The Exchange

Over half of web traffic is now AI bots. Synthetic focus groups are replacing human conversations. A $13 million investment is betting on 3D AI for consumer research. Is your data contaminated? Can artificial personas deliver real insights? Episode 87 exposes the critical inflection point where market research meets AI - from malicious bot fraud threatening survey integrity to breakthrough technol...

AI is moving fast—and market research is racing to keep up. In this episode, Lenny and Karen break down the mergers, product launches, and ethical debates reshaping our industry. From digital twins to smart glasses, this one’s packed with insights on where we’re headed—and what it means for researchers.

AI isn't just changing our tools—it's forcing us to redefine what it means to deliver value. Karen Lynch and Lenny Murphy examine this transformation through critical developments: Press Ganey's acquisition of InMoment, Meta's privacy-challenging facial recognition, and Morning Consult's AI research revolution. The real challenge? Building an AI future that serves humanity rather than replacing hu...

Industry heavyweights are flocking to IIEX North America as research and advertising undergo a major transformation. We'll dive into why Roblox is paying players to watch ads, how AI is becoming the ultimate research partner, and what Amazon's potential TikTok acquisition means for the future of shopping. Plus, learn why today's insights professionals are trading spreadsheets for strategy as AI re...

Karen and Lenny dive into the wild frontier of marketing tech—where a $60M bet on Cint and Neurons’ bold U.S. move hint at seismic shifts ahead. We explore how AI is not just streamlining workflows, but reshaping product development, packaging, and the very way consumers make decisions. Plus, the surprising generational twists in AI adoption and what 90% AI integration really means for effectivene...

A $10 million fraud case has rocked the market research world—exposing major cracks in data quality, vendor accountability, and supply chain transparency. This episode dives into what went wrong, why it matters for industries like pharma, and how emerging tools and bold collaboration could be the key to restoring trust. If you rely on data, you need to hear this.

Trust in flames? The market research world reels from the SliceMR fraud bombshell while battling an alarming new frontier: apps designed specifically to help people cheat in interviews and relationships. As AI avatars become indistinguishable from humans and verification systems struggle to keep pace, industry leaders gather at IIEX North America to confront an existential crisis. Meanwhile, tech...

Data quality is under fire — and the industry is fighting back. Fresh from IIEX, Karen Lynch shares how market researchers are tackling fraud with interactive games, new tech (like eye-tracking and LinkedIn verification), and a mindset shift that treats data like a crime scene investigation. Karen Lynch and Lenny Murphy also dig into big moves reshaping the landscape: the Apollo and Canovo merger,...