The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet...

In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. They also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?

In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. They discuss having separate mobile strategies for smartphones and tablets, and some new research on the connection between emotion and mobile ads.

In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For...

In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. They discuss what the hot topic is this year at NTC - mobile technology - and surprisingly what's not - Pinterest! Frank also discusses a new report out from Blackbaud on the state of social networking with no...

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream. Also, Joe suggests best practice phone greeti...

Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. First, Ifdy Perez, Community Manager for Razoo, joins us to share "Twive and Receive", a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24. Then we take a...

This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. Were the Homeless Hotspots truly a shameless promotion or actually a great idea? Chris and Mark share their fervent opinions. Also, is SXSW the place to be for nonprofits or are their conference funds better spent at other conferences?

In this episode of CauseTalk Radio, Megan and Joe talk with  Geoff Livingston , author and Vice President at  Razoo.com .  We discuss: A new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. C. have had with the program. Up to 40 U. S. cities may roll out Giving Days in 2012. The Nature Conservancy's partnership with the Sports Illustrated swimsuit issue that...

In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. Joe's bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing. Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around? Megan talks about how major m...

Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. We’ve yet to see any active cause marketing campaigns on Pinterest but Megan, Joe and Noland...

Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. ‘Like for donation’ campaigns are popular but also a dime a dozen. How nonprofits have upped the ante when it comes to Facebook voting contests. Two Facebook Valetine’s Day cause marketing promot...