The Everyday Storyteller

The brilliant feminist writer, Margaret Atwood said. “You’re never going to kill storytelling, because it’s built in the human plan. We come with it." In this episode I explore, in brief, what she means by this. P.S don’t worry, this isn’t a proper lecture. It’s still only a couple of minutes long but it is a slight deviation from the normal content I share. And why not, it’s Christmas after all!...

I’m sure there’s a gizzilion different rules but, I’m all for making storytelling simple for you, so I’ve boiled it down to just three. Rule no.1 - Be engaging and be yourself. Flaws and all. Rule no.2 - Show others how you can take them on a journey from where they are now to where they want to be. Rule no. 3 - Make sure you’re clearly tell others how to get started on that journey with you. For...

It’s a common misconception that storytelling is all about telling people how much you rock. It’s actually all about meeting needs. If you can show someone how you meet their needs and solve their problem better than the next person, you get the gig. If you’re just telling people you’re great, you’re not solving any problem or meeting any need (other than possibly that of your own ego but that doe...

If you want others to buy into what you have to say, then you need to build trust. That trust doesn’t come from pretending to be someone you’re not, just because you feel you have to be a certain person to succeed. No, trust comes from others understanding who you really are and what, therefore, this means to them. And how do you help others understand you better? You got it - through sharing your...

The ultimate tragedy is when nobody knows just how brilliant you are. In this episode, we’ll explore ways to change that. Nowadays it’s not enough just to do a great job, you need to be showing other people just what impact you can have on their lives. And this is where your personal brand story comes into its own. Your story lets your audience into your vision of the world; helping them understan...

I’m spreading a simple message. If things in your life change, it’s ok to change your story. In fact, you should change your story. Or else things will probably start getting a little weird. Here are four reasons why it might be time to change your story: Your audience has substantially changed Your story is no longer relevant to who you are now and the reasons you do what you do You’ve experience...

Only 22% of top-rated podcast shows have female hosts. Depressing isn’t it? We often think we’re just one tiny voice, so why does it matter if we don’t speak up. But just imagine if everyone thought like that! If sharing your story scares you, just think of the wider good it could be doing. The women that you could be inspiring, giving hope to, or making them feel less alone. In this episode I emp...

“Leaders lead by telling stories that give others permission to lead, not follow.” - Michael Margolis In this episode we explore the importance of storytelling in leadership and how your story can help give others permission to lead. Pssst - even if you don’t see yourself as a 'leader' don’t skip this episode. Being a leader isn’t just about managing a team; you might be a thought-leader, someone...

How many of you remember the saying ‘sticks and stones can break my bones but words can never hurt me’? As a child I totally accepted it - the standardised retort for playground bullies. But as a grown up, I’ve really started to question it. In this episode, I discuss the power words have to make people feel really great, or really crap. And share ideas on how you can get ahead of yourself when th...

Feel the (storytelling) fear and do it anyway There will always be people that don’t like what you have to say. And that’s fine. They’re not ‘your people’, they will probably never buy from you or buy into you. In this episode I’ll show you how to stop worrying about trying to please the wrong people and how to engage positively with the right people through creating stories that speak directly to...

One of the key lessons I’ve learned so far with running a business, even launching this podcast, is that if you wait around for perfection, it will never happen. In this episode, I explore the concept of MVP - Most Viable Product and how this can help you get more stories out into the world before it’s too late. I also set you the challenge to hit the ‘post’ button on a story you’ve created, witho...

Hands up who’s cynical when it comes to all those glamorous rags to riches tales we see on social media yet still often compare your own story to them? Yep. Me too. But don’t worry. In this episode I chat all about why sharing failure stories can be even more powerful when it comes to creating connections with your audience and fostering trusted relationships. Want to get involved? I’ve also set a...

Whichever way you look at it, Imposter Syndrome is real and probably isn’t ever going to go away completely. But there are a few things you can do about - and this is so important when it comes to being a better storyteller. In this episode, I share my story about speaking at a conference in front of 200 women and what this experience taught me about tapping into collective fears to engage my audi...

One of the trickiest things, once you’ve found your voice, is knowing what to talk about. So if you’re after some quick inspiration, listen on. In the last episode ( Sharing. Or over sharing? ), I mused about how much is too much when it comes to sharing publicly. In this episode, I’m going to share a few ideas for personal stories that shouldn’t have you running for the hills. And don’t forget to...

At least once a week I get ask the question - “how much personal stuff should I talk about when telling stories.”? Truth is, there is no wrong or right answer but in this episode, I’ll help you set your own boundaries and see how sharing a little more of ‘you’ can help you develop deeper connections and engagement with your audience. Check out the next episode ( Revealing the woman behind the curt...

Imagine this. You put your heart and soul into writing a brutally honest story that highlights just why you’re so bloomin’ brilliant and then, urgh, someone you know actually reads it. Worse still it’s “that” mum on the school run. What do you do?. Ok so that’s just a bit of fun but trust me, this is a real fear for many including myself. In this episode, I unpick why we worry so much about the ju...

Your brand story, your why story, customer stories, success stories, failure stories. Arrgh it’s enough to make your head hurt. But what does it all really mean? And why does it even matter? In this episode, I answer all those questions and more, showing you how telling you stories can help you and why it’s worth investing 2-3 minutes a day in this podcast to learn how to do just that. If you're r...

The Everyday Storyteller celebrates the power of the female voice, creating a space where all voices are welcomed, sharing experience and learnings. But even bigger than that, it sends a message to the world that we’re here to be heard. In this episode I share my own story about why my voice matters and encourage you to think about why yours is important to you. Want to continue the conversation o...

Just because the world has gone to pot, is this a reason to stop sharing positive stories? Today I explore why storytelling in times of crisis is so important and share tips to help you get the right tone in your stories. 5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one. Want to continue the conversatio...

Despite what certain parts of society may want us to think, having a voice and using it to champion things that are important to you, does not make you difficult. It’s not ‘un-lady like. Nor does it give others the right to attack you for it. Having a voice is not just about winning over an audience or connecting with customers. It’s what that voice can do. With storytelling comes great power - we...

How many times have you thought to yourself - I haven’t got a story. Or I’ve got a story but its really boring. Or worse still, I’ve got a great story but I’m too afraid to tell it. In this episode, I’ll explore why, when it comes to telling our story we’re often our own worst enemy. And I’ll give you some ideas for moving beyond this. For women with something to say, The Everyday Storyteller is a...

When someone mentions storytelling, do you roll your eyes, fearing yet another new skills you just haven’t got time to learn? You’re certainly not alone. In this episode I share why learning to tell better stories should be a habit, not a headache and suggest some ways to make it easy for you to hone your skills. For women with something to say, The Everyday Storyteller is a podcast about making y...

Do you ever feel like someone else is pulling your strings? You know you’ve got things you want to say but when they come out of your mouth, they sound so completely different you don’t recognise yourself? In this episode I explore why figuring out your story is such an important step to getting the life you deserve and give you a quick and easy way to start. For women with something to say, The E...

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.  The daily show is hosted by Hilary Salzman, a firm believer that our stories are what connect us as people. In each short episode, I'll share one thing you can do, write or think about to explore your story and create the daily habits and mindset to be your own everyday s...