Christina Dotchin

The Enrollment Spectrum Podcast

Welcome to The Enrollment Management Association's (EMA) podcast series, "The Enrollment Spectrum." Each episode will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join host Christina Dotchin, Vice President of Member Relations at EMA, as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.

Author

Christina Dotchin

Category

Education

Podcast website

www.enrollment.org

Latest episode

May 31, 2026

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Episodes

Reimagining Tuition at Glen Urquhart School 23.03.2023

Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS .

Six More Marketing Ideas Made Easy 09.03.2023

Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!

Featuring the Confidently You Podcast 23.02.2023

While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schools. On their show, Rebecca and Lynne cover a wide...

Five Marketing Tactics You Can Actually Use Right Now 09.02.2023

Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you don't need an outside firm), refining your applic...

Optimized for Social Impact 26.01.2023

Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science incubator dedicated to solving some of the world's m...

Featuring the Different Perspectives Podcast 12.01.2023

While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside independent schools. Season one is out now featuring co...

Live From AC22: Considerations for a Return to Admission Assessments 20.10.2022

Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests: Dr. Keith Wright, The Enrollment Management Association (NJ) Dr. Nathan Kuncel, Univers...

Let's Take a Look Back at 110 Episodes 07.07.2022

After 110 episodes of The Enrollment Spectrum Podcast our intrepid host Peter is moving on to the next stage of his career! Join us for a send-off episode where we reflect back and look ahead. But don't worry, even though our host is moving on the podcast will continue!

Are You Thinking of Your Parents as Partners? 07.07.2022

Please join us for a conversation with Renee DuChainey-Farkes. Renee was most recently the head of school at The Woodward School just outside of Boston, Massachusetts. Prior to joining The Woodward School Renee was the founding head of school at Kingsley Montessori School in Boston which started with 65 students and grew to an enrollment of more than 325. Renee is now working as a coach, consultan...

The Next Step Forward for DEI 16.06.2022

Join us for a conversation with Nikki Turpin. Nikki is the Director of Diversity, Equity, and Inclusion at Chapel Hill-Chauncy Hall in Waltham, Massachusetts.  A former teacher at Nashoba Brooks School in Concord, MA, she sits on multiple Inclusivity and Diversity Boards including the Bay State Brawlers and Hudson Sloop Clearwater and is a consultant for BeWellBeHere. Nikki's DEI work is motivated...

How to Create an Enrollment Management Strategic Plan 19.05.2022

Join us for a conversation with Josh Clark. Josh joined TASIS The American School in England in August 2020 as the Director of Student Recruitment and Admissions. In this episode, we'll hear Josh's thoughts on how to create an enrollment management strategic plan!

What's New and Shiny (and tried and true) in Independent School Marketing 28.04.2022

Please join us for a conversation with Angie Ward. Angie is the founder and president of Enroll Media Group based in Massachusetts and she has 15 years of experience in media and marketing, most of which have been within the education industry.  Angie has helped over 200 colleges, universities, and K12 schools with result-driven digital marketing campaigns.

How COVID-19 Has Affected the Demographics of Enrollment 14.04.2022

Join us for a conversation with Professor Nathan Grawe. Nathan is the Ada M. Harrison Distinguished Teaching Professor of Social Sciences & Economics at Carleton College in Minnesota.  Nathan's 2018 book, Demographics and The Demand for Higher Education examines how recent demographic shifts are likely to affect the demand for higher education. His most recent book, The Agile College , provides ex...

It's time for a tuition reset! Two schools share their stories. 24.03.2022

If you're considering a tuition reset at your school this episode is for you! Recorded live during EMA's Financial Aid Symposium, this conversation will provide helpful data and actionable insight into what you should do at your school.

The Whole Student Podcast 03.03.2022

Kal Balaven is the Head of School at Dunn School in Los Olivos, California but that's not why we asked him to come on the show. In addition to his other duties as Head of School, Kal is also a podcaster hosting a show called The Whole Student Podcast which offers notable people the chance to share the story of the teachers who influenced them. In this episode, we'll not only hear from Kal about wh...

Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self 17.02.2022

Join us for a conversation with Dr. Aviva Legatt. Aviva is the author of Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self .  Aviva is a faculty member in Organizational Dynamics at the University of Pennsylvania and at The Wharton School, teaching in-person and online through Coursera.  Her courses on diversity and teamwork have reached thousands of lear...

Cultivating an Authentic DEI Commitment in Organizations: Pitfalls & Best Practices 03.02.2022

Join us for a conversation with Dr. Derrick Gay. Derrick runs a global boutique consultancy focused on strategic inclusion and equity. Over the past 24 years, he has partnered with over 600 organizations to deepen their diversity and inclusion capacity; enhance inclusion and engagement; attract, hire, and retain the best talent; and design strategy to maximize business and education goals.

Use Tuition Discounting to Help Achieve Your Mission 20.01.2022

Please join us for a conversation with James Palmieri and Elizabeth Dabney. James is the Executive Vice President at the National Business Officers Association and Elizabeth is the Director of Research and Data Analysis. The National Business Officers Association recently published a special report on tuition discounting and we dig into it!

Marketing Reports to Enrollment Management at Woodward Academy 06.01.2022

Please join us for a conversation with Nija Meyer. Nija joined Woodward in August 2014 to lead the Academy's marketing and communications efforts and is now the Vice President for Enrollment Management. Prior to joining Woodward she served in strategic marketing and consulting roles for The Coca-Cola Company, Andersen Consulting's Strategic Services, and GE Capital. At Woodward Academy the marketi...

How We Launched a Transitional Kindergarten Program in May (and filled it in 21 days) 04.11.2021

Join us for a conversation with Mark McKee and Laurel Baker Tew. Mark is the Head of School at Viewpoint School in Calabasas, California where Laurel is the Assistant Head of School for Enrollment Management. Mark and Laurel are deeply committed to independent schools and the field of enrollment management. Mark and Laurel are also longtime contributors to EMA: Laurel has served on EMA's Board of...

Five Steps to Promote Racial Equity in the Workplace 21.10.2021

Please join us for a conversation with Dr. Robert Livingston. Dr. Livingston is a Lecturer of Public Policy at Harvard University's John F. Kennedy School of Government where his research focuses on diversity, leadership, and social justice. His work has been published in multiple top-tier academic journals and has been featured in the New York Times, Washington Post, and many other media outlets....

Marketing in an Unscripted World 14.10.2021

Please join us for a conversation with Sam Birdsong. Sam has been creating films that inspire purpose and lead with humanity for the last decade. He co-founded the film company Chispa House, which focuses on producing authentic and cinematic video.

Using Your Brand Voice to Speak with Transparency & Trust 26.08.2021

Please join us for a conversation with Risa Engel. Risa is the Chief Marketing Officer at Finalsite where she leads the talented team responsible for worldwide marketing. She joined Finalsite in 2019 with a background in education, finance, and tech marketing communications. Most recently at Stuart Country Day School in Princeton, NJ, Risa transformed the school's brand awareness through innovativ...

Addressing Impossible Questions 05.08.2021

Join us for a conversation with Dr. Ari Betof as we discuss how to address impossible questions. We'll also introduce EMA's new podcast available now!

Managing Change in Independent Schools 23.07.2021

Please join us for a conversation with Dr. Mary Halpin Carter and Tom Olverson. Mary is the head of school at the Derryfield School in Manchester, NH where she has been for eight years. Prior to her appointment to head of school she was a teacher, director of admission, and assistant head for faculty and academic programs, in addition to other roles. Tom is a veteran of 38 years in independent sch...

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