The Equipped Creatives Podcast

Today the girls are chatting with Daniel Usenko, the CEO of Pixellu. Pixellu is a software for album design, proofing, and photo slideshows. In this episode, Toni and Julia are going over the importance of offering albums to your clients, why it’s important for clients to actually get physical copies of their images, and how you can make a profit from selling albums to your clients. If you want to...

How do we run businesses while living on opposite coasts? The girls will be the first to say it isn't always easy but is SO worth it! Today they are sitting down and chatting about what it’s like to run a business with each other remotely. While Julia lives in Hawaii and Toni lives in Pennsylvania, they have learned  how to successfully run a business as long distance business partners while...

Today the girls have another solo episode for you all, but this time it’s featuring the other half of the podcast, Julia! In today's episode, Julia is going to be chatting all about burning out, navigating hustle culture, how to stay motivated, and so much more. Whether you have a business already, you’re looking to start one, you work in a 9-5 or work in a field you really love, this episode is f...

Today the girls are sitting down with Evie Rupp: the Co-Owner of The Heart University and the CEO of Evie Swim (a sustainable swim line), an elopement photographer, and a podcaster over at the Heart and Hustle Podcast. In this episode, the girls covered SO much with Evie including branding, marketing, juggling multiple start ups, being in a saturated market, overcoming failures, staying motivated,...

Today Toni and Julia are sitting down the special guest Joe Fischer. Joe is the CEO of Greetabl -- a thoughtful and affordable way to send a personalized gift, complete with personalized pictures and a personalized message. Greetabl can be used for both personal and professional times where you need a cute gift. Joe will talk with us today about how he came up with Greetabl, the importance of clie...

Today is a little bit of a different type of episode because Toni will be sitting down for a solo episode! In Episode 22, Toni chats all about navigating your 20s, figuring out your purpose, creating a strong community, and setting personal goals. Toni touches on singleness, marriage, new seasons, comparison/jealousy, finding contentment, and so much more. Toni is going to cover some tips that she...

This week Toni and Julia wanted to change things up and chat about diet culture with registered dietitian Jenna Corsi. Jenna is an intuitive eating dietitian who helps women eat without guilt & find grace & freedom around food. The girls had so much fun chatting with Jenna and learned a lot from her about what it means to eat intuitively, diet culture, restrictive eating, how Jenna set up...

Let's be real, running a small business can be lonely! Photographers, we know you can probably relate! In today's episode, Toni and Julia are talking about how most of their time spent is behind the scenes, editing, taking care of emails, all the things. Being a photographer or a small business over can be super isolating if you let it! That’s why the girls make it one of their top priorities...

This week the girls are sitting down with business guru and entrepreneur: Sally Monterrosa. Sally owns multiple locations of her successful hair salon brand, Boho Salon, an entertainment company for weddings and events, the trendiest cafe, and founder of Sisterly, and even has more launches on the way! Sally is chatting with the girls about managing entrepreneurship when you have MULTIPLE business...

In today’s episode, Toni and Julia are talking about building a successful start up business and how to juggle entrepreneurship with guest Natalie Barbu. Natalie is a multi-facet influencer queen -- she is a Youtuber, Lifestyle Influencer, Entrepreneur, and now App creator of her own app: Rella! Natalie is going to share about all about these ventures and more, giving us the inside scoop on how to...

In today's episode, Toni and Julia are sitting down with Wedding Photographer and Entrepreneur Bridgette Wuest to talk all about client experience and how it can maximize your business growth. Client experience is so important because it’s a HUGE part of your brand, and it’s a great thing to utilize as something that sets you apart from others in the industry. Bridgette shares with the girls the s...

In today's episode, Toni and Julia are talking all about preparing for your busy season. Approaching a busy season in business can be intimidating, so the girls want to give you tips to leave feeling more prepared and confident. They cover everything from taking care of your physical and mental health, to outsourcing, to upgrading your gear and equipment, and so much more. Since the girls are Wedd...

In today’s episode, Toni and Julia are recapping their first ever in person event for Equipped Creatives. The Content Day took place on March 5, 2022 and it was an event for photographers to come and join Toni and Julia in photographing 7 completely unique shoots. The girls put these shoots together in order to expand photographer's portfolios and build community with fellow creatives. The girls a...

In this week's episode, Toni and Julia are discussing the importance of hiring a web designer with their own personal web designer for Equipped Creatives: Kristyn Lapp. Kristyn is a web and branding designer and is Equipped's go-to-girl for all things digital design: from the EC logo, to branding elements, to web designing and coding. Kristyn is sitting down with the girls today to chat about how...

This week the girls are getting REAL during their first ever "Game Time" episode! In this episode, Toni and Julia play 3 classic games to help you get to know them better. They play Would You Rather, This or That, and Most Likely To and share their different opinions, and funny stories. So sit back, relax, and enjoy this fun episode! Narrative 10% off: https://narrative.so/?affiliate=equippedcreat...

In this week's episode, Toni and Julia are talking all about the importance of styled shoots. Photographers, if you've ever considered setting up a styled shoot, this episode is for YOU! Over the years, the girls have planned and participated in several styled shoots and have witnessed the benefits of these shoots for their careers. Today the girls are discussing why styled shoots are important fo...

In today's motivating episode, the girls chat about how to start a business, what they wish they had done in the beginning, and give some life advice on how to separate personal and business life. The girls dive into the tools that helped them when they both started their businesses including how to utilize social media, building a brand, how to form an LLC, and so much more. If you are thinking a...

Happy New Year! Welcome to the first podcast episode of 2022. Today, the girls do some reflecting on their personal & career goals from 2021. They also chat about their new goals for 2022! We hope that this episode leaves you encouraged to dream big throughout this new year, set some of your own personal/ career goals for 2022, and do some reflecting on last year.  Show Notes: EC Website...

If you're someone who struggles with knowing when, what, and how to outsource, this episode is for you. Toni and Julia are bringing on their first guest speaker: Elena Curry (the girls Virtual Assistant) to talk about the value that outsourcing has brought to their businesses. Outsourcing can often feel like an overwhelming task, because of how difficult it can be to relinquish control of your bus...

In this episode, Toni and Julia are discussing the power of creating good habits in both business and in life. They talk about the importance of not just setting goals for yourself, but also setting the systems in the place to get you there. If you are wanting to know how to set systems in place for yourself, how to achieve your biggest goals, and how to set the boundaries necessary in both busine...

In today's Holiday themed episode, Toni and Julia are sharing some of their favorite ways to make more money during the holidays - photographers edition. Toni and Julia gotta are going back to their roots and will be discussing some of their personal and specific ways that they have managed to bring in more of a profit around the holidays being photographers and small business owners. Photographer...

In this episode, Toni and Julia are talking about the importance of branding. The girls discuss everything from what branding means, how branding can be free marketing, and why branding is so necessary for businesses. They also go over 4 vital tips on how to build your brand as a business owner and what can set your business apart, especially in more saturated markets. Toni and Julia are here to h...

Buckle up for this week's story-time episode. Toni & Julia are spilling the tea on their funniest travel stories together. The girls also share some travel advice which has helped them navigate through difficult and bumpy travel experiences. Sit back, laugh & enjoy this episode as they dive into their best (and worst) travel stories with you. Show Notes: https://www.equippedcreatives.com/b...

In today's episode, Toni and Julia are debunking the myth that you need a large Instagram following to be successful. They want you to reconsider and ask yourself a few questions in this episode: does your content bring value to people? Does your audience engage with you? Does your audience connect with you and you work? Where does your value and success lie? Dive into this episode as Toni an...

In today’s episode, Toni and Julia are talking all about balance. They dive head first into the realities of finding a balance between work, life, daily routines, their struggles, and everything in between. Juggling relationships, family, careers, a social calendar, and the pressures of social media can feel overbearing at times. When you feel burnt out, you can't be the best version of yourself i...