Alison Jones

The Extraordinary Business Book Club

Business EN ↓ 399 episodes

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

Author

Alison Jones

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Episode 150 - The Sesquicentennial Best Bits 28.01.2019

There aren't many opportunities to slip the word 'sesquicentennial' into conversation, so make the most of this one by recommending it, casual-like, to all your friends. A few of my favourite moments from the last few Extraordinary Business Book Club episodes, with the focus today on serendipity. (There's another great word right there...) James Kelley on pivoting your book idea Alexandra Levit on...

Episode 149 - Building out the brand with Graham Allcott 21.01.2019

Graham Allcott is one of the most productive people I know. Which isn't surprising. His book How to be a Productivity Ninja was a huge success when it was first published five years ago, and has become the cornerstone of his business, Think Productive. There's a new edition of that book on the way, but there's also a bigger conversation around the principles within it. 'It's a conversation that ha...

Episode 148 - Disrupting Yourself with Whitney Johnson 14.01.2019

'We are learning machines. It's the biology of who we are.' We're used to thinking about disruption as a force that shapes industries, products and services. But have you ever thought about disrupting yourself? Whitney Johnson recommends that you jump to a new learning curve every five years or so, and in her new book, Build an A Team, she shows how to help everyone in your organisation get on boa...

Episode 147 - The Children's Fire with Mac Macartney 07.01.2019

In a world facing unprecedented social and ecological challenges, Mac Macartney has a challenge for businesses: 'There is no organisation in this world better designed, resourced or equipped to create change in the world than businesses. They're designed to make stuff happen... We talk a lot about innovation and creativity. Could we really envisage something startling that would... lead us into a...

Episode 146 - The Reading and Writing Resolutions Special 31.12.2018

What one habit will make the biggest difference to you and your business in 2019?  Billionaire Mark Cuban puts his success down to the fact that he spends 3 hours each day reading.  'I read every book and magazine I could. Heck, $3 for a magazine, $20 for a book. One good idea that led to a customer or solution and it paid for itself many times over.' Warren Buffett said the same to a class of stu...

Episode 145 - The Mother of All Jobs with Christine Armstrong 24.12.2018

If you're a working parent, you won't need telling that this isn't really working. You might not, however, be aware that it's not working for pretty much everybody. In her research for The Mother of All Jobs , Christine Armstrong uncovered a conspiracy of silence that means every working mother feels uniquely incompetent when in fact the system is fundamentally broken. But even if this topic isn't...

Episode 144 - The Post-Truth Business with Sean Pillot de Chenecey 17.12.2018

Oxford University Press identified 'post-truth' as its Word of 2016, in the wake of both Trump and Brexit campaigns, and we've all been quietly adjusting to that new reality in politics ever since. But it's not just a political issue: if, as Sean Pillot de Chenecy contends, 'Consumer trust is the basis of all brand values', what does it mean when companies betray that trust? In a world of more tra...

Episode 143 - The future of work with Alexandra Levit 10.12.2018

The days of getting one degree and working your way up the ranks with one employer are long gone, says Alexandra Levit. In the future of work: 'You have to be comfortable branding yourself, selling yourself, and you have to be comfortable with constant reinvention, and change, because nothing is going to stay the same for very long.' Alexandra has an optimistic vision of the future of work - which...

Episode 142 - The Crucible's Gift with Dr James Kelley 03.12.2018

Why does adversity make some leaders and break others? Dr James Kelley stumbled across the answer - he thought he was going to write a book on corporate wellness, but what emerged from his conversations with over 100 CEOs was a pattern of how effective leaders choosing to redefine a critical moment of adversity as the source of growth and strength. James's strength is the spoken, not the written,...

Episode 141 - Lead Like a Coach with Karen Morley 26.11.2018

Karen Morley knew there'd be no problem writing about the principles of leading like a coach, and she found it relatively easy to structure her ideas and practice into a methodology. But how to bring that alive for a reader? The answer of course was to use stories, and Karen developed a brilliant system of writing as reflection woven into day-to-day practice that allowed her to find the stories as...

Episode 140 - The Best Bits 19.11.2018

A few of my favourite moments from the last few Extraordinary Business Book Club episodes, and this time we're thinking about grit, which comes through in different ways through all these conversations. Ayse Birsel on optimism and finding the best answers in the worst places Elaine Halligan , whose own life demonstrates the power of grit in turning tough situations around, on getting the support y...

Episode 139 - Being the champion of your book with Pete Williams 12.11.2018

Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing.  'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur Marketing, Pete knows a thing or two about marketing books, and you might be surprised by his advice. He...

Episode 138 - Talking out the book with Elaine Halligan 05.11.2018

Elaine Halligan has an extraordinary story. Her journey to becoming one of the world's leading parenting experts began with her own son's difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing the book so many people had begged her to write, she didn't know where to begin. How do you turn lived expe...

Episode 137 - Making the Boat Go Faster with Ben Hunt-Davis 29.10.2018

'While we're doing one thing, let's just do it as well as we can and make sure we are spending our time, of which we have so little, let's spend it wisely.' Ben Hunt-Davis knows a bit about focus. As part of the 'Sydney 8', who revolutionised the approach to rowing training and brought home Gold, he learned powerful principles about performance and process that he now brings to the business world...

Episode 136 - The Leadership Lab with Pippa Malmgren 22.10.2018

'A 20th-century leader was very analytical, it's all about the drill-down into detail and numbers. But frankly, that did not serve us very well, and that's partly what led to everybody being blindsided by populism. So we say, in the 21st century, you can do analytical, but you have to do parenthetical... you have to be able to not just drill down, but look across. To understand how to connect the...

Episode 135 - Be More Pirate with Sam Conniff Allende 15.10.2018

"You've got to ask yourself what is more important. Is it selling books, or starting a movement?" Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he's since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a book he began by writing 'the worst book on earth'. Luckily it didn't end there: find out how he fou...

Episode 134 - Real Confidence with Michelle Sales 08.10.2018

'Now, I look at work and life and what I know in a different way, it's almost like I'm attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.' Michelle Sales never thought of herself as a writer. She didn't even particularly enjoy writing her book, The Power of Real Confidence (though she LOVES having written it). Maybe you recognise how it went:...

Episode 133 - Ghostwriting and Frankendrafts with Derek Lewis 01.10.2018

'The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn't match that part. It looks like a Frankenstein monster. And that's why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and pieces stuck and bolted on here. And we cut that part out and put it over here. It's not supposed to be the finished...

Episode 132 - Design your life with Ayse Birsel 24.09.2018

'When you're being creative, all you're trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.' Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse engineer exactly what she was doing, and when she'd identified how this design thinking - Deconstruction:Recons...

Episode 131 - An Unforgettable Launch with Michael Brown 17.09.2018

This is a very special episode for lots of reasons. Firstly because it's shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I've ever attended. Thirdly because Michael Brown, the author of My Job Isn't Working: 10 proven ways to boost your career mojo is not only a Practical Inspiration author but a graduate of the very first This Book Mean...

Episode 130 - The Best Bits! 10.09.2018

A hand-picked selection of treasures from the last few Extraordinary Business Book Club episodes, with the focus on other people - how can they help you write a better book, faster, what impact will your book have on them, and how can you make them care enough to read it in the first place? Molly Beck on reaching out, and why writing a book makes it so much easier  Michelle Carvill on how listenin...

Episode 129 - Happy Money with Elizabeth Dunn 03.09.2018

Money can't buy you happiness - unless you're smart about it. Dr Elizabeth Dunn reveals the surprising ways in which money CAN make us happier, and also why it so often fails to do so. Along the way we discuss the importance of getting rid of the long words, even if you're an academic, because:  'If you truly understand a topic, you should be able to explain it in simple language.' Academic resear...

Episode 128 - Writing and speaking with Hugh Culver 27.08.2018

Hugh Culver has done a lot of stuff in his life - from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world.  For him, writing a book was an opportunity to reenergise and deepen his thinking, to create something distinctive, and it worked. In this week's conversation he reveals how the writing and the speaking work together, the wri...

Episode 127 - Leading Through Uncertainty with Jude Jennison 20.08.2018

Horses don't care what your job title is. They're not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you're leading authentically. Jude Jennison discovered the astonishing power of horses to transform people's approach to leadership when she faced her own fear of horses – now she has a herd of five, and I met them all at her...

Episode 126 - Writing backwards with Andrew Davis 13.08.2018

'I've finally decided that I really should be writing books backwards.' Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards. He's started with a hypothesis and he's testing it out week by week on YouTube, taking on board the feedback,...

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