The Emily Osmond Show

Are you feeling unsure of where you need to be focusing your time to reach your revenue goals?  Do you have a vague idea of what you would like to be earning each month but haven’t broken it down into an action plan?  In this episode, I’m talking about the really important numbers to consider in order to reach your revenue target. Many of my students in the Modern Marketing Collective are reaching...

Raise your hand if you feel like creating content and marketing is your least favourite task in your business?  Trust me, I understand.  There’s absolutely nothing wrong with you if you find it hard and challenging to consistently post content to your audience. BUT you need to regularly connect with your audience to increase your marketing reach and build loyal clients. Whether you post...

Do you know your ideal customer? More than their age or their demographic, do you know their challenges and desires? Because once you know these things, and have a genuine care to help them, everything flows.  I’m shaking things up a little today to share an episode from The Profit Lovers Podcast where I had the privilege of being the guest to chat with my good friend, Melanie Miller. We talk...

I’m always looking for ways to improve scheduling my work week. I have found playing around with my schedule freshens up my productivity and increases forward momentum.    In this episode, I’m chatting about the new weekly schedule that I’m currently workshopping. I’ll go through each day with you and share why I’ve assigned each task to the respective day. I have found this to be really...

Being the face of your business and trying to market yourself when you’re an introvert can be so intimidating. Getting up in front of a room full of people and telling them why they should work with you or buy your product feels daunting, overwhelming, and almost impossible.    So how can you structure and run a successful business when you have this personality type?    In tod...

We’re all so so busy running our businesses that we often forget and neglect the most important thing to do to get more sales.    We need to prioritise this on top of everything!   In this episode, I’m talking about the most important task you need to be doing everyday to skyrocket your sales.   Are you ready? It’s so simple!   You need to actually tell people how to take...

We've all heard the narrative that you can’t make any real money in your first few years of starting a business. It’s going to be tough, difficult and you’ll be working non-stop for hardly any profit. BUT I’m here to tell you that’s not true. Your mindset and the way you show up for your business everyday will make the difference and today you’ll find out how.    In this episode, I am ch...

Have you ever wondered how to find the right balance between running a professional and personal business?    In this episode, I discuss the most effective and modern way of doing business that incorporates both aspects into your marketing. As business owners, we have to make sure we don’t come across as unprofessional but we also can’t be boring, stale or stiff to resonate with our audi...

Do you ever feel a bit all over the place? Are you struggling to stick to one routine? Maybe you feel the need to sleep in some days and other days you’re up with the birds wanting to take on the world. My bet is that most women can relate and this episode could help explain why and what to do about it.    My guest today is Carlie Maree, a best selling author, thought leader, and master...

What is content marketing?    Is there any power in it?    What should I include in my free content vs my paid content?   Where do I draw the line?    In today’s episode, we are having a look at how much value you should be giving away in your content for free. I’ll discuss what content marketing involves and how you can create a community with your audience.&nbs...

I know it can be so daunting to work out how to grow your online course and make consistent sales. You have an amazing idea and are so keen to work with people but don’t know where to begin!    In today’s episode, I’m chatting with Mathilde Kien. Mathilde has created her business, online courses and podcast to help beginners learn French online in a fun and easy way, ‘French Made Easy’....

Creating content is one of the biggest challenges for small business owners. I know that these days it’s absolutely critical to be sharing content with our audience. Sometimes this pressure can cause us to share content that isn’t really relevant or beneficial for our business which can lead to confusion in our clients.     In this episode, I will be sharing with you three incredibl...

Something I believe we can all stand behind is for our businesses to become more culturally and racially diverse, inclusive, and equitable. I think a lot of us know that there is work to be done but we don’t know what we don’t know. What does racial representation look like and what action can we take?   My guest today is Annie Gichuru, a Diversity, Equity and Inclusion Coach & Consultant...

Today I have something a little different from the usual Thursday solo episodes that you've come to know! I'm sharing an interview that I did on another podcast, The Girl Interrupted Podcast. It was such a good episode and the ladies have kindly allowed me to recast this episode on my podcast too! Here are the details: ---------- In today’s show we’ll look at who can benefit from producing an onli...

Covid has had such a detrimental impact on economies and small businesses around the world. Today, I wanted to talk about how we can change our thinking to help us adapt to the pandemic and ensure our businesses thrive.   Melanie James is an amazing business owner with a background in event management across major sporting events, such as The Australian Open, and entertaining acts for the likes of...

Do you have a signature offer? Are you known for one core amazing offering or service that you have finely tuned to become world’s best at? Or are you spreading yourself thin and saying yes to everything? In this episode, I talk about why you need a signature offer, what happens you don’t have one, and the incredible benefits that come when we hone ours. I talk about self-leadership and how not ha...

There are some people who have entrepreneurship in their DNA and my guest today is a prime example of a woman who was born to make an impact in business.   Emma Isaacs is the Founder and Global CEO of Business Chicks, a thriving global community that operates in 11 cities across two continents. A business owner by the age of 18, self made millionaire by 23, mum of six, and best selling author, Emm...

Whether it’s through Instagram or using lead magnets, sharing content is a great way to reach new clients and tap into a new market. However, I often see small businesses making the mistake of sharing content that just doesn’t make sense for their business.   In this episode, I wanted to talk about the content you are sharing in your business. Are you sharing content in line with your vision? Or d...

As entrepreneurs, it’s easy to get stuck in the hustle. We have a never ending to do list and not enough hours in the day. Sleep becomes a luxury and we find ourselves barely operating in a state of anxiety, exhaustion and even burn out. If any of this sounds familiar, I’m delighted to introduce you to my guest today, an experienced naturopath, coach, speaker and mind body specialist, Vesna Hrsto....

Grateful is a word I see a lot in the online and entrepreneurial space these days. I’m all about practicing gratitude but I’m beginning to see how it’s not always for our benefit. Gratitude can become toxic. Are you stuck in gratitude and holding yourself back from wanting something more? Gratitude is one thing, but settling for subpar is another. We need more women taking up more space in the wor...

  We are always told to dream big, but how can you handle that paralysing and overwhelming feeling when you consider “how do I accomplish that”?   In this episode, I am so excited to talk to Sarah Davidson who is an entrepreneur, author and podcaster. Sarah’s previous career was as a mergers and acquisitions lawyer at a leading International law firm. She then began her own business with her boyfr...

Are you feeling tired, sluggish and unmotivated? Are you experiencing isolation brain fog and struggling to concentrate on anything right now?   Lockdowns have a significant effect on our mental health. Here in Melbourne, we’re going into our 6th lockdown and sometimes it can feel as if it’s never-ending.   I wanted to share with you some articles that I read about the impact that lockdowns have o...

Quitting your full time job and investing everything into running your own business can be really scary, I know! That’s why I’m here to help you along your journey and tell you that it can be done successfully. In this episode, I chat with Courtney Brewster who is one of my students inside the Modern Marketing Collective. Courtney has 10 years of experience across fashion retail and management, vi...

Attracting the right type of clients to your business is a constant challenge for business owners. I’ve found that a lead magnet is an effective marketing method to engage with customers who are interested in your product or service.   In this episode, I discuss how a lead magnet can work to obtain contact information for potential clients and will ensure your business is kept at the forefront of...

When I think about the guests who I’d love to have on the show, it comes down to people who are doing work that brings them joy. This is something that today’s guest, Meredith Gaston, encapsulates in the most thoughtful, serene and intuitive way.   Meredith is an Internationally acclaimed best selling author, artist, speaker and passionate wellness advocate. You may have already seen her lovingly...