holding me back. It was putting me in a box I didn't belong in, and it was time to get back to who I was truly made to be - personality flaws and all - and allow that authenticity to guide me forwards.    In this episode, I...

Hey friends! In today’s quick live session, I dive into a pesky issue many Facebook group owners face. We’re talking about the ultra-important task of naming your group. Spoiler alert: boring names are the secret sauce to growing your community!   We'll chat about why your group name needs to be super straightforward, how it helps with searchability, and why a simple, boring name can actually give...

Hey friends! We're having a heart-to-heart today about why you need to stop sharing educational content in your Facebook groups. I'll dive into why it's not working anymore and what you should be doing instead to actually see those sales rolling in. We'll explore the major shifts in social media over the past decade and how everyone's overwhelmed with information.   So, what should you be focusing...

Well, hello friends! I'm super excited to chat with you today about a topic that’s close to my heart—how to pivot your Facebook group. If your business evolves and you need to shift the focus of your group, it can be tricky and sometimes even uncomfortable.   Today, I’m sharing my personal experience with pivoting a Facebook group, the lessons I’ve learned, and the steps to take to make the transi...

In this milestone 200th episode, Sarah sits down with Michelle Vroom, a fellow Facebook group expert who’s built a $100k+ business using her online community. Together, they dive into what really works when it comes to monetizing your group in a way that feels authentic, sustainable, and God-honoring.   Michelle shares the honest truth about the mindset shifts, simple strategies, and sales systems...

In this episode, we explore the evolving landscape of Facebook and social media marketing amidst the rise of artificial intelligence. Dive into a thought-provoking discussion about the potential move from direct to interest-based marketing on Facebook, the future of online communities, and the impact of AI on how we connect and engage.   We also share insights on the need for authenticity in an AI...

In this episode, I share tips on how to get more leads from your Facebook group. We'll talk about common problems people face, like feeling their group is too small or their posts aren't being seen enough. I'll explain the importance of having a clear plan to nurture, identify, and convert leads.   You'll also learn why it's useful to keep track of potential leads and how being active in your sale...

Hey friends! Today's episode is a spontaneous live session from my Facebook group where I dove into a recurring theme from recent sales calls. Ever wonder why some big coaching programs aren't bringing you the results you expected? I chat about the major disconnects in the coaching industry and share personal experiences and insights from two incredible women facing similar challenges.   Join me a...

Hey friends! Today, we're diving into why offering low-ticket options isn't the solution to your sales challenges. I share my personal experiences with past offers and discuss common misconceptions about pricing and sales.   We'll explore the real reasons behind sales difficulties, such as communication issues, connecting with your ideal clients, and ensuring your offers meet their needs. Discover...

In this episode, we tackle the dilemma many business owners face: networking from a personal Facebook profile versus a business page. We'll discuss the impact of Facebook's evolving algorithm and the pros and cons of each method.   I share a coaching call with my client, Emily, who navigates this exact issue and seeks to balance privacy with effective networking. Get insights on optimizing your Fa...

Hey friends! In today's episode, I'm diving into the recent changes Facebook is making to their Live feature—starting now, all Facebook Lives will be automatically deleted after 30 days. While this has everyone a bit panicked, I'm here to reassure you that it's actually a beneficial shift.   I'll explain what this change means, why engagement drops after 30 days, and how we can leverage it to buil...

In this episode, we dive into the importance of creating a community within your Facebook group that people truly love and want to return to. Rather than just focusing on numbers and sales, we explore the deeper aspects of building a welcoming and engaging space.   To illustrate, I share personal experiences from my high school marching band days to highlight the impact of setting traditions and e...