Stephen Semple and David Young
The Empire Builders Podcast
Reverse engineering the success of established business empires.
Author
Stephen Semple and David Young
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
#238: Google – Do No Evil… 07.01.2026 26:06
Larry Page said in the early day, a guiding principle is Do No Evil. I wonder if we can say that today or is it just business as usual? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen...
#237: Chocolate Chip Cookies – An Empire??? 31.12.2025 20:06
When your year’s earnings are stolen and you need a quick way to make some cash on the cheap, you invent chocolate chip cookies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Steven’...
#236: Porsche – From Inexpensive To Luxury 17.12.2025 23:42
Ferdinand wanted to make cars for the people, but the Porsche brand we know is an empire of performance. Dave Young:  Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and busine...
#235: The Home Depot – Inspired by Wal-Mart 10.12.2025 20:24
When two employees of Handy Dan hardware store gave this idea to management, they got fired! So, they started Home Depot. Someone’s kicking themselves now! Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyte...
#234: Ebay – Not That Kind of Auction 03.12.2025 23:09
From negotiating on the phone for some art to generating 10 Billion dollars a year, Pierre Omidyar built an empire out of other peoples stuff. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brand. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Steph...
#233: Lowes – From Hardware to Home Repair 26.11.2025 19:29
Lucious Lowe never saw his empire, but his son and son-in-law figured out how to give the customer what they needed. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and...
#232: Amazon – 8,000 Orders a Minute 19.11.2025 21:20
From Jeffy’s Online Books to everything from A to Z, Amazon.com is an empire amongst empires. Bezos created something remarkable. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen...
#231: Lily’s Sweets – Sweeter Than Sugar 12.11.2025 20:36
Cynthia Tice started Lily’s Sweets at the age of 60 and sold it to Hersey’s 11 years later for $400 Million. Wow! Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s side...
#230: French Florist (Part 2) – In The Business of Love 05.11.2025 22:54
Stephen Continues his discussion with Michael Jacobson about how he help save and ultimately revive his uncle’s business. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s si...
#229: French Florist (Part 1) – From Failing to Flourishing 29.10.2025 26:45
Michael Jacobson wanted to help his uncle sell his flower shop, but now it is growing like a weed. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick in business partner, D...
#228: Saving Lego – The Amazing Turnaround 22.10.2025 18:38
From almost going out of business in 2000 to becoming the biggest toy manufacturer in the world. This is an empire! Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and bu...
#227: AOL – You’ve Got Mail 15.10.2025 24:20
Did you know that at it’s peak America On Line was responsible for 50% of all Compact Disc production in America? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick an...
#226: 7-Eleven – The World’s Biggest 08.10.2025 24:30
Joe Thompson saw the future shifting with the invention of the refrigerator. So with innovation after innovation we now have convenience stores. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m S...
#225: Movie Concessions – Let’s All Go To The Lobby 01.10.2025 20:26
Joseph Blumenthal, Jack Beresin and Milton Holloway, all kind of came together to make movie concessions happen. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and busin...
#224: Power Rangers – Japan Meets America 24.09.2025 18:17
Haim Saban is a Billionaire and it all started with a trip to Japan and only one thing on TV. Way to Go Go Power Rangers. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick...
#223: Untuckit – Shirt. Problem. Solved. 18.09.2025 20:45
Chris Ricobono walked into garment makers all over the fashion district in New York and no one would make an off spec shirt for him. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’...
#222: Avis – They Try Harder… 10.09.2025 15:23
Avis found a loophole for selling used cars at whatever price he wanted. This became the norm for all rental companies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick a...
#221: Hertz – 10 Years After The Model “T” 03.09.2025 18:11
Walter Jacobs was an automotive geek. From the assembly line to owning a Ford dealership to Rental Car King. Walter built and Empire. Dave Young: Welcome to the Empire Builders Podcast. Teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector, and storyteller. I’m Stephen̵...
#220: LeNoble Lumber (con’t) – 3 Generations Strong 27.08.2025 22:53
LeNoble has prided itself, since generation #1, that because it is hard to do, it has to get done. Then mastered the how… Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector and storyteller. I’m Stephen’s sid...
#219: LeNoble Lumber – 3 Generations Strong 20.08.2025 24:02
Jessica, Dan and Ben took on the responsibility of the family business and are driving it into the future. Three more generations please. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen&...
#218: Frappuccino – Not A Brand??? 13.08.2025 18:57
Starbucks was having a students going home issue and needed to keep selling coffee, so they copied and perfected as Seattle treat. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s...
#217: Sesame Street – Breaking Boundries 06.08.2025 18:39
Using TV addiction to educate children. Sesame Street broke boundries and changed rules to bring education to every child. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekic...
#216: Oliva Gibbs Law – Part 2 30.07.2025 24:19
Zach Oliva truly understands commitment and dedication to growing something you believe in. He practices active recommitting to stay on goal. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Step...
#215: Oliva Gibbs Law – Part 1 23.07.2025 21:52
Zach Oliva had just graduated from law school when Ohio discover a huge natural gas shale. Well, he went digging where no other lawyers were… Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m...
#214: Mr. Coffee – So Easy a Man Can Do It 16.07.2025 19:19
Vince Marrotta realized that the percolated coffee at home was not as good as the coffee at restaurants. Mr. Coffee is how he fixed that. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector, and storyteller. I’m Stephen&...
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