The Emily Osmond Show

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business en...

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four-part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business en...

As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change. But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work. Our desire for new can stop us honouring the process when things are working - and so we can “break” par...

It’s very common for small business owners to have peaks and troughs in their revenue and their client work. They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up. In this episode, I discuss why this happens and three strategies to create more consisten...

In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of...

Most service business owners are overcomplicating making money in their business - especially when they are just getting started.  They are worrying about getting a website, a suite of offers, lead magnets, a content strategy and more. Here's the thing: ALL of these strategies can make you MORE money. But you need NONE of these things to START making money. Once you are building momentum in your b...

Allowing your content to be public when you don’t think it’s perfect is uncomfortable. But not as uncomfortable as spending hours perfecting content… and not having any clients. I wouldn’t have a podcast if I allowed myself to indulge in content perfection. Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode. And secondl...

When we are starting out in business, we are often so excited to have any opportunity to do the work we love.  We may offer what we do for free to those around us. And this can feel like such a positive; a fantastic opportunity; and really exciting to us. This can also benefit us by helping us build our confidence, experience and processes in our businesses… versus no work at all. Soon. when we do...

You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business. It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus. And add to that the fear of getting it wrong and what other people will think of you. You know who you want t...

For many of my clients, their end goal is to help more people than they can with one- on-one clients, by creating a leveraged revenue stream in their business in the form of an online program. However! What often happens, is that they skip ahead before their business is ready by creating and launching an online program, without having demand for it. This can leave them without solid revenue (or an...

For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content! So what are we sharing in our marketing? Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience. So how do we share this through our content? We share us: our voice, our thoughts, our ideas, our advic...

We often hear about the fear of failure and how this can hold us back from taking action in our business.  But what about the fear of success? For many of my clients, this type of fear - about what might happen when they do achieve their goals - can be just as powerful in stopping them from moving forward. In this episode, I’m sharing some sneaky fears that might be holding you back, plus my three...

As you transition from starting a business to being established, you inevitably encounter a really challenging step in growth - learning how to say no to work! In this episode we explore the many reasons you may want to say no to work, and the ways of doing it that help both you and prospective clients. We explore the different stages of business and how things inevitably need to change from sayin...

Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work...

As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there.  In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats.  It’s important to r...

Should you show your prices on your website?  I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else).  In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website.  We kick...

I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level.  In this episode, I’m sharing the 3 growth levers you can use to optimise your business...

Are you spending hours and hours creating content, emails and marketing and just not seeing conversions?  In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!).  This conversation is perfect for you if you’re not seeing the resul...

We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year.  In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and...

In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you.  I’ll then take you through 7 of the processes we explore in The Modern M...

My authentically Real Instagram Reels training starts this coming Monday 6th June 2022! If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing. And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit. But you don't know how to use video - and specially Instagram Ree...

My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers. In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business.  We explore how Rachel’s business has evolved over the 2 years...

What does it mean with Instagram doubling down on video content on the platform? How can we make the most of this change as small business owners to engage and connect with our audience? What adjustments - if any - should we be making to our marketing strategy based on this update? And how do we adapt while staying authentic to ourselves and in tune with our audience? I cover these questions and m...

My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic.  In this episode, we talk about the practicalities, thoughts and...

One of the things my clients have in common is a desire to create more freedom in their business. They want more flexibility for family, to pursue other interests, and enjoy life without being restricted to a rigid schedule.  Do you want the same thing? In this episode, I’m sharing 5 ways to create more freedom as a solopreneur. First, I share a bit about what a solopreneur actually is and then di...