Alison Jones

The Extraordinary Business Book Club

Business EN ↓ 399 episodes

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

Author

Alison Jones

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Episode 475 - A Christmas pause 22.12.2025

'Christmas is so many things, but it is also quite simply a moment of pause between the year that's ending and the year ahead. And as every writer knows, pauses can be extraordinarily powerful.' It may be the most wonderful time of the year, but Christmas is also very often a hot mess of busy-ness, stress and tricky relationships. So in these few days as the excitement/expectations build, here's a...

Episode 474 - It's Not Magic with John Amaechi 15.12.2025

'Almost every experience that I have is a story that I'm going to tell.' We often think of great leadership as 'magic,' but the truth is that's a convenient excuse. Great leaders aren't born that way - they become great by leaning in to what John Amaechi describes as ' a very boring set of skills and a huge amount of personal effort'. John's own background in the NBA showed him that the most extra...

Episode 473 - Story-Centred Leadership with Zoë Arden 08.12.2025

'The research shows that it's stories that are the most powerful mobilizers of change.' What does 'story' mean to you? Zoe Arden asked that question of more than 100 people, beginning her research, as she encourages us all to begin our stories, by listening first.  Leaders have at their disposal more facts and data than ever before, but the research and our lived experience confirms that facts and...

Episode 472 - Cut-Through with Dominic Colenso 01.12.2025

 'When you read a book... it's like when you watch a TV show or go to the theatre; you don't think about all of the work that went in behind the scenes.' I don't know about you, but I couldn't claim any of the following distinctions before I turned 26: flying a spaceship, losing a million dollars, being fired by Simon Cowell or dodging paparazzi.  Dominic Colenso, author of Cut-Through , ticked of...

Episode 471 - AI in publishing with George Walkley 24.11.2025

' This technology isn't going to go away. We need to figure out what role it has.' George Walkley is a legend in the publishing world. Over the last three decades, and particularly at Hachette,  he has not only witnessed but helped shape the digital transformation of the industry, and these days he's focused on how publishers respond to the challenges and opportunities of AI.  While the book itsel...

Episode 470 - The emotional labour of writing a book 17.11.2025

When we talk about writing business books, we usually focus on concepts, models, clarity, structure, impact. But alongside the head work is a whole invisible heap of emotional labour: behind every sentence lies a secret history of fear, doubt, frustration and occasionally joy. In this Best Bits episode, we're bringing that emotional undercurrent front and centre. Because writing a business book, j...

Episode 469 - Rebrand Right with Rachel Fairley & Sarah Robb 10.11.2025

 'If you haven't diagnosed where the problem lies in the first place, how do you know which lever to pull?' If your idea of a rebrand is a new colour palette and an updated logo, think again.  Too often, superficial design changes don't just fail to deliver growth, they actively damage the brands they were intended to bolster. Rachel Fairley and Sarah Robb have helped some of the world's biggest c...

Episode 468 - Another Door with Eleanor Tweddell 03.11.2025

  'That's all we've got as well in this age of AI… we have to put heart and soul into what we create.' When someone cheerfully tells you that when one door closes another door opens in the midst of the rawness of redundancy, you'd be forgiven for wanting to punch them. Eleanor Tweddell certainly did. But then she made a conscious decision to 'lean in' to the idea of another door. It turns out that...

Episode 467 - Smart Conflict with Alice Driscoll & Louise van Haarst 27.10.2025

'The absence of healthy conflict is a large part of why people will leave jobs, because it's not where the growth happens.' How do you feel about hard conversations at work?  Our approaches to conflict are often less than smart. Whether your tendency is towards avoidance or aggression, unless you're actively rejecting 'enforced harmony' for an environment in which people are able to disagree well,...

Episode 466 - Behind the scenes at the Frankfurt Book Fair 20.10.2025

Fresh (if you can call it that) from the Frankfurter Buchmesse 2025, I'm here this week with a candid look at what we and other publishers were talking about over those three hectic days - global sales, routes to market, Amazon and its new algorithm, AI, digital library platforms, translation rights and the evolution of metadata - and what all of that means for authors.  Plus why I HAD to go and h...

Episode 465 - Don't Be Yourself with Tomas Chamorro-Premuzic 13.10.2025

'At some point, the right to be you ends and your obligation to others begins.' 'Just be yourself.' It's the most uncontroversial advice in the world, right?  Wrong, says Tomas Chamorro-Premuzic. He's a man who likes to pick fights with universally accepted truths, because of course they're almost always more nuanced than we like to think.  In his new book Don't Be Yourself , he points out that un...

Episode 464 - Writing and community with Parul Bavishi 06.10.2025

 'At the lowest end of what a business book could be is, yes, it's a calling card... [But] what if your book was transformational?' Parul Bavishi - editor, former literary scout, co-founder of the London Writers' Salon and host of the Writers' Hour podcast - knows something about the realities of writing and the power of creative community. Writing can be a lonely business, but in the LWS's regula...

Ep 463 - Getting booked as a speaker with Maria Franzoni 29.09.2025

' Nobody cares about you until you show that you understand their problem, their situation, and you care about them.' As a former international speaker bureau owner, Maria Franzoni knows exactly what it takes to become a highly sought-after (and well-paid) speaker. In this week's conversation, she reveals what speaker bookers are really looking for, and you might be surprised to discover that how...

Episode 462 - Perfecting your pitch with James Spackman 22.09.2025

 'You need to kind of kick off this persuasive chain reaction and enlist people to the cause of your book.' In the book trade, James Spackman is known as 'The Pitch Doctor'. From an illustrious start to his career in the post room at Bloomsbury to sales, marketing and agency roles at Hachette, Osprey and now The bks Agency, his passion has always been to communicate a passion for books.  As he exp...

Episode 461 - The Disruptors with Sally Percy 15.09.2025

When she started her first job reporting on farming, trying to work out how to move into interior design, Sally Percy had no idea she'd forge such an extraordinarily successful careeer as a business journalist and author. But the lessons she learned in her earliest days - how to write so a five-year-old child could understand, how to write to word count, the sanctity of deadlines, and perhaps most...

Episode 460 - Shaking things up 08.09.2025

People who write business books - at least, business books worth reading - tend to think a little differently. This 'Best Bits' episode features a formidable line-up of disruptors, each of whom brings a very personal toolkit for unsettling the status quo, in work and in life. Challenging the system often starts by asking awkward questions and you'll find lots of those here. What you WON'T find are...

Episode 459 - Beyond Belief with Mike Porteous 30.06.2025

'I see confidence as something that's rooted in how we feel before any words, something which touches on sensations.' What do you think of when you think of sports coaching? Elite lean performance machines preparing to break records?  Mike Porteous has competed and coached at elite level as a triathlete, but he believes that coaxing new swimmers from the shallow end is just as important an act of...

Episode 458 - Healing-Centred book launch with Kerry Tottingham 23.06.2025

 "How do you want your book to make people feel? Start with the feeling and then work your way backwards." When you're all about creativity, social justice and empowering individuals to transform pain into positive action, how do you design a book launch that reflects that?  Kerry Tottingham rejected the warm white wine option for a radically different book launch event to celebrate the launch of...

Episode 457 - The Work We Need with Hilary Cottam 16.06.2025

What does a good working life look like in the 21st century? Dr Hilary Cottam, OBE has spent the last five years exploring this question through collaborative workshops she calls 'imagininings', involving all sectors of the post-industrial workforce from gravediggers to consultants. The same resonant themes kept emerging: the need for work that pays the basics, offers meaning, allows space for car...

Episode 456 - We Need New Leaders with Charlotte Otter 09.06.2025

 'Every time I interviewed somebody, I said, is there anyone you think I should talk to? And so it had a network effect for me. My network grew with these generous, amazing, thoughtful people.' Writing a novel can be lonely; writing a thesis can be demanding; writing a business book can be a team effort. Charlotte Otter's done all of these, with a side of journalism, and in this week's podcast we...

Episode 455 - Best business books with Todd Sattersten 26.05.2025

' I think reading a book is sometimes like... you've slowed things down. You're in this present moment, working on this very particular thing. And I think we want more of that in our lives.' What makes a business book worth reading - or publishing? If you've ever felt overwhelmed by the sheer volume (and, let's be honest, variable quality) of business books on the market, you'll appreciate Todd Sa...

Episode 454 - From spark to flame 19.05.2025

'Creativity needs oxygen just as much as fire does.' What does it take to turn a spark of inspiration into a sustained creative fire? This week's episode is a reflection on the art of making fire, from striking the first spark with flint and steel to nurturing the ember with just the right balance of oxygen and fuel, and how that process sheds light on the creative process. More specifically, it's...

Episode 453 - The business of being a writer with Jane Friedman 12.05.2025

'The foundations of how authors build visibility, build a readership... while the tools change, the principles don't.' Jane Friedman has been commentating on the business of books for many years, and her classic The Business of Being a Writer has demystified the industry for thousands of authors. So on the release of its second edition it seems a good time to ask: what has changed over the seven y...

Episode 452 - Creative Velocity with Leslie Grandy 05.05.2025

Leslie Grandy always wanted to be 'creative', but after discovering that she 'sucked' as a child at piano, painting, drama, dancing and so on she decided (to the relief of her teachers) that it simply wasn't for her.  Until she realized, in her corporate career working with visionary leaders like Steve Jobs, that creativity can also be defined as 'the ability to solve problems in novel ways'. And...

Episode 451 - Collaborating with AI with Georgia Kirke 28.04.2025

 'If you just want a machine to write all of this stuff and put your name on it and say it's yours, I don't know what the motivation is. I don't know what results you think it could bring.' What does it look like to use AI in creative activities practically, ethically, and in a human-centred way? One answer to that question might be Cliobooks.ai, the speak-your-book technology developed by publish...

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