Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs
The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs
This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you're raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this podcast gives you the clarity, confidence, and tools to lead your equine business like a CEO.
Author
Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs
Category
Podcast website
Latest episode
Mar 18, 2026
Where to listen?
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Episodes
#181: Fundamentals of Retail for Equine Business with Sarah Giddings 31.01.2024 29:22
In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support a...
#180: Finding the Perfect Brand Ambassador or Rider for Your Equestrian Business with Katie Lawrence 24.01.2024 21:59
In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bri...
#179: 3 Reasons Why You Should Re-look at Your Branding & Messaging To Grow Your Horse Business (and How to Do It!) 17.01.2024 8:54
In this episode, Jenni: ✨ Shares the importance of reevaluating your branding and messaging for the new year. ✨ Gives practical steps to align your brand and messaging with your current business goals. ✨ Provides questions to help you evaluate your branding and messaging. Book a FREE Canter to Clarity Coaching Call with Jenni here - Jenni Bush Coaching Call Find Jenni on Instagram at @equinebus...
#178: Revitalise Your Social Media Strategy to Grow Your Herd in 2024 10.01.2024 14:06
Dive into the dynamic world of social media with host Jenni Bush as she unpacks the critical need to revitalize your strategies for the new year. In this episode, discover why staying informed about platform changes is key to maintaining visibility. From adapting to algorithm shifts to embracing new features, Jenni shares actionable insights to keep your equestrian brand thriving in the digital la...
#163: How to Stay Consistent and the best 2023 Episodes! 20.12.2023 14:12
This year I decided I would show up every week on the podcast! It's not been easy but since I made the decision in March I have managed it! And as I look back on the year I want to let you know which were my favourite episodes! Ps. Don't forget to join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork
#162: How I started & what I actually do? 13.12.2023 25:27
Book your Free Fitting Call here https://tidycal.com/jennibush/fittingcall-pod
#161: 3 Essentials to keep the Cash Flowing in Your Business 06.12.2023 20:55
Watch the training in the Equestrian Business Support Network here & get the Free Guide https://www.facebook.com/groups/EquestrianBusinessSupportNetwork Book your FREE fitting call here https://tidycal.com/jennibush/fittingcall-pod
A Quick Request 05.12.2023 1:51
I'm on a mission and I need your help to support as many business owners as I can over the next year! Leave a review wherever you listen and share the podcast it REALLY helps me to keep providing free content like this!
#160: Goal Setting for Success - What you need to know! 29.11.2023 16:48
Goals.... You've probably heard of smart goals, but have you still struggled to achieve goals. This maybe why! Ready to SAVE your SMART goals with me? For more visit www. JenniBush.com
#159: What she said about working with me!!!! 22.11.2023 9:01
Brooke worked 1:1 with me and this is what she said! Read the testimonial at www. JenniBush.com
#158: Should you do Black Friday in your Equine Business? 15.11.2023 11:00
I know Black Friday is approaching fast and its tempting to think - Black Friday won't work for Equine Business - No ones buying right now with the cost of living crisis - I don't have time! But hear me out! It could be the boost you need! Have a listen and if you'd like more help see www. JenniBush.com or find me on instagram https://www.instagram.com/equinebusinessassistant/
#157: Break the Self Made Myth 08.11.2023 7:41
Breaking the 'Self-Made Success' Myth in Equestrian Business Introduction: In this episode, Jenni Bush shares her personal journey in the equestrian business world and why seeking help and support is the key to success. Key Takeaways: The Myth of Self-Made Success: Jenni opens up about her initial mindset when starting her first business, thinking she could figure it all out on her own. Sh...
#156: Plan 2024 With Me [FREE PLANNER] 01.11.2023 11:12
Plan for 2024 in your Equine business with me! Don't forget to head to jennibush.fyi/2024 to get your free planner and find me at https://www.instagram.com/equinebusinessassistant/
#155: 👻 Spooky Season Fear of Not Being Good Enough - Building Self-Worth 31.10.2023 9:14
Episode 7: Fear of Not Being Good Enough - Building Self-Worth In this episode, we delve into the fear of not being good enough, a challenge many equestrian entrepreneurs face. Jenni explains the phenomenon of imposter syndrome and shares strategies for building self-worth and self-belief. Discover practical exercises and be inspired to recognize your unique value in the equestrian business commun...
#154: 👻 Spooky Season Fear of Success - Overcoming the Fear of Achieving 30.10.2023 7:14
Episode 6: Fear of Success - Overcoming the Fear of Achieving Join Jenni in this episode as we discuss the often-overlooked fear of success. Learn about the concept of self-sabotage and discover how to overcome it. Gain insights into shifting your perspective on success, believing in yourself, and embracing your achievements in the equestrian business world. For more about working with Jenni visit...
#153: 👻 Spooky Season Fear of Failure - Embracing Setbacks 27.10.2023 7:26
Episode 5: Fear of Failure - Embracing Setbacks Explore the fear of failure and learn how to embrace setbacks in your equestrian business journey. Jenni shares personal stories, practical strategies for resilience, and tips for turning failures into valuable learning experiences. Tune in to gain the courage to face and overcome the fear of falling short. For more about working with Jenni visit www...
#152: 👻 Spooky Season Fear of Judgement - Dealing with Criticism 26.10.2023 11:13
Episode 4: Fear of Judgement - Dealing with Criticism Join us for a deep dive into the fear of judgment in the equestrian business world. In this episode, Jenni shares personal experiences and practical strategies for building resilience, handling criticism, and maintaining a positive mindset. Discover how to embrace your unique path in the equestrian industry. For more about working with Jenni vi...
#151: 👻 Spooky Season Fear of Investing in You - Overcoming Worries about Investments 25.10.2023 10:57
pisode 3: Fear of Investing in You - Overcoming Worries about Investments In this episode, we tackle the fear of investing in yourself and your equestrian business. Jenni explains why these investments are vital and offers guidance on making wise choices. Get inspired by success stories and learn to overcome the common worries that hold many entrepreneurs back. For more about working with Jenni vi...
#150: 👻 Spooky Season New Level, New Devil - Overcoming Upper Limits 24.10.2023 7:59
Episode 2: New Level, New Devil - Overcoming Upper Limits Welcome to the second instalment of our "Spooky Series." We dive into the fear of upper limits and how it can hinder your equestrian business growth. Jenni shares personal stories and actionable strategies to push past these limits and achieve new levels of success. Find out more at www. JenniBush.com
#149: 👻 Spooky Season How to Cope in Seasonal Businesses and Plan for Profit 23.10.2023 10:28
Episode 1: Spooky Season - How to Cope in Seasonal Businesses and Plan for Profit Join Jenni on the Stable Business Podcast as we kick off our "Spooky Series." In this episode, we explore the challenges and opportunities of running a seasonal equestrian business. Discover practical tips and strategies to cope with seasonality and ensure your business stays profitable year-round.
#148: 10 Steps to Better Marketing Results in your Equestrian Business 18.10.2023 25:24
In this podcast episode, Jenni Bush, the Equine Business Assistant, dives into 10 essential steps to improve the results of your equestrian business marketing. Jenni's practical and down-to-earth approach provides valuable insights to help you navigate the equestrian business world with confidence and clarity. Key Points: Define Your Audience: Understand your ideal client deeply and tailor you...
#147: 6 Reasons Why Your Marketing Might Not Be Working 11.10.2023 12:56
In this episode of The Stable Business Podcast, your host Jenni Bush explores the six critical reasons why your marketing efforts might not be delivering the desired results for your equestrian business. With practical insights and actionable advice, Jenni helps you navigate the challenges of marketing in the equestrian industry, ensuring that you can achieve your sales and booking goals with conf...
#146: How to build a business that WORKs on the days you CAN'T! 04.10.2023 14:54
In this episode of "The Stable Business Podcast," Jenni Bush shares valuable insights on how to build a business that continues to thrive even when life throws unexpected challenges your way. Jenni draws from her own recent experience with illness to provide practical advice for business owners. Here are the key takeaways: Standard Operating Procedures (SOPs): Jenni emphasizes the import...
#145: The Most Important Question For You & Your Business 27.09.2023 8:46
As equine business owners, it can be so tempting to get stuck in the "day job" but this question I feel is where we can really start to unlock our goals and where we want to go in business. But also see that perhaps we have it already and we don't need to be so hard on ourselves. Enjoy this short and sweet episode and let me know what you think. For more information or to find out ho...
#144: HR & Horse Business Chatting Managing your People with Shona from Lilac HR 20.09.2023 30:08
🎙️ Episode 144: HR Horsepower for Equine Businesses with Shona from Lilac HR In this episode of The Stable Business Podcast, your host Jenni Bush dives into the world of HR for equestrian businesses with Shona, a seasoned HR expert from Lilac HR. 🔍 Shona shares her valuable insights into HR essentials, including employee contracts, managing expectations, and fostering a positive workplace environ...
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