The "Elevate" by MAPS Podcast

MAPS Opening Doors podcasts feature short interviews with Medical Affairs professionals describing their path into and through the profession, and offering advice for job seekers and early-career professionals. In this episode, we speak with Prem Sundivakkam, Director, Medical Affairs and Communications, Astellas. 

MAPS Opening Doors podcasts feature short interviews with Medical Affairs professionals describing their path into and through the profession, and offering advice for job seekers and early-career professionals. In this episode, we speak with Richard Swank, Head, Global Field Medical, Amgen.

Medical Affairs teams have generally gotten comfortable with the use of Real World Evidence (RWE) to answer questions that might previously have been the subject of clinical trials. Here, we speak with Dr. Ivy Weng, Head of Clinical Development & RWE/HEOR, Komodo Health about the use of RWE in not only reacting to questions but as a proactive piece of Medical Affairs strategy and clinical deve...

MAPS speaks with Tim Mikhelashvili, PharmD, CEO & Co-Founder, Amedea Pharma, Inc. and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen about innovative approaches to Medical Affairs External Education.

Working in rare disease offers Medical Affairs professionals the opportunity to engage directly with patient organizations and researchers/HCPs deeply involved in providing new options for patients who lack current treatments. However, working in rare disease also comes with significant challenges. Here MAPS sits down at our 2022 Global Annual Meeting with Catherine Parham, Vice President and Head...

Previous podcasts explore best practices for expert engagement, but MAPS Partner Circle member, H1, is in a unique position to notice patterns in the ways organizations struggle or simply fail to engage and support external experts. This episode of the Elevate podcast series details 4 things Field Medical teams can do better.

On this episode of the Medical Affairs Professional Society podcast series, "Elevate", we’re speaking about Health Equity with Ariel Katz, CEO of H1. Today, we'll be addressing what the role of Medical Affairs is in creating health equity, whether Medical Affairs is able to promote health equity in ways it couldn’t previously – or if Medical Affairs’ evolving role in health equity d...

In this episode of the Medical Affairs Professional Society podcast series, "Elevate", we speak about embedding communications in Real-World Evidence strategy with Becky Galbraith, Senior Director, IQVIA Medical and Patient Communications and Barbara Arone, VP Medical Affairs Offerings, IQVIA. Specifically, we explore the necessity to consider communication as an essential element in the...

Medical Affairs is becoming more comfortable with the mechanics of digital listening to survey opinion and knowledge beyond our usual audiences. In this podcast we discuss two important categories of Digital Opinion Leaders (DOLs) we should all be listening to: Content Disseminators and Content Generators. According to our guest, Scott Thompson, Co-Chief Executive Officer at Acceleration Point, di...

Without the help of technology, transforming the output from engagement sessions into actionable insights can be a barrier to fast and precise decision-making. In this episode of the MAPS Elevate podcast series sponsored by Within3, you’ll learn how emerging technology can help Medical Affairs teams quickly understand the results of their engagements. Experts will demonstrate how to implement AI-p...

In this episode of the Medical Affairs Professional Society's Elevate Podcast series, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.” Topic covered include the planning basics, the evolution of the MedComms planning process, and new considerations for planning. Download the related whi...

The second podcast of this two-podcast series continues our discussion on this critically important topic and discusses practical tips on how to incorporate cybersecurity into your own practices and devices.  The Objectives for this podcast are to understand: What is the legal basis for cybersecurity expectations? What are some of the right questions to ask to ensure user health and safety is not...

Join presenters of the MAPS 2022 Global Annual Meeting session " The Great Debate: How Medical Affairs can best support internal and external collaborations in patient engagement ," as they detail the unique role of Medical Affairs in patient engagement. What can be done to ensure the patient voice is not only included, but also applied cross-functionally? How are patients getting more i...

Conventional engagement approaches are falling short for Medical Affairs teams who need to make increasingly fast and agile decisions. In the second episode of this tech-focused podcast series, you’ll learn how emerging tools can enable better collaboration and engagement with both internal and external stakeholders. You’ll see examples of how the industry is increasingly turning to a hybrid commu...

Real-World Evidence (RWE) is transforming the landscape of data that influences clinical decision-making and even regulatory approvals. Here, MAPS speaks with Cerise James, member of the MAPS Evidence Generation Focus Area Working Group about applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach. To lear...

Disconnected data sources and list-based approaches have traditionally hindered the expert identification process for Medical Affairs teams, leaving gaps where there should be insights. In the first episode of this tech-centered podcast series, learn how recent technological advances are helping teams more effectively find and engage with the right experts. Join leaders from the Technology and Med...

MAPS speaks with Tim Mikhelashvili about metrics to communicate the strategic value of Medical Affairs activities, and specifically about the Medical Productivity Index (MPI), which seeks to quantify aspects of Medical Affairs including the MSL/HCP relationship and an individual's impact on patient outcomes. To learn more about the MPI and to add your voice to further development of this impo...

In this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric appr...

Medical Affairs is specifically tasked with optimizing the real-world use of new drugs and yet clinical trial participation remains an imperfect (at best) representation of real-world patient populations. This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials, empowering the function’s core mission to maximize the benefit of new pharmaceutical and MedT...

This podcast series will focus on how digital is transforming scientific communications. Episode 3 will focus on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.

As Medical Affairs professionals, we are starting to capitalize on the promise of Real-World Evidence. However, the more we accomplish, the more untapped potential we see. This podcast looks beyond the obvious uses of RWE to explore emerging opportunities for Medical Affairs professionals and teams to leverage this powerful source of data to benefit patients.

This podcast series will focus on how digital is transforming scientific communications. Episode 2 will focus on different forms of enhanced publication content (EPC) and new approaches that might change manuscript development.

Medical Affairs was conceptualized in a primarily executional role, closely linked with an organization’s sales function. Now, as Medical Affairs has become the organization’s voice of scientific expertise, and in a climate of increased patient-centricity and increased scrutiny, Medical Affairs has taken on an increasingly strategic role. Here MAPS speaks with Ariel Katz, co-founder and CEO of H1...

This podcast series will focus on how digital is transforming scientific communications.  Episode 1 will focus on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.

In this podcast, Kirk Shepard, Chief Medical Officer & SVP, Head of Global Medical Affairs OBG at Eisai, speaks with Ghazaleh EA, pharmacist and new industry professional. The conversation explores Ghazaleh's path into Medical Affairs and covers topics including the transition from training to industry, the plusses and minuses of clinical practice versus direct industry involvement, inter...