The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth , and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doing? Should we be optimistic? Most importantly, you will get actionable insights from this episode. Simple ask - please give us a review on Apple or S...

In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (no such thing as an inquiry from one IG post), that it does get so much easier AND that when you zoom out you realize it's just all part...

In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decis...

2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year! Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026.  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: h...

In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really good to fully serve out your purpose of growing...

More about that new offer in my world! And what is a mastermind? I get that question a lot.  Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusi...

Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started.  For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist Dream to 6 is opening to just a handfu...

In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why? It connects to your ideal athlete! They will know you better. Athletes are on IG to be entertained, and storytelling is so much more interesting. Storytelling helps to build trust to convert followers into inquiries. I hinted that we are going to have a new program coming soon...

In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes: 1. Caring what other people think 2. Perfection 3. That it's all been said before  4. Fear of getting started This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you...

In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster.  Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster.  Interested in getting your coaching business started? Join the Dream Launcher waitlist H...

In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner.  How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milestone.  Interested in getting your coaching bus...

Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so.  In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this.  Interested in getting your coaching business...

In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week.  1. Marketing: Photos/B Roll to take 2. Conversation goals 3. How to social media the race And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race....

In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy! Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE:  https://coachmichellelake.kit.com/dlwaitlist And lastly,...

On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26 . In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack: 🏁 Our his...

Who says business growth has to feel like a grind?  In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success.  You’ll hear real-life examples of how embracing fun has transformed bus...

Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them. If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build conf...

What if your business didn’t just make money—but felt like an extension of who you are?  In this episode, we’re diving into the power of defining your core values and how they shape every decision you make.  I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation for my business. Whether you’re just start...

In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale.  Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or e...

What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible. If this episode resonated, share it on Inst...

If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for. In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business. You’ll learn: Why trying to do it all yourself...

Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients. You’ll learn: Why outsourcing marketing too soon never works. A quick exercise to craft messaging that connects. The process of how we na...

In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business.  My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athle...

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to: 1. Get more than your share of inquiries 2. Retai...

In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative.  The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/ Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a st...