Fexingo
The Event Marketing Podcast with Fexingo: Conferences, Trade Shows, and In-Person Brand Activation
Lucas and Luna meet in the backstage green-room of the business events circuit — the cavernous convention centers, the trade-show halls, the hotel ballrooms where brands spend millions to stand still and be seen. This show is the anti-sales-pitch: a forensic look at what actually makes an in-person brand activation work, drawing on hard numbers from CEMA and CEIR reports, post-event ROI audits from companies like Salesforce and HubSpot, and the logistics of booth placement, lead capture, and attendee psychology. Lucas, a journalist who has covered the events industry for a decade, and Luna, a...
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Episodes
Why Top Exhibitors Skip the Biggest Trade Show 22.05.2026 9:45
Lucas and Luna explore why some of the most successful B2B brands deliberately avoid mega-trade-shows like CES or the NAB Show. They drill into Salesforce's decision to skip Dreamforce-adjacent events and instead run their own 500-person 'World Tour' roadshows — cutting costs by 40 percent while doubling qualified lead volume. Luna challenges whether this strategy only works for brands with existi...
How One Sponsor Data Point Killed the Cold Email 21.05.2026 7:48
Lucas and Luna unpack the shift from spray-and-pray sponsor outreach to event-led relationship building. They examine a real case—a B2B SaaS company that cut its outbound email volume by 70% and instead invested in a single strategic booth at a vertical trade show. The result? A 340% lift in qualified pipeline from that show alone. They break down the math: why a $25,000 booth with $15,000 in trav...
Why Event Micro-Moments Beat Brand Awareness 21.05.2026 8:41
In this episode of The Event Marketing Podcast, Lucas and Luna explore why the most effective brand activations aren't about splashy spectacles but about creating short, high-impact micro-moments. Using Salesforce's Dreamforce conference as a case study, they break down how a 90-second interactive demo at a trade show booth can drive more qualified leads than a 30-second TV ad. Lucas shares data f...
The Event That Cost One Million Dollars and Worked 19.05.2026 5:44
Episode 1 of The Event Marketing Podcast kicks off with a specific, jaw-dropping number: one point two million dollars. That's what software company HubSpot spent on a single booth at the 2024 INBOUND conference. Lucas and Luna unpack why, walking through the actual breakdown of costs—from the two-story structure to the barista-staffed coffee bar—and what the company got in return: fifty thousand...
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