Growthbook

The Experimentation Edge

Business EN ↓ 54 episodes

How do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation team, each episode goes deep with operators running experimentation programs at scale. Hosted by Ashley Stirrup, CMO at GrowthBook and a 25-year executive in data and experimentation. For product manager...

Be sure to visit the podcast's website and support the creator: the-experimentation-edge.transistor.fm

Author

Growthbook

Episodes

From chatbots to open-world agents at Microsoft: evals, go-live metrics, and copilot velocity 17.03.2026 28:26

AI is moving so fast that what “good” looked like a few months ago is already outdated. So how do you measure value, ship safely, and scale what works? Marco Casalaina, VP of Products, Core AI and AI Futurist at Microsoft, joins to unpack how his team builds and evaluates next‑gen AI—at hyperspeed. Marco leads the AI Futures team and previously led Azure OpenAI, Azure Cognitive Services, Respons...

Upwork on AI-Driven Ops at scale 11.03.2026 30:40

Summary What do you test rigorously—and what do you ship fast and fix forward—when every change could impact millions? Vinoj Kumar, Vice President of Engineering at Upwork, leads at the intersection of infrastructure and product, where feedback loops are longer and the blast radius is wider. He shares a pragmatic framework for experimentation—blast radius x reversibility—that sets testing rigor,...

How Moxie Pest Control boosted conversions 5% with data and coaching 05.03.2026 17:05

Think pest control isn’t a digital business? Think again. Raj Mehta, Vice President of Product and Technology at Moxie Pest Control, outlines how he turned a spreadsheet-run operation into a data-driven engine across 9,000+ daily calls. Raj shares how consolidating fragmented systems into a data lake unlocked automation—from shrinking lead routing from 20–25 minutes to under 30 seconds—to deploy...

Typeform on how to stop running experiments and start earning them 24.02.2026 31:55

If 80% of A/B tests fail, how do you de-risk decisions that touch pricing, product, and brand? Aleksandra (Aleks) Bass, Chief Product & Technology Officer at Typeform, shares how her team “earns the right to A/B test” with medical-grade rigor—moving from literature reviews and user tests to simulated trials before exposing changes to customers. She details Typeform’s repositioning from “forms”...