The Estate Agent Consultancy Podcast

One of the biggest reasons people stop creating content isn’t a lack of confidence—it’s running out of ideas. In this podcast, I share the simple framework I use to generate an endless stream of content ideas without staring at a blank page or wondering what to post next. Whether you’re an estate agent, self-employed agent or business owner, this system will help you create content consistently, b...

In this episode, I sit down with Jack Flower for a one-year check-in on his estate agency journey. When Jack first came on the podcast, he was grinding for every instruction — chasing leads, covering too large an area, and figuring out what actually worked. Fast forward to today, and things have changed. We break down: What’s driven real growth over the last 12 months How niching down transformed...

Most sellers think lots of viewings mean their property is priced correctly. Unfortunately, that’s often not the case. In this episode, we explore why viewings can give you a false sense of confidence, using a simple dating analogy that perfectly explains what happens when a property attracts attention—but fails to convert into offers. We discuss: Why viewings aren’t the metric that matters The da...

Most estate agents think they’re selling a house sale. They’re not. Your client doesn’t wake up wanting to sell their home—they want to move closer to family, buy their dream house, downsize, relocate or start a new chapter. The sale is simply the vehicle that gets them there. In this episode, we discuss why understanding your seller’s real goal completely changes the way you market yourself, cond...

have you ever stopped yourself from posting or sending something because you thought, "I've already said that?" The truth is, your audience probably hasn't heard it nearly as often as you think. In this episode, we're exploring why repetition isn't boring, it's one of the most powerful tools in marketing. You'll learn why the most memorable letting agents do...

Most business owners think charging upfront is all about improving cash flow. In reality, it changes something far more important—it changes the quality of your clients. In this episode, I explain why switching to upfront payments was one of the biggest improvements I’ve made in my business, and why so many people avoid it because of fear, imposter syndrome or worrying clients will say no. We disc...

In this episode, I’m joined by David Adams — Managing Director of Cavendish, two-time best-selling author, and a leading voice in modern estate agency. We cover everything from starting as a Saturday boy to running a multi-branch business, and more importantly — how David has built a brand that attracts landlords and sellers before his team even walks through the door. Inside this episode: Why tod...

Building a personal brand can be one of the fastest ways to grow your business—but it comes with hidden challenges that few people ever mention. In this episode, I explore both sides of personal branding: the trust, authority and opportunities it creates, alongside the pressure, expectations and risks that can leave you feeling trapped by your own success. We discuss why personal brands often grow...

If your motivation rises and falls with your revenue, you’re probably measuring the wrong things. In this episode, I explain why revenue is a lagging indicator and why the most successful business owners focus on the actions they can actually control instead. You’ll learn how shifting your attention from outcomes to inputs creates more consistent growth, better decision-making and a healthier mind...

The best letting agents don't always have the best answers...they ask the best questions. Today, it's all about why curiosity is one of the most underrated skills in lettings businesses and how asking better questions can transform your valuations, landlord meetings, networking conversations and even the way you lead your team. We're exploring how the right question can uncover oppo...

Selling has changed, but many businesses are still relying on outdated pitches. In this episode, we explore why modern clients do not need more information—they need clarity, confidence and someone who genuinely understands their problem. You will learn how consultative selling helps you build trust faster, win higher-value clients and make sales conversations feel far more natural. We cover why p...

In this episode, I sit down with Ross Daniello to unpack one of the most honest and insightful journeys in estate agency—from starting again as a junior in his 30s to building a market-leading premium brand with Chartwell Noble. We dive deep into what it really takes to succeed in this industry—cutting through the noise, the hype, and the “get rich quick” nonsense that’s everywhere right now. Ross...

Most estate agents are offering the exact same thing… just packaged in the most boring way possible. In this episode, we break down why “free market appraisals” don’t actually appeal to modern sellers—and what they really want instead. Because the truth is, it’s not about changing the service… it’s about changing how you position it. You’ll learn how simple shifts like “strategy session”, “market...

You asked. I delivered. I was asked last week by an agent how to grow their downline...  Here's how I would do it in 2026. Enjoy. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: http...

Any agent can share the latest property news. Very few can explain what it actually means for their landlords. Even fewer are actually doing it. In today's episode, we're looking at how to become the local expert landlords rely on by turning headlines into practical advice. How to use your market knowledge in valuations, social media and landlord conversations to demonstrate real experti...

Most estate agents ask for reviews… But very few actually get them consistently. In this episode, we break down the psychology behind getting more 5-star reviews — and more importantly, getting clients to actually follow through and leave them. We cover: Why most people intend to leave a review… but never do The simple psychological shift that gets more “yes” responses How to give clients a real r...

This Saturday's episode is a little different. It begins on a packed train out of Bath Spa, where nobody would give up their seat for an elderly lady — and where Toby realised something wasn't right, and hadn't been for a while. What follows is an honest conversation about burnout and the pressure of self-employment, and some genuinely remarkable research into why doing good is good...

What does it really take to build a long-lasting estate agency business? In this episode, I sit down with Wendy Peterman from Petermans, a business that’s been serving its community for decades, to unpack what actually matters. And it’s probably not what you think. We cover: * Wendy’s journey from advertising into estate agency * Why communication is the most underrated skill in the industry * The...

If you want more instructions…  You need to be brutally honest about one thing: Are you actually focusing on the job that matters most? In this episode, we break down the mindset shift every estate agent needs to make if they want to grow — and why so many get distracted by everything except the thing that drives revenue. We cover: The real #1 job of an estate agent (it’s simpler than you think) W...

If you feel constantly busy in your estate agency… but your bank account doesn’t reflect it — this episode is for you. Because being busy doesn’t mean you’re being productive. In this episode, we break down: Why so many agents stay stuck doing everything themselves How to identify what actually moves the needle in your business The shift from “doing more” to doing the right things How to bring in...

Rachel's back this week (thanks Chris for holding the fort!) with your weekly lettings challenge. What if your next landlord instruction didn't come from an advert, a valuation or a referral...but from a community you've built yourself? I'm setting you a challenge that could completely change the way landlords in your local area see your agency. We're talking about creatin...

Most estate agents aren’t losing business because they’re bad… They’re losing it because they’re misunderstood. In this episode, we break down how to “read your client’s mind” — not by guessing, but by understanding how they actually think, what they’re worried about, and the questions they’re too afraid (or too unsure) to ask. We cover: Why estate agents accidentally confuse clients with industry...

Recorded live on stage at the Kerfuffle Conference at the ICC in Newport — where Toby had the unusual honour of warming up for Alastair Campbell — this episode reveals why the most powerful marketing channel isn't the one you're paying for. It's word of mouth. Drawing on a behavioural psychology principle called the peak-end rule (and a research study involving a colonoscopy, of all...

What does it really take to succeed in the prime and super prime property market? In this episode, I sit down with Simon Leadbetter to break down the latest Voice of the Agent: Prime Cuts report — a data-backed look at how the top estate agents operate at the highest level. We cover: * The difference between upper quartile, prime, and super prime markets * Why top agents list fewer properties… but...

You started your own business so you could do things your way…  So why do so many business owners end up looking exactly like everyone else? In this episode, we break down one of the biggest traps in business — playing it safe, copying the competition, and trying to appeal to everyone… which ultimately makes you stand out to no one. We cover: Why most businesses drift towards “safe and similar” Th...